Lifestyle

Florida, USA

Jelian Mercado is a Puerto Rican-American content creator best known for documenting her experience as a young mother through YouTube and social media. She began sharing videos about pregnancy and motherhood and later expanded her content into lifestyle, beauty, fashion, family, and personal vlogs. Her honest approach to discussing motherhood, relationships, personal growth, and identity helped her build a strong connection with her audience. Jelian has also created sponsored content for a range of consumer brands and previously sold her own “Bye Ugly” merchandise. She has continued to develop her personal brand through Instagram, TikTok, and YouTube, while also expanding into entrepreneurship through her jewelry company, Mixed Company. Her content combines relatable family storytelling with fashion, beauty, shopping, and everyday lifestyle content.

New York, NY, USA

Sam Beres, professionally known as Sambucha, is an American digital creator, entrepreneur and media personality who has built one of the most recognizable variety entertainment brands on YouTube and short form video. After graduating from NYU Stern with a degree in finance and management and working in investment banking at Barclays, Beres transitioned into content creation. He initially built his audience through gaming, GeoGuessr, trivia and interactive challenges before expanding into reactions, experiments, travel, challenges, product testing and real world entertainment. His content is designed around curiosity, participation and repeatable formats that can work across multiple platforms. Sambucha has now developed beyond an individual creator into a media operation producing content across multiple platforms and organizing large scale creator events. He has described the business as moving toward long term brand integrations and larger real world productions. His ability to move between short form and long form content gives brands multiple opportunities for integration.

Orange Beach, AL, USA

Chloe Covington Tissue is a lifestyle and family content creator best known for her TikTok account @chlocov. Her content focuses on everyday lifestyle, marriage, motherhood, and her two dogs, Gemma and Lemon, with a particularly strong presence in pet and family-oriented videos. She has built an audience through relatable, personality-driven videos, including viral content featuring her Goldendoodle, Gemma. More recently, her content has also documented pregnancy, preparing her dogs for a new baby, and family life. Chloe's content has appeared in pet and lifestyle media coverage, including Canine Journal, Cuteness, and The Daily Dot. Her public social profiles also identify her as a mom to Gemma and Lemon and provide a business contact through Collabstr's management network.

Atlanta, GA, USA

Brielle Biermann is an American reality television personality, model, and lifestyle creator known for growing up in the spotlight through The Real Housewives of Atlanta and Don’t Be Tardy. She has since built her own social media presence around fashion, beauty, travel, lifestyle, and personal content. Brielle has worked with a range of consumer brands through sponsored social media campaigns and endorsements, including SHEIN, FabFitFun, Sugar Bear Hair, and Laxin Tan. She also co-founded KAB Cosmetics with her mother Kim Zolciak-Biermann and sister Ariana Biermann, expanding her experience into the beauty and entrepreneurship space. More recently, her content has included fashion, swimwear, travel, beauty, and major life moments such as her engagement and wedding planning.

Miami, FL, USA

Isabela Rangel Grutman is a Brazilian-born model, fashion designer, entrepreneur, philanthropist and media personality based in Miami. She began modeling professionally as a teenager and went on to work with major fashion and beauty brands before developing her own businesses. She is the founder and designer of Rangel, a sustainable resort-inspired womenswear brand, and Isa Grutman Jewelry, while also serving as Vice President of Style Saves, a Miami nonprofit connecting fashion with philanthropy. Her professional portfolio also includes a partnership with IGK Hair and creative-design work connected to Groot Hospitality. In 2026, she became part of the cast of Prime Video's The CEO Club, documenting the businesses and personal lives of women entrepreneurs. Her combination of fashion-industry experience, entrepreneurship, philanthropy and luxury lifestyle content differentiates her from a conventional fashion influencer.

North Carolina, USA

Jessica Sigmon is the creator behind Itty Bitty Farmhouse, a North Carolina-based home and lifestyle brand focused on cozy farmhouse interiors, vintage décor, DIY projects and approachable home styling. Her interest in vintage design began with childhood flea-market trips and developed into a professional content and blogging career after she began sharing her furniture projects and home styling on Instagram in 2018. Sigmon is particularly known for combining farmhouse and cottage aesthetics with budget-friendly DIYs, flea-market finds and hands-on renovations. She has contributed to American Farmhouse Style, served as the publication's 2023 Brand Ambassador, and has been featured in Farmhouse Chic Design, Better Homes & Gardens and on WCNC's Charlotte Today. She also offers home décor e-design, brand collaborations, social-media coaching and content creation.

Dallas, TX, USA

Jenna Wood is a Dallas-based fashion and lifestyle creator known for making elevated, everyday style accessible on a budget. Her content centers on affordable fashion finds, shopping recommendations, beauty, home products and lifestyle discoveries, with a particular emphasis on mixing high-, mid- and low-priced pieces. She also incorporates motherhood and family life into her content as a mother of four. Her “Good Crap for Less” positioning differentiates her through a strong value-oriented approach: finding products that look more expensive than they are and showing audiences how to recreate elevated looks without the luxury price tag. Her content spans Instagram, TikTok and shopping-focused creator platforms, and she has also developed a collaborative Target-focused account with fellow creator Kallie Davis.

Scottsdale, AZ, USA

McKenna Wesley is an Arizona-based fashion, beauty, travel and lifestyle creator, entrepreneur and former professional model known online as The Bubbly Blonde. She began modeling at just six weeks old and later worked professionally in Los Angeles, including runway work for designers such as Valentino, Oscar de la Renta and Carolina Herrera. Wesley launched TheBubblyBlonde.Life in 2014 after a viral fashion video helped establish her as a digital creator. Her content combines fashion, beauty, luxury travel, lifestyle and shopping, with an emphasis on polished, aspirational but approachable experiences. She has also expanded professionally into Arizona real estate and has appeared as a guest host on Your Life Arizona. Her long-standing fashion background and ability to create content across luxury travel, retail, beauty and lifestyle categories distinguish her from a creator whose career began solely on social media.

New York, NY, USA

Alicia Aucoin is a New York City-based food and family lifestyle creator best known for recipe videos, cooking content, family vlogs, and relatable everyday-life posts. She is the matriarch of The B Family YouTube channel, which she created with her partner Corey Bonalewicz in 2017. Her content blends easy recipes, food trends, family moments, pranks, challenges, and lifestyle content. Alicia has built a strong presence across Instagram, TikTok, and YouTube, with her short-form recipe videos frequently reaching large audiences. Her Instagram content includes homemade desserts, pasta, snacks, and other accessible recipes, positioning her as a strong food-focused creator with a family and lifestyle component.

Vancouver, BC, Canada

Twin Coast is the brand of fraternal twin sisters Ashley and Taylor Johnston from Vancouver, Canada. The sisters create colorful, visually engaging content focused on smoothies, smoothie bowls, healthy recipes, food, wellness, and lifestyle. They originally began sharing travel and lifestyle videos before building an audience around their smoothie recipes and tutorials. Their content has expanded across Instagram, TikTok, YouTube, and their recipe blog, where they share easy recipes and healthy-food inspiration. Ashley studied Business and earned a personal training certificate, while Taylor studied Interior Design. Together, they have also developed Twin Coast into a broader consumer brand, including their cookbook Smooth Life, published by DK in 2024, and their own online shop. They have also collaborated with Live Pure on a co-created smoothie flavor.

West Palm Beach, FL, USA

Brennan Kai, whose full name is Brennan Coker, is a Florida-based environmentalist and content creator focused on sustainability, food-waste reduction, plant-based eating, minimalism, and low-impact living. She creates educational content around practical ways to reduce waste, make more sustainable choices, and live more intentionally. Her content includes zero-waste recipes, sustainable food ideas, conscious consumerism, eco-friendly swaps, and everyday lifestyle tips. Brennan was selected by TikTok in 2020 as an original member of its educational program and has since worked with more than 100 brands and organizations. She also created the Talking in Spirals podcast with Maria Watkins, covering sustainability, slow living, conscious consumerism, and minimalism. Her work has been featured by outlets including HuffPost, Yahoo News, Flaunt, The Drum, and Atmos.

Los Angeles, CA, USA

Ambyr Childers is an American actress, entrepreneur, jewelry designer, and lifestyle creator known for her work in television and film, including You, Ray Donovan, All My Children, and The Master. She was born in Cottonwood, Arizona, and raised in Murrieta, California, and is now based in Los Angeles. Beyond acting, Ambyr founded her namesake jewelry company, creating pieces inspired by her heritage, family, femininity, and personal symbolism. She launched the jewelry line alongside actress Kate Bosworth and has continued developing collections centered on meaningful, wearable designs. Her social media content combines fashion, beauty, jewelry, motherhood, wellness, and personal lifestyle. In 2025, she also began appearing with Lala Kent on An Unlikely Affair, a podcast distributed through iHeartPodcasts, expanding her presence into personal storytelling and media.

Boynton Beach, FL, USA

Brie Mazin is a South Florida-based yoga teacher, wellness and lifestyle creator, TV host, blogger and mother of three known as Florida Yoga Mama. She combines yoga, motherhood, travel, wellness and everyday lifestyle content with an intentionally relatable, personal approach. Mazin earned a bachelor's degree in Advertising and Public Relations from the University of Central Florida and previously worked in public relations in New York City before founding the video-interview production company YOUnited TV. She began teaching yoga in 2011 and launched the Florida Yoga Mama brand in 2019, bringing her on-camera, communications and wellness experience together. Her content is differentiated by its combination of vinyasa yoga, “real mom life” humor, spirituality and family-oriented storytelling, rather than presenting wellness as an isolated fitness niche.

Los Angeles, CA, USA

James Kennedy is a London-born DJ, electronic music producer and television personality best known for his long-running role on Bravo's Vanderpump Rules and his career in dance music. He began releasing music professionally in 2014 and has since developed a live-performance career spanning major festivals, clubs and nightlife destinations across North America. His 2026 release “Try Again,” a tech-house rework of Aaliyah's hit, was released through Don Diablo's Hexagon Records. Kennedy has performed at Coachella's Neon Carnival, Stagecoach, EDC Las Vegas and North Coast Music Festival, while holding notable club residencies. His entertainment profile combines reality television recognition with an active DJ and producer career, giving him crossover appeal across music, nightlife, entertainment and consumer brands.

Washington, DC, USA

Sara Stewart, MS, CNS, is a nutritionist, recipe developer, health educator and digital creator known online as Sara Haven. Her content focuses on balanced, approachable food, easy meal ideas, healthier desserts and practical nutrition. She has built her professional career at the intersection of nutrition, content creation and digital marketing, founding Sara Haven, LLC and previously working in nutrition marketing and healthy-eating education. Her professional background includes graduate study in nutrition education and marketing, along with experience developing recipes and wellness-focused campaigns. Stewart differentiates herself from a conventional food influencer through her formal nutrition background and ability to translate health and nutrition concepts into accessible recipes and visual content. She also has experience helping consumer brands build digital engagement through imagery, community building and social content.

Chicago, IL, USA

Alexis McMullin is a Chicago-based digital creator and visual storyteller known for motherhood, personal style, interiors, photography and lifestyle content. Her Instagram documents life as a mother of two through an intentionally curated visual journal, combining family moments with fashion, home design, travel and everyday lifestyle inspiration. McMullin describes herself as a former/“semi-retired” Instagram content creator who now identifies as a stay-at-home mom, while continuing to share the things she loves through Instagram and her Substack. Her distinctive aesthetic—particularly her photography, nostalgic visual style, interiors and personal fashion—has made her a recognizable voice within the Chicago lifestyle and motherhood creator space. Her work also has a documented history in professional brand campaigns spanning fashion, parenting, footwear, children's products and family wellness.

San Clemente, CA, USA

Becki Owens is a Southern California-based interior designer, lifestyle creator and entrepreneur known for her clean, warm and livable approach to residential design. Raised around home renovation and her father’s paint business, Owens developed an interest in design early and later built her professional career through residential projects, remodels and custom builds. She began sharing her work on Instagram in 2014, where her design portfolio helped establish her as a prominent voice in the interiors space. Her projects have appeared in Architectural Digest, Luxe Magazine, The Wall Street Journal and Good Housekeeping. Beyond client work, Owens has developed multiple licensed and signature collections spanning rugs, furniture, lighting, flooring and home fragrance. Her ability to turn a recognizable design aesthetic into consumer products and retail collections distinguishes her as both a designer and a commercially established home-design personality.

London, UK

Amalie Star, whose professional name is Amalie Bladt, is a Danish fashion, beauty, and lifestyle creator known for her polished visual style, personal vlogs, makeup content, routines, travel, and fashion-focused social media. She began her YouTube channel in 2015 and developed a multi-platform presence across YouTube, Instagram, and TikTok. Her content has evolved from early beauty and lifestyle videos into more cinematic vlogs documenting fashion, travel, city life, and everyday experiences. She has also worked with fashion and beauty brands, including Lounge Underwear, NA-KD, and Hey Harper, and has participated in branded travel campaigns, including a documented Motel Rocks trip to Italy. Her public profiles currently describe her as based between London and Copenhagen, while her content frequently features European travel and city lifestyle. She is represented professionally through Rolen Group.

Calgary, AB, Canada

Siera Bearchell is a Canadian content creator, former beauty pageant titleholder, law graduate, and mother of two known for motherhood, family lifestyle, fashion, travel, beauty, and confidence-focused content. She became Miss Teen Canada-World in 2009 and later won Miss Universe Canada 2016, representing Canada at Miss Universe and placing in the Top 9. After graduating from law school and becoming a mother, she transitioned into full-time content creation, sharing her pregnancy and motherhood journey online. Her content has expanded into family travel, Disney, fashion, wellness, everyday lifestyle, and social media education. She has worked with major brands including Sephora, Porsche, Volkswagen, Samsung, Tim Hortons, and Dove. She also teaches social media strategy through the Siera Bearchell Academy and creates educational content for aspiring influencers and businesses.

Nashville, TN, USA

Eric Decker is a former NFL wide receiver, entrepreneur, and lifestyle personality known for his career with the Denver Broncos, New York Jets, Tennessee Titans, and New England Patriots. Since retiring from professional football in 2018, he has built a public presence around family, fitness, sports, fashion, business, and lifestyle content. He is married to country singer and entrepreneur Jessie James Decker, and the couple has four children. Eric is also the co-owner and president of the Nashville-based fashion brand Kittenish and is involved in real estate and other business ventures. In 2026, he joined JOOLA’s pickleball roster and co-designed menswear with Cupshe as part of its Casa del Sol collaboration with Jessie. He also serves as a board member for Fund Recovery.

California, USA

Sierra Dallas is a California-born digital creator and media personality known for relatable family, motherhood, lifestyle, beauty and wellness content. She entered the digital space through beauty vlogging in 2014 and gained early recognition on Vine before expanding to Instagram, YouTube and TikTok. She holds a communications degree from California State Polytechnic University and has developed her content around everyday life as a wife and mother of three, including family routines, easy meals, fitness recovery, beauty, hair and lifestyle. Her content combines personal storytelling with practical, highly accessible recommendations, giving brands opportunities to appear naturally within real-life family and wellness moments. She has also crossed into entertainment and fashion, including an appearance on Chasing Cameron and participation in Dolce & Gabbana's Spring/Summer 2019 fashion show.

Las Vegas, NV, USA

Alexandra Lourdes is a Las Vegas based entrepreneur, creator, restaurateur, podcast personality and family lifestyle voice whose platform combines food, hospitality, fashion, motherhood, travel and entrepreneurship. She is co founder of The Refined Agency, a social media and event marketing company, and has helped build a growing hospitality portfolio that includes Café Lola, Saint Honoré and 3 Little Chicks. Her content brings the behind the scenes reality of running businesses together with family life, food experiences, fashion and everyday lifestyle. Alexandra also hosts the She’s In Progress podcast, extending her platform into conversations around personal growth and modern life. Originally from Auckland, New Zealand, she has developed a distinctive Las Vegas identity while building businesses that themselves have strong social media and experiential components. Her combination of creator reach and real operating experience makes her especially relevant to brands seeking more than traditional influencer exposure.

Los Angeles, CA, USA

Romy Schorr, known as Romy Raves, is a Los Angeles based lifestyle, beauty, fashion, wellness, food, wine and travel creator with a career spanning more than a decade in digital media. She describes herself as a lifestyle trend expert and has built Romy Raves into a trusted platform focused on recommendations, product discovery and experiences for modern women, particularly women 50+. Her background began with beauty and lifestyle blogging before the influencer industry became a major commercial category, giving her unusual longevity and firsthand experience with the evolution of digital brand marketing. She is also a WSET Level 2 wine professional and regularly covers restaurants, travel, fashion, beauty and wellness. Her platform combines editorial storytelling with product reviews, sponsored campaigns, events, brand partnerships and media appearances. Her emphasis on trying products thoughtfully before recommending them reinforces her position as a trusted source rather than simply a product promoter.

Houston, TX, USA

Shannon Nichole Smith is a Texas based educator and digital creator whose content combines lifestyle, food, nutrition, personal development and everyday experiences with the perspective of a professional teacher. Her background in education gives her content a distinctive communication style, while her personal lifestyle journey helped establish a strong connection with an online community interested in practical health and wellness topics. She has developed a significant presence across Instagram and TikTok and has become particularly recognized within the bariatric and weight management creator community. Shannon has also participated in industry events focused on helping creators turn their experiences and expertise into sustainable businesses. Her content extends into meal preparation, lifestyle, relationships and everyday Texas life, giving brands opportunities beyond a narrowly defined health category. Her combination of educator credibility, personal storytelling and community engagement makes her a distinctive professional creator.