Lifestyle

Hawaii, USA

Randi Parks is a lifestyle, food and adventure creator whose @randigoodie platform was historically associated with Hawaiian living, travel, food and outdoor experiences. She was described by Albion Fit as a “Hawaiian adventure / food blogger” and was featured for her homemade granola and acai bowl recipe, with the brand directing its audience to her Instagram for additional adventures and recipes. Her content reflects the highly visual, experience-driven style associated with Hawaii’s travel, food, wellness and outdoor communities. Randi’s earlier creator work is particularly relevant because it combined destination lifestyle with practical food content rather than focusing exclusively on one product category. Public search results also confirm the @randigoodie handle as Randi Parks. Because the strongest independently verifiable material is historical, Creator Data should verify her current location, email and present-day content focus before treating the profile as an actively commercial creator.

Austin, TX, USA

Miki Ash is an artist, yoga and meditation teacher, photographer and conscious-content creator whose work centers on wellness, mindfulness, creativity, travel and intentional living. Born and raised in Los Angeles, she discovered yoga as a teenager and eventually developed a career combining movement, meditation, visual storytelling and digital media. Her platform, Love Miki Ash, has grown into a broader wellness and lifestyle brand featuring yoga practices, meditation, travel, home, food, beauty and conscious living. Miki also founded The How, a wellness app focused on mindfulness and personal growth. Her work has included global retreats and workshops as well as collaborations with established wellness and lifestyle brands. She has been recognized within the yoga community as a creator who combines visual aesthetics with a genuine wellness practice, giving her credibility beyond conventional influencer marketing.

Salt Lake City, UT, USA

Julie Rose Allen is the Utah-based creator behind That Julie Girl, a style, shopping and lifestyle platform built around practical fashion advice for real life. A writer, reader, shopper, wife and mother of six, Julie positions herself as an “Internet Big Sister,” offering approachable style guidance rather than aspirational fashion that feels unattainable. Her content covers clothing, accessories, skincare, household products, shopping recommendations and everyday lifestyle, with a particular emphasis on finding products she genuinely believes are worth buying. Her website extends the Instagram platform through detailed articles, shopping guides, styling advice and product recommendations. Julie has also developed direct commercial relationships with brands, including Harper Wilde and Fiona Grace, the latter of which collaborated with her on a branded jewelry collection. Her combination of editorial voice, practical shopping expertise and highly relatable family lifestyle gives her strong value for consumer brands seeking trusted product discovery.

Phoenix, AZ, USA

Melani Heldt, known online as Boogesmom, is an Arizona-based mother, wife and lifestyle creator whose content combines family life, home design, vintage finds, food, nostalgia and cinematic visual storytelling. Her signature approach is built around creating a distinctive home environment and documenting the everyday moments of raising her family with an emphasis on creativity and wonder. Melani has developed a particularly recognizable niche around vintage-inspired interiors, including her highly distinctive retro kitchen and antique furnishings, while continuing to share family activities, shopping finds and home projects. Her content has also attracted attention from major brands and media outlets, demonstrating that her appeal extends beyond traditional motherhood content. Her visual style and ability to turn ordinary family experiences into engaging stories make her particularly relevant to home, family, lifestyle, retail and consumer brands.

San Francisco, CA, USA

Olivia Noceda is a Northern California-based lifestyle creator, recipe developer, food and beverage personality and storyteller. She first built an audience through food-focused content before expanding into lifestyle, wellness, beauty, home, style and personal storytelling. Today, her platform combines recipes, entertaining, mocktails, everyday lifestyle and candid conversations about the messy realities of modern life. Olivia has become particularly recognized for creative non-alcoholic drinks and her role in the growing sober-curious conversation. She also created On The Rocks, a podcast focused on honest conversations, personal growth and relationships, and publishes a Substack newsletter combining food, drinks and personal writing. Her approach is notably community-driven rather than purely aspirational, with an emphasis on authenticity, creativity and making everyday experiences feel accessible.

Dallas, TX, USA

Michelle Reed Gauthier is a Dallas-based lifestyle and family creator whose digital career began with beauty, fashion and lifestyle content and has evolved into a broader platform centered on motherhood, home, intentional living and the small joys of everyday life. Her content now includes family life, home projects, cooking, fashion, travel, beauty, wellness and slow living. Michelle also built a successful YouTube presence and previously hosted the podcast But, What's Next?, where she discussed relationships, personal growth, lifestyle and navigating adulthood. Her current content has a distinctly personal and home-centered quality, reflecting the transition from young lifestyle creator to wife and mother. That evolution gives her an established relationship with an audience that has grown alongside her rather than a platform built solely around product promotion.

New York, NY, USA

Melissa Male is a New York City based full-time content creator, photographer, videographer and social media strategist who has spent nearly a decade building a professional lifestyle media business. Her content centers on NYC life, travel, food, coffee, hospitality, dogs and the everyday experiences that make a destination or neighborhood worth discovering. She also operates Melissa Male Media, creating branded photography, video, Reels, TikToks, copywriting and event coverage for companies ranging from entrepreneurs and small businesses to major corporations. Her specialty includes coffee shops, luxury brands, restaurants, hotels, travel companies, real estate and architecture. This combination of audience-facing content and professional production services makes her particularly relevant to brands seeking both creator influence and high-quality visual assets.

Dallas, TX, USA

Alex Malek is a Dallas-based fashion and lifestyle creator and the founder of AlexMalek.com, a content platform focused on attainable yet elevated style, beauty, home, wellness and everyday life. A former fashion blogger who transitioned into full-time content creation, Alex has built her brand around making fashion and lifestyle feel approachable while maintaining a polished visual aesthetic. Her content includes styled outfits, GRWM videos, beauty reviews, interior design, cocktails, wellness, travel and family life. She also identifies as a devoted girl mom, bringing a personal and relatable dimension to her content. With more than eight years of professional experience in the creator industry, Alex produces photography, carousels, Reels and UGC for brands, including content that can be licensed for advertising.

Albuquerque, NM, USA

Lindsay Rutland is an Albuquerque-based life and style creator known for combining midsize fashion, beauty, motherhood, travel and everyday lifestyle content. She has developed a loyal audience around relatable, accessible style and her perspective as a mother and woman in her 40s. Lindsay previously built her voice through her long-running blog, Middle of Somewhere, where she covered fashion, beauty, family life and product recommendations. Her Instagram has grown into the primary extension of that brand, with approximately 20,000 followers and a reported engagement rate above the average for creators in her follower category. Her positioning is particularly valuable for brands seeking an authentic, established voice reaching women who want practical fashion, beauty and lifestyle recommendations rather than aspirational celebrity content.

United States

Kayla Berman is the creator behind Wellness by Kay, a food, wellness and recipe platform focused on making healthy eating simple, approachable and genuinely enjoyable. Her content centers on easy, visually appealing recipes spanning breakfast, lunch, dinner, snacks, desserts, high-protein meals, air-fryer recipes and healthier versions of popular foods. Kayla has developed a strong following through Instagram and other social platforms, with her Instagram audience currently reported at approximately 157,000 followers. Her recipe content has generated significant traction around viral food trends including cottage-cheese pizza bowls, chocolate strawberry yogurt clusters, banana bread and other easy, health-conscious recipes. Her philosophy is not restrictive dieting; she describes her approach as focusing on health while still leaving room for indulgences. Wellness by Kay also operates as an established recipe website with hundreds of published recipes, giving her brand value beyond social media and making her particularly attractive for food, grocery, kitchen appliance and wellness campaigns.

Los Angeles, CA, USA

Liz Milian is a lifestyle, family, food and wellness creator best known as the youngest sister of singer and actress Christina Milian and for appearing with her family on E!’s Christina Milian Turned Up. A professionally trained culinary personality, Liz studied at Le Cordon Bleu and has incorporated cooking, family life, motherhood, fitness and personal lifestyle into her digital presence. Her Instagram has developed into a substantial community of more than 200,000 followers, with public influencer databases categorizing her across family, fashion, food, fitness, home and healthy living. Liz also shares content with her husband and son and has developed a crossover audience interested in celebrity family life, parenting, food and personal wellness. Her connection to the Milian family gives her an entertainment and celebrity-adjacent dimension beyond traditional lifestyle content.

San Clemente, CA, USA

Mary Lauren Gunn is a longtime lifestyle, family, home and travel creator whose digital brand, Headed Somewhere, grew from her passion for photography, DIY projects, motherhood and creating memorable experiences with her family. Based in Southern California, she has built an Instagram community of approximately 500,000 followers, making her a significant macro creator in the family and home category. Etsy featured Mary Lauren as a South Carolina-based lifestyle blogger and mother of three, highlighting her family-oriented creativity and DIY approach. Over time, her content has evolved toward home design, fashion, family life, entertaining and travel. Her commercial portfolio includes documented collaborations with The Company Store and Sherwin-Williams, demonstrating that her audience has meaningful value for home and lifestyle brands.

United States

Kayla Petering, known as @this.little.wandering, is a creator combining fitness, family, lifestyle and visual storytelling. Her content has developed a substantial Instagram following of approximately 218,000, with a personal style that blends active living, motherhood, wellness and everyday experiences. She has built a recognizable presence around authentic family-oriented content while also incorporating fitness and athletic interests into her digital identity. Kayla has competed in calisthenics and arm wrestling and has appeared in Got Talent, adding an entertainment and performance dimension to her profile. Her work has also extended into commercial creator campaigns, including a documented Just Play holiday toy campaign.

United Kingdom

Luxury marine industry creator, journalist and digital media founder specialising in superyachts, boatbuilding, luxury lifestyle and the global marine industry. Founder of Boatbuilding News and host of Boatbuilding News: The Podcast, creating engaging content across LinkedIn, Instagram, YouTube, TikTok and Facebook. I combine almost 20 years of marine recruitment and industry experience with a strong understanding of the people, brands and businesses shaping the luxury marine sector. I attend and cover major international yacht shows and marine events, creating yacht tours, interviews, brand features, industry insights and luxury lifestyle content for an engaged global audience. I work with brands looking to connect authentically with the luxury marine, superyacht and high-net-worth audience through social media, editorial content, events, partnerships and digital campaigns.

Moscow, Russia

Murad Osmann is a Russian-born photographer, filmmaker, creative entrepreneur and one of the most recognizable names in travel content. He became internationally famous through #FollowMeTo, the visual series he created with his wife, Nataly Zakharova, turning a simple hand-holding composition into a global visual language. The project has been featured by Forbes and major international media and helped establish Osmann as a pioneer in Instagram travel storytelling. Beyond photography, he is a film producer and co-founder of Hype Production, with credits including the feature film Sputnik. His work combines luxury travel, fashion, architecture, culture and cinematic visual storytelling, making him particularly valuable for global tourism, luxury, hospitality, fashion and premium lifestyle campaigns.

Los Angeles, CA, USA

Devin Brugman is a Maui-raised entrepreneur, model, designer, and lifestyle creator who helped pioneer the modern swimwear influencer industry. In 2012, Devin and business partner Natasha Oakley launched A Bikini A Day, turning daily swimwear content into a global lifestyle platform. The pair later founded Monday Swimwear, creating fashion-forward, supportive swimwear designed for women of different body types. Devin's personal platform combines swimwear, fashion, beauty, wellness, travel, home, fitness, and entrepreneurship with an aspirational beach lifestyle. With more than 1.4 million Instagram followers, she remains a highly influential voice in the global swimwear and resort-fashion space. Her content is especially relevant to brands targeting women interested in luxury travel, fashion, beauty, wellness, fitness, and beach culture, while her entrepreneurial background adds significant credibility for lifestyle and fashion partnerships.

Miami, FL, USA

Cristina Diaz is a lifestyle, fitness, wellness, fashion, and family creator who built her platform by openly documenting her transformative health and fitness journey. Known online as Cristina Down 100, she originally gained attention after losing 100 pounds in one year and sharing the process with her growing community. Today, her content has expanded beyond fitness to include fashion, beauty, family, food, travel, and everyday lifestyle, while continuing to emphasize realistic health and wellness. Cristina's approach is personal and relatable, focusing on progress, consistency, confidence, and making healthier choices without losing the enjoyment of everyday life. With more than 165,000 Instagram followers and a YouTube presence, she offers brands an authentic connection to women interested in wellness, fitness, lifestyle, fashion, and personal transformation.

United States

Christina J. Warren is a lifestyle, design, motherhood, and personal-development creator focused on helping ambitious women create a more intentional and abundant life. Through her Aesthetic to Abundant platform, Christina combines home design, homemaking, wellness, personal growth, Human Design, and motherhood with an aspirational but approachable perspective. A mother of four and former U.S. Navy veteran, she draws on her diverse life experiences to encourage women to slow down, reconnect with themselves, and create homes and routines that support the life they want. Her content frequently explores interiors, antiques, fashion, family, self-care, mindset, and everyday rituals. Christina has also developed educational products around Instagram and online business, giving her audience both lifestyle inspiration and practical entrepreneurial guidance. Her strongest appeal is to ambitious women and mothers seeking elevated, intentional living.

Fort Lauderdale, FL, USA

Bobby Giancola is a Florida-based yacht broker, former firefighter, reality television personality, and marine lifestyle creator best known for appearing on Bravo’s Below Deck Mediterranean. Bobby worked as a deckhand on the first two seasons before transitioning into professional yacht sales, eventually becoming a yacht broker with Denison Yachting. His content combines superyachts, boating, travel, fitness, adventure, luxury lifestyle, and behind-the-scenes access to the yachting world. With more than 150,000 Instagram followers, Bobby has developed a strong audience among yacht enthusiasts, Below Deck fans, and consumers interested in the South Florida boating lifestyle. His combination of firsthand marine experience, television exposure, and personality-driven content makes him particularly appealing to yacht brokers, boat manufacturers, marine products, luxury brands, hospitality companies, and travel businesses seeking authentic access to the boating community.

Monaco

Diego Luca is a Monaco-based superyacht broker, entrepreneur, artist, and luxury lifestyle creator with more than a decade of experience building a global audience around yachting and high-end experiences. He began his career in boating by buying, restoring, and selling boats before moving into international yacht sales, charter, management, and luxury concierge services. Today, Diego specializes in superyacht sales, charter, and new-build opportunities while using social media to showcase yachts, destinations, travel, art, and the lifestyle surrounding the luxury marine industry. His Instagram audience exceeds 125,000 followers, making him one of the established voices in the global yachting creator community. Diego is particularly valuable to yacht builders, brokers, charter companies, luxury travel, automotive, aviation, hospitality, and premium lifestyle brands targeting affluent and UHNW audiences.

New Zealand

Colin MacRae is a New Zealand-born marine engineer, sailor, entrepreneur, and digital creator best known as the founder of Sailing Parlay Revival and his appearance on Bravo’s Below Deck Sailing Yacht. Colin built a massive following by documenting the restoration of a hurricane-damaged Lagoon 450 catamaran and his journey sailing around the world. His content combines boat restoration, marine engineering, sailing, travel, adventure, off-grid living, and the realities of life at sea. With more than 500,000 Instagram followers and over 400,000 YouTube subscribers, Colin has become one of the most recognized creators in the sailing and boating community. His technical knowledge and authentic storytelling make him especially valuable to marine, boating, electronics, tools, outdoor, travel, adventure, and lifestyle brands seeking credibility with passionate boating audiences.

United States

Lauren Landers is a professional sailor, marine biologist, captain, freediver, and digital creator documenting her life aboard her sailboat, Soul de La Mar. She began sailing at a young age and has built a global audience by sharing her journey as a solo female sailor, including ocean crossings, boat maintenance, diving, fishing, marine life, and life at sea with her cat, Mako. Lauren's content combines adventure, technical sailing knowledge, ocean exploration, conservation, and authentic storytelling. Her YouTube channel has grown to more than 400,000 subscribers, with millions of views across her sailing and adventure videos. She is particularly appealing to audiences interested in sailing, boating, marine conservation, adventure travel, outdoor living, and female empowerment. Her credibility as a captain and marine biologist gives her exceptional value for marine and outdoor brands.

New York, NY, USA

Christina Cobb is a home, lifestyle, family, and interior styling creator known for her warm, sophisticated approach to everyday living and entertaining. Through Each Day Is a Celebration, Christina shares beautiful home décor, seasonal decorating, entertaining ideas, family traditions, shopping finds, and practical inspiration for creating a welcoming home. Her content has a strong emphasis on classic and transitional interiors, holiday decorating, tablescapes, organization, and thoughtful details that make everyday spaces feel special. Christina has developed an engaged audience through Instagram and LTK, where she regularly shares shoppable home and lifestyle recommendations. Her content and partnerships span home décor, furnishings, textiles, kitchen products, seasonal entertaining, and lifestyle brands. She is particularly appealing to women, homeowners, families, and consumers seeking elevated but approachable ideas for decorating and enjoying their homes.

Austin, TX, USA

Julia Rene is an IFBB Wellness Pro, fitness creator, women’s coach, and entrepreneur known for helping women build strength, confidence, and healthier relationships with food and their bodies. Through her highly engaged social platforms, Julia documents bodybuilding, training, nutrition, mindset, weight loss, and the realities of competitive fitness. Her personal journey, including overcoming binge eating, has become an important part of her message and connection with her audience. Based in Austin, Texas, Julia combines educational fitness content with relatable daily lifestyle, meal, and training videos. She also offers one-on-one coaching and has built a strong community around personal growth and female empowerment. Her content is particularly effective for fitness, activewear, nutrition, supplements, wellness, and healthy lifestyle brands seeking an authentic voice.