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Industry reading for creators, brands, and agencies. Open to everyone.

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Articles

These links open the original articles on Constant Contact. Publication dates are unavailable for this archive, so the list does not imply a date order.

  1. The Credibility Problem in Influencer Pricing

    A look at creator rates and the evidence brands use to assess them.

  2. When "Wellness Experts" Aren't Real: The Rise of AI Health Influencers

    Questions raised by synthetic endorsers in health content.

  3. Meta’s Lawsuit: Why Creator Data Matters More Than Ever

    Platform dependence and the value of an independent professional profile.

  4. Meta's New Pricing: Opportunity or Just More Revenue?

    Paid professional tools and access for creators and brands.

  5. When Influencers become the (negative) experiance

    How creator conduct at events can affect a brand.

  6. The Niches Winning (and Losing) the Influencer Game Right Now

    A comparison of creator categories and their crowded spaces.

  7. The Next Wave of Creator Income: Turning Community into Cash

    Live events and local partnerships as creator income sources.

  8. Mickey Mouse Was the Original Creator. Now He's Finally on TikTok.

    A look at Disney and TikTok creator distribution.

  9. ASU Now Offers a Degree in Being an Influencer

    Content creation education and transferable skills.

  10. Using GOOGLE ANALYTICS to understand your digital footprint

    Referral sources, search discovery, and measurement.