
Charisse Yu
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About Charisse Yu
Charisse Yu is a food, lifestyle, and travel creator, former Emmy-nominated television reporter, and mom who shares recipes, restaurant experiences, shopping finds, and luxury travel. Her content combines approachable food inspiration with family life, product recommendations, and travel experiences. She also shares content connected to Cozy Lake House and Shop Life Travel, reflecting her interests in hospitality and shopping. Her online presence includes Instagram, TikTok, and a Linktree featuring shopping links and recipes.
Past Campaigns
Best for food and beverage brands, kitchen products, grocery and meal services, restaurants, travel destinations, hotels, shopping platforms, and family lifestyle products. COMPANIES/INDUSTRY RELATIONSHIPS Cozy Lake House – Features the lake house through her creator presence, connecting her content with vacation-home and hospitality experiences. Shop Life Travel – Associated with a shopping and travel platform referenced in her Instagram bio, aligning with travel recommendations and shopping content. Back to Nature – Partnered with Back to Nature on sponsored Instagram content marked #ad, promoting the brand’s crackers alongside a homemade high-protein dip. Highlighted the snacks’ non-GMO ingredients, absence of artificial flavors and synthetic colors, and plant-based, vegan-friendly options. Positioned the crackers as an easy snack for personal downtime and for her children after summer camp. Alila Marea Beach Resort – Participated in a paid Instagram partnership promoting the oceanfront resort in San Diego as a relaxing getaway for couples. Highlighted the resort’s ocean-view breakfasts, spa, pool, and on-site dining, including VAGA Restaurant. The content focused on reconnecting as a couple and enjoying a relaxing stay without leaving the property. VAGA Restaurant – Featured the resort’s award-winning coastal dining experience as part of the sponsored Alila Marea Beach Resort getaway, highlighting the restaurant as a dining option for guests. Gold Peak Real Brewed Tea – Partnered with Gold Peak on sponsored Instagram content marked #ad, featuring the brand’s real brewed tea during a casual brunch gathering. Shared hosting tips and presented Gold Peak as an easy drink option for entertaining friends and creating a relaxed, effortless brunch experience. The Wild Robot – Shared promotional Instagram content for the animated film The Wild Robot, highlighting its theatrical release on September 27. Recommended the movie to families and audiences of all ages, emphasizing its themes of community, compassion, empathy, and kindness. The post appears promotional, but a paid partnership or sponsorship disclosure was not included in the provided caption. Betty Crocker – Partnered on sponsored Instagram content promoting Betty Crocker sugar cookie mix, sharing spring-themed cookie recipes as a convenient option for a busy family. Highlighted that the mix contains no high fructose corn syrup or artificial sweeteners.
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Like Charisse Yu? See similar creators in Family Kids and Home: Sarah Viebrock, Sarah Griffith, and Cam & Nie.





