Lifestyle

Los Angeles, CA, USA

Kennedy Crichlow is a Los Angeles-based entrepreneur, fashion creator, and co-founder of the lifestyle apparel brand Daily Drills. She studied Communication and Media Studies at Loyola Marymount University and began her career working in startup marketing and the health and wellness CPG space. During the pandemic, she and longtime friend Mary Ralph Bradley launched Daily Drills, initially focusing on activewear before expanding into loungewear, resort wear, swimwear, and other lifestyle pieces. Kennedy serves as the company's Chief Operations Officer, with a focus on operations and strategy, while also maintaining her own fashion and lifestyle presence online. Her personal content includes fashion, travel, motherhood, beauty, and everyday life. She and her husband, Justin Crichlow, welcomed their daughter Holiday in 2025.

Los Angeles, CA, USA

Kolini Lynne is a beauty, fashion, and lifestyle creator known for makeup content, beauty recommendations, personal style, and everyday lifestyle posts. She has also appeared on TLC’s 90 Day Fiancé franchise as the sister of reality TV personality Kalani Faagata, bringing an established entertainment connection to her social media presence. Her content includes makeup tutorials, lip combinations, beauty product recommendations, and fashion looks. She has a presence on Instagram and TikTok and uses a Linktree page to direct followers to her social platforms and shopping-related content. Her profile combines beauty-focused content with lifestyle and entertainment appeal, making her relevant for campaigns seeking a personable creator with a distinctive beauty aesthetic.

San Francisco, CA, USA

Team Jinny is a San Francisco-based creator whose online presence includes lifestyle recommendations, food-related content and local experiences. Her public profile identifies a Mexican connection and provides a business email for inquiries. Her content appears suited to a lifestyle-led format that can connect food, dining, local discovery and consumer experiences with an audience interested in the San Francisco Bay Area. Publicly indexed content includes a date-night post, suggesting a potential focus on dining and experiences alongside broader lifestyle content.

Los Angeles, CA, USA

Irene Khan, known online as Irene Sarah, is a Los Angeles based beauty, lifestyle, travel and family creator. She has built a long-standing digital presence through beauty tutorials, hair styling, fashion, family life and travel storytelling. Her content combines accessible beauty recommendations with motherhood, personal style, home projects and family travel. She also publishes content on YouTube and maintains a personal website, extending her presence beyond Instagram. Her recent content includes hair tutorials, beauty products, family experiences and international travel. Irene's strength is her ability to connect beauty and consumer lifestyle content with the everyday experiences of a mother and family-oriented audience. Her established digital history and cross-platform presence make her relevant to beauty, haircare, fashion, family, travel and consumer lifestyle campaigns.

Destin, FL 32541, USA

Keegan Postulka is the owner and professional organizer behind Neat Freak Professional Organizing, a Florida Panhandle-based home and lifestyle organization business. She founded Neat Freak in Dallas, Texas, in 2012 after beginning to organize homes while working as a nanny. Her career later took her through modeling in New York City, working as a personal assistant to an interior designer, teaching English in Thailand, and teaching science at Fort Walton Beach High School before she transitioned into organizing full time in 2019. Today, Keegan and her team provide home and office organization, decluttering, moving preparation, home staging, holiday decorating, closet design, and virtual organizing services. Her social content focuses on satisfying organization transformations, decluttering, cleaning, storage solutions, and practical home-organization tips.

Dallas, TX, USA

Drishti Patel is a lifestyle, wellness, and family content creator behind Journey With Drish. Her content has evolved from lifestyle and clean beauty into motherhood, postpartum experiences, family life, home, travel, and everyday wellness. She shares candid experiences as a wife and mother of two, with a strong focus on relatable parenting, family routines, product recommendations, and creating a welcoming home. Her blog also covers postpartum recovery, breastfeeding, baby products, clean beauty, skincare, travel, and low-tox living. She has built a strong presence across Instagram and TikTok while working with consumer, wellness, beauty, home, and parenting brands. She is represented for partnerships through Shine Talent Group.

Boston, MA, USA

Amanda Ouellette is a Boston-based fashion, travel, lifestyle, and beauty creator and the author of Lovetotravelgirl.com. Her content focuses on affordable fashion, daily deals, travel, everyday lifestyle, and photography, with an emphasis on accessible style and vacation inspiration. She also creates short-form videos and product-focused social content for brands. Her online presence combines travel photography with fashion and beauty recommendations, making her a strong fit for consumer campaigns that rely on visual storytelling and product discovery. She has also developed dedicated brand collaborations, including a CUPSHE x Lovetotravelgirl collection.

Los Angeles, CA, USA

Emily Nelson is a Los Angeles-based Disney, theme park, travel, fashion, and lifestyle creator known for her colorful, personality-driven content across Instagram, TikTok, and YouTube. She first built her audience through Disney-focused vlogs and content documenting her Disney College Program experience, later expanding into fashion, beauty, travel, pop culture, and everyday lifestyle. Her content combines Disney nostalgia with approachable outfits, themed experiences, product recommendations, and behind-the-scenes entertainment moments. Emily has developed partnerships with major entertainment and consumer brands, including Disney, Pixar, Disneyland, Belkin, Dr. Squatch, Essie, and Princess Polly. She also creates longer-form vlog content through her YouTube channel, Emily Enchanted, giving brands opportunities to integrate products into both short-form social content and more immersive storytelling.

Queen Creek, AZ, USA

Brooke Scheurn is an Arizona-based mom and lifestyle creator known for sharing family life, motherhood, travel, fashion, beauty, wellness, and everyday experiences. Her content centers on raising her children, family activities, relatable mom-life moments, and lifestyle recommendations. She also shares travel content through The Scheurn Fam YouTube channel, including family trips and vacations. Brooke has built a strong brand-collaboration presence across Instagram and TikTok, working with companies in food and beverage, wellness, fashion, beauty, home, children's products, and family lifestyle. Her content often incorporates discount codes and product recommendations naturally into her daily-life storytelling, making her particularly relevant for consumer brands targeting mothers and families.

Cincinnati, OH, USA

Dayna Childress is an Ohio-based motherhood and family creator known for documenting life as a mom of six, including quadruplets. She shares the realities, humor, challenges, and memorable moments of raising multiples alongside her husband and family. Her content spans motherhood, family adventures, home DIY, homeschooling, food, fashion, shopping, and everyday family life. Dayna has built a large multi-platform presence across Instagram, TikTok, YouTube, and her creator storefronts, while maintaining a relatable and candid approach to parenting. Her story also includes infertility and pregnancy loss, which has helped her connect with other mothers and families navigating similar experiences. She works with brands across parenting, children's products, home, food, wellness, apparel, and family entertainment.

Indianapolis, IN, USA

Ella Kathryn is an Indianapolis-based fashion and lifestyle creator known for sharing approachable outfit inspiration, beauty recommendations, home décor, and everyday lifestyle content. Her content has a strong emphasis on fashion styling and affordable shopping, with additional posts covering beauty, seasonal looks, travel, and home. She maintains a presence on Instagram and LTK, where she shares curated product recommendations and styling ideas. Her content frequently highlights contemporary fashion and beauty brands, including clothing, shoes, accessories, and cosmetics, making her a natural fit for consumer campaigns centered on product discovery and visual styling. Public creator directories identify her as an Indianapolis-based fashion influencer and list her Instagram as @ellakathrynnn.

New York, NY, USA

Emmy Chu is a food and recipe creator known for visually creative cooking content, particularly homemade dumplings and Asian-inspired recipes. Her content has been featured in food media for inventive cooking techniques, including a viral-style dumpling hack using a mini mooncake mold to create decorative dumplings. Her approach combines satisfying food visuals with approachable recipes and clever kitchen techniques, making her content especially suited to short-form social platforms. Publicly indexed content confirms @emmmychu as a TikTok creator, but I could not reliably verify her full name, current location, management, or broader professional background from authoritative public sources.

Kentucky, USA

Emily is a Kentucky-based family and lifestyle creator who shares motherhood, children’s fashion, everyday style, shopping, travel, and faith-based content. Her content has a strong family focus, particularly children’s clothing, seasonal activities, and relatable everyday moments. She also uses LTK to curate fashion and family shopping recommendations, including toddler and kids’ styles, holiday gifts, and vacation outfits. Publicly indexed posts identify her as being based in Lexington, Kentucky and show documented sponsored collaborations and discount-code partnerships. Her content combines family lifestyle storytelling with accessible shopping recommendations, making her a natural fit for brands targeting mothers, families, children, and value-conscious consumers.

Ezee x Natalie is a creator duo and digital entertainment brand built around Ezee and Natalie, best known for comedic, relationship, and livestream content. The pair originally became friends and collaborators before becoming romantic partners and documenting their relationship publicly. Their content spans comedy, challenges, relationship videos, livestreams, gaming/streaming culture, and highly interactive community content across TikTok, Instagram, YouTube, and Twitch. Their joint platform has developed into a substantial entertainment business, with the couple also hosting the Just Between Us podcast. Ezee x Natalie has worked with major consumer and entertainment brands, including Walmart and Prime Video, and was nominated for TikTok's 2025 LIVE Creator of the Year award. Their strength is highly interactive, personality-driven entertainment designed for short-form video and livestream audiences.

United States

Jasmine Elizabeth is a beauty, lifestyle, and entertainment creator who combines social media, on-camera interviewing, and brand-focused content. She is known publicly as “Princess Jasmine” and has built a presence around beauty, fashion, family, entertainment, and social media. Her work also extends into media and interviewing, including serving as a host and reporter for Spiritual Word, where she interviews entertainers, entrepreneurs, athletes, and other public figures on topics ranging from relationships and faith to business and culture. Her recent work includes interviews with Angela Simmons, Claressa Shields, Ian Dunlap, and Cheyenne Bryant. She also identifies professionally with social media management, artist development, and brand development.

Atlanta, GA, USA

Jeena Wilder is a family and motherhood content creator known for documenting her life as a mother in a multicultural family. Based in Atlanta, she shares parenting, adoption, food, haircare, travel, and everyday family content across Instagram, TikTok, YouTube, and her Hey There Wilders platform. Jeena became widely recognized for openly discussing transracial adoption and her experiences raising both biological and adopted children, using her platform to promote family acceptance, diversity, and conversations around race and adoption. Her content also includes picky-eater-friendly meals, family routines, matching outfits, haircare, and lifestyle recommendations. She has developed a strong community around what she describes as the “Modern All American Family,” combining relatable family storytelling with educational and product-focused content.

Atlanta, GA, USA

Lena Danielle, known online as Lena Huggs, is an Atlanta-based motherhood and lifestyle creator best known for sharing family, parenting, relationships, fashion, beauty, and everyday lifestyle content. She is married to R&B singer R.L. Huggar of NEXT and has built a public presence around her family life, particularly her daughter Rory. Her social content often highlights motherhood, children’s fashion, family experiences, travel, beauty, and her relationship. Lena has also appeared within Atlanta’s entertainment and celebrity social scene, including events and family outings with other public figures. Her current creator positioning is strongly centered on motherhood, children’s fashion, family lifestyle, and relationship-focused content. Public influencer databases currently categorize her primarily within motherhood, children’s fashion, baby fashion, weddings, and romantic relationships.

Florida, USA

Clara Macciocchi, known online as Clara And Herself, is a French-born lifestyle and motherhood creator who built her audience through candid conversations about body confidence, self-love, mental health, and realistic body image. She began creating content on TikTok in 2019 and became known for showing the difference between curated social-media images and everyday reality. Her content has since expanded into motherhood, family life, fashion, beauty, wellness, travel, pets, and everyday lifestyle. Clara is married to Bradley Macciocchi and is a mother to two daughters, June and Willow. She is currently based in Florida and often incorporates her family, outdoor lifestyle, and animals into her content. Her platform combines positive, relatable storytelling with visually engaging lifestyle content and sponsored brand integrations.

My name is Gerlane, and I’m a Brazilian NYC-based content creator focused on lifestyle, beauty, fashion, and everyday content on TikTok. I’m always excited to discover new brands, and I would especially love to introduce your products to my audience through natural, engaging, and authentic content. I can create content such as product-focused videos, try-ons, unboxings, lifestyle videos, product demonstrations, and aesthetic photos that showcase your brand organically rather than overly promotionally.

Falmouth, MA, USA

Amanda McGonigle is the creator and operator behind Cats on a Couch, a rapidly established social media and digital media property built around cat humor, political satire, news commentary and community activism. Launched in 2024, the account began as a humorous response to the “childless cat lady” political conversation and developed into a large cross platform community spanning Instagram, TikTok, Threads, Bluesky, Facebook and Substack. McGonigle uses cats, memes, satire and internet culture to comment on current events while encouraging her audience to participate in real world community and mutual aid efforts. The platform has expanded beyond social posts into merchandise, digital downloads, a newsletter and community fundraising. McGonigle is based in Maine and has become a recognizable example of how a single creator can turn a highly specific cultural joke into a multi platform media property. Her strength is community building, distinctive voice and highly shareable content

Salt Lake City, UT, USA

Ciera Hudson is a Utah-based family and lifestyle creator who shares everyday life with her husband and four children. Her content centers on motherhood, family activities, travel, home, food, fashion, and the spontaneous moments of raising a family. Ciera and her husband also create photography and video content for brands, with her work combining polished visuals with relatable family storytelling. She has completed more than 73 brand campaigns through Popular Pays and has collaborated with brands across family, home, food, travel, toys, and lifestyle categories. Her approach is to naturally incorporate products into moments that are already part of her family’s life rather than making the content feel overly staged. She also creates UGC, lifestyle photography, short-form video, and longer-term brand partnership content.

DeBary, FL 32713, USA

Liz Rishel is the creator behind Within the Grove, a home, DIY, and lifestyle brand focused on making home improvement approachable and fun. A former kindergarten and first-grade teacher, Liz transitioned into full-time content creation and uses her teaching background to explain DIY projects in a simple, easy-to-follow way. Her content covers interior and exterior renovations, painting, home organization, gardening, decorating, and everyday home projects. She has built a strong presence across Instagram, her website, and other social platforms, with an audience interested in home improvement and design. Liz has also worked with major home and lifestyle brands on sponsored projects, creating tutorials and before-and-after transformations that demonstrate products in real homes. Her work combines practical education, approachable design, and polished visual storytelling.

California, USA

Ivy Carnegie is a family, motherhood, wellness, and lifestyle creator who has built her online presence around natural living, home life, motherhood, food, beauty, and everyday family content. She originally moved from Illinois to California with her husband and developed a career that combined modeling, wellness entrepreneurship, and content creation. Ivy co-founded Drinkbar Juicery in Orange County and later became the co-founder and president of Aura Avenue and the creator behind Pretty Nourished, where she shared healthy recipes, natural-living content, and wellness resources. Her current Instagram focuses heavily on motherhood, family, thrifting, decluttering, and helping women navigate life with young children. She has also worked as a fashion and beauty model and has participated in documented fashion, swimwear, skincare, and lifestyle campaigns.

Fortville, IN, USA

Elyse Dean is a family, motherhood, lifestyle, and creative content creator known for sharing her life as a mother alongside home, fashion, photography, art, and everyday lifestyle content. She is based in Indianapolis and has built a strong visual identity around warm, minimal, thoughtfully styled family photography. Elyse is also an artist and has collaborated with brands on creative projects, including a limited-edition art print with Briar Baby. Her content frequently features her children, home, motherhood, children's products, and personal writing, including poetry. She has also partnered with home and furniture brands such as Sixpenny and Sundays Furniture, incorporating their products naturally into her home and family content.