Clara Guillem
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About Clara Guillem
Clara Macciocchi, known online as Clara And Herself, is a French-born lifestyle and motherhood creator who built her audience through candid conversations about body confidence, self-love, mental health, and realistic body image. She began creating content on TikTok in 2019 and became known for showing the difference between curated social-media images and everyday reality. Her content has since expanded into motherhood, family life, fashion, beauty, wellness, travel, pets, and everyday lifestyle. Clara is married to Bradley Macciocchi and is a mother to two daughters, June and Willow. She is currently based in Florida and often incorporates her family, outdoor lifestyle, and animals into her content. Her platform combines positive, relatable storytelling with visually engaging lifestyle content and sponsored brand integrations.
Past Campaigns
Best for motherhood, family, wellness, body confidence, fashion, beauty, baby products, outdoor lifestyle, pets, and consumer campaigns, especially those built around authentic storytelling and relatable everyday experiences. Triple Paste – Created sponsored motherhood content featuring the brand's diaper-rash products as part of her family's everyday routine, specifically highlighting the products through her daughter Willow. Blue Lizard Australian Sunscreen – Created sponsored summer content for Blue Lizard Australian Sunscreen, integrating the product into her family's outdoor lifestyle. Stapelstein – Featured Stapelstein's children's play products in family content, showing how the products encourage creativity and active play at home. Amazon – Has previously partnered with Amazon for advertising content on her Instagram account. The Knot – Collaborated with The Knot around her 2022 wedding, with the publication featuring her wedding and relationship story as an influencer. Ted Baker – Ted Baker was documented as a wedding vendor connected to Clara's wedding, including wedding-party attire. This is a documented professional/event relationship rather than a confirmed influencer campaign.
More creators in Motherhood
Like Clara Guillem? See similar creators in Motherhood: Cristal Valdes, Eden & Jay, and Denise Vasi.
