Environmental

Los Angeles, CA, USA

Devon Spungin is a wellness and lifestyle creator known for sharing content about mindful living, food freedom, gut health, self-care, and balanced eating. She began building her audience by documenting her personal journey toward a healthier relationship with food and everyday wellness. Her content includes journaling, skincare, smoothies, coffee, movement, and routines designed to encourage a more mindful lifestyle. She has also discussed moving away from restrictive eating and embracing a more balanced approach to health. Her style blends personal experiences with approachable wellness inspiration, appealing to audiences interested in self-care and holistic living.

Washington, USA

Mariam Shibly is a fashion and lifestyle creator who shares outfit inspiration, capsule wardrobe ideas, business-casual styling, modest fashion, and sustainable style. Through her fashion blog, she publishes styling guides and curated looks designed to help women build versatile wardrobes and find outfits for different occasions. Her content includes seasonal fashion, Pakistani-inspired style, and practical shopping recommendations. Mariam also welcomes collaborations related to sustainable fashion, charity events, and media appearances through her website. Her content is a potential fit for fashion retailers, accessories, modest clothing brands, and lifestyle companies looking to reach audiences interested in polished, wearable outfits.

Nashville, TN, USA

Morgan Smith is a home décor and DIY creator known for transforming her home through budget-friendly decorating, thrifted finds, creative renovations, and practical home projects. Her content combines interior design inspiration with family life, including moments with her young son and everyday life at home. She shares approachable decorating ideas that help viewers create beautiful spaces without spending excessively, often featuring paint colors, vintage pieces, room makeovers, and clever ways to reuse existing items. Her work appeals to homeowners, renters, DIY enthusiasts, and families interested in making their spaces feel personal and inviting. She is particularly well suited to home improvement, décor, furniture, organization, and lifestyle brands.

Detroit, MI, USA

Rachel is a motherhood and family lifestyle creator who shares practical parenting advice, children’s activities, and everyday family life. A former high-risk ultrasound sonographer, she transitioned to full-time motherhood and began creating content after other parents became interested in her approach to raising children. Her content focuses on Montessori-inspired learning, gentle and respectful parenting, pregnancy, breastfeeding, baby and toddler tips, and holistic family living. She emphasizes hands-on learning, real-life skills, and thoughtful choices for her family, offering relatable advice and inspiration to other parents.

Florida, USA

Robyn Huff, online known as Robyn's French Nest, is a home and lifestyle account centered on French farmhouse style, vintage finds, cozy interiors, and family living. Robyn shares inspiration from her Florida home, showcasing collected décor, functional living spaces, decorating ideas, and home projects. Her style blends timeless pieces with a warm, lived-in atmosphere, emphasizing how a home can feel personal and welcoming. In a home tour featured by Shabbyfufu, Robyn discussed her love of decorating, family spaces, and ongoing outdoor improvements.

Tampa, FL, USA

Kristin Glenn is a lifestyle, beauty, fashion, and wellness creator known for sharing product recommendations and clean-living content. Although her handle reflects her Seattle roots, public creator information identifies her current base as Tampa, Florida. Her content focuses on clean beauty, skincare, wellness products, fitness, and everyday lifestyle finds, often emphasizing thoughtful purchasing decisions and honest product reviews. She has partnered with brands across beauty, wellness, and apparel, including IPSY, LifePro, and MeUndies. Her mix of product-focused content and personal lifestyle recommendations makes her a potential fit for brands looking to reach consumers interested in beauty, wellness, and intentional living.

Florida, USA

Clara Macciocchi, known online as Clara And Herself, is a French-born lifestyle and motherhood creator who built her audience through candid conversations about body confidence, self-love, mental health, and realistic body image. She began creating content on TikTok in 2019 and became known for showing the difference between curated social-media images and everyday reality. Her content has since expanded into motherhood, family life, fashion, beauty, wellness, travel, pets, and everyday lifestyle. Clara is married to Bradley Macciocchi and is a mother to two daughters, June and Willow. She is currently based in Florida and often incorporates her family, outdoor lifestyle, and animals into her content. Her platform combines positive, relatable storytelling with visually engaging lifestyle content and sponsored brand integrations.

Salt Lake City, UT, USA

Ciera Hudson is a Utah-based family and lifestyle creator who shares everyday life with her husband and four children. Her content centers on motherhood, family activities, travel, home, food, fashion, and the spontaneous moments of raising a family. Ciera and her husband also create photography and video content for brands, with her work combining polished visuals with relatable family storytelling. She has completed more than 73 brand campaigns through Popular Pays and has collaborated with brands across family, home, food, travel, toys, and lifestyle categories. Her approach is to naturally incorporate products into moments that are already part of her family’s life rather than making the content feel overly staged. She also creates UGC, lifestyle photography, short-form video, and longer-term brand partnership content.

West Palm Beach, FL, USA

Brennan Kai, whose full name is Brennan Coker, is a Florida-based environmentalist and content creator focused on sustainability, food-waste reduction, plant-based eating, minimalism, and low-impact living. She creates educational content around practical ways to reduce waste, make more sustainable choices, and live more intentionally. Her content includes zero-waste recipes, sustainable food ideas, conscious consumerism, eco-friendly swaps, and everyday lifestyle tips. Brennan was selected by TikTok in 2020 as an original member of its educational program and has since worked with more than 100 brands and organizations. She also created the Talking in Spirals podcast with Maria Watkins, covering sustainability, slow living, conscious consumerism, and minimalism. Her work has been featured by outlets including HuffPost, Yahoo News, Flaunt, The Drum, and Atmos.

Montana, USA

Shelby Brunn is a Montana-based lifestyle creator behind Wild Flora Wellness, a platform centered on natural living, motherhood, family, wellness, food, and life outdoors. Her content reflects a slower, more intentional approach to everyday living, with frequent themes including nourishing food, home life, sourdough, natural products, outdoor adventure, parenting, and holistic wellness. She describes herself as an “adventure mama” and focuses on living simply, slowly, and thoughtfully. Her creator business also includes a Substack, family-focused digital resources, and curated product recommendations. Shelby has developed documented relationships with brands across outdoor recreation, footwear, wellness, food, beauty, and family products, including L.L.Bean, Stegmann, Gregory Packs, and Equip Foods. Her Montana lifestyle and emphasis on natural, family-centered living give her a distinct position within the wellness and outdoor creator space.

Pango, Vanuatu

Elayna Carausu is an Australian sailor, musician, author, entrepreneur, and pioneering digital creator best known as one half of Sailing La Vagabonde, the sailing and adventure channel she built with partner Riley Whitelum. Since 2014, she has documented ocean passages, remote destinations, life aboard sailing yachts, and the experience of raising a family at sea. Her content combines marine adventure, family life, travel, ocean conservation, wellness, and off-grid living. Elayna is also the founder of Sea People, a community platform for sailors, and the author of First Mate Lenny, a children’s picture book inspired by life aboard a boat. Her combination of genuine sailing experience, compelling personal storytelling, and entrepreneurial projects makes her a distinctive voice at the intersection of marine lifestyle, adventure travel, and family-oriented content.

Los Angeles, CA, USA

Stasher is a sustainable consumer goods brand known for creating the first patented reusable, self-sealing silicone storage bag designed to replace single-use plastic bags. Founded by , the company focuses on reducing plastic waste through durable, food-grade platinum silicone bags that can be used in the freezer, microwave, dishwasher, and even oven. Stasher products are designed for food storage, travel organization, meal prep, and lifestyle utility, and have become a flagship product in the “zero-waste kitchen” movement. The brand’s Instagram presence emphasizes sustainability education, UGC lifestyle content, kitchen organization inspiration, and eco-conscious consumer behavior, often positioning Stasher as a direct alternative to disposable plastic storage solutions.

United States

Clean Cut is a refill-based household cleaning brand focused on reducing single-use plastic waste through paper-based refill cartons, reusable aluminum bottles, and plant-derived cleaning formulas. Founded by Ryan Lupberger, Cleancult became one of the earliest mainstream cleaning brands to position sustainability and refill culture at the center of its business model. The company offers laundry detergent, dish soap, hand soap, dishwasher tablets, and multi-surface cleaners designed around low-waste home care systems. Cleancult built strong visibility through social-first marketing, sustainability-focused storytelling, and partnerships with retailers including and . Its Instagram strategy combines eco-conscious education, aesthetically driven home content, and creator-friendly wellness positioning aimed at environmentally aware consumers.

Berkeley Heights, NJ, USA

Elisabete Wagner is a sustainability and conscious lifestyle content creator focused on eco-friendly living, wellness, and mindful consumption. Her platform centers around educating and inspiring audiences to adopt more sustainable habits in everyday life, from home routines to product choices and fashion. She emphasizes gradual, realistic lifestyle changes rather than perfection, positioning her content as accessible and practical for mainstream audiences. Elisabete shares tips on reducing waste, simplifying home environments, and making more intentional consumer decisions, often blending wellness and environmental awareness. Her storytelling style is grounded in personal experience, reflecting her own journey toward a more sustainable and health-conscious lifestyle. She operates within the broader “conscious living” creator category, appealing to audiences seeking balance between modern life and environmental responsibility.

Colorado, USA

Alex Haraus is an American content creator, environmental advocate, and storyteller who uses social media to activate audiences around climate and conservation issues. Based in Colorado, he has built a platform that combines outdoor adventure visuals with educational, call‑to‑action content designed to inspire real‑world impact. Over the past several years, Alex’s campaigns have helped drive millions of people to participate in environmental movements — from protecting public lands to regenerative climate policy — earning recognition from outlets like Forbes 30 Under 30, Grist 50, and SXSW. Rather than purely aesthetic lifestyle posts, his work emphasizes empowerment, education, and grassroots mobilization, making him a unique voice in today’s social media landscape.