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About Clean Cut
Clean Cut is a refill-based household cleaning brand focused on reducing single-use plastic waste through paper-based refill cartons, reusable aluminum bottles, and plant-derived cleaning formulas. Founded by Ryan Lupberger, Cleancult became one of the earliest mainstream cleaning brands to position sustainability and refill culture at the center of its business model. The company offers laundry detergent, dish soap, hand soap, dishwasher tablets, and multi-surface cleaners designed around low-waste home care systems. Cleancult built strong visibility through social-first marketing, sustainability-focused storytelling, and partnerships with retailers including and . Its Instagram strategy combines eco-conscious education, aesthetically driven home content, and creator-friendly wellness positioning aimed at environmentally aware consumers.
Past Campaigns
Consumers interested in sustainable home care, refill systems, non-toxic cleaning products, and low-waste lifestyle living.
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