Amanda Marcotte
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About Amanda Marcotte
Amanda McGonigle is the creator and operator behind Cats on a Couch, a rapidly established social media and digital media property built around cat humor, political satire, news commentary and community activism. Launched in 2024, the account began as a humorous response to the “childless cat lady” political conversation and developed into a large cross platform community spanning Instagram, TikTok, Threads, Bluesky, Facebook and Substack. McGonigle uses cats, memes, satire and internet culture to comment on current events while encouraging her audience to participate in real world community and mutual aid efforts. The platform has expanded beyond social posts into merchandise, digital downloads, a newsletter and community fundraising. McGonigle is based in Maine and has become a recognizable example of how a single creator can turn a highly specific cultural joke into a multi platform media property. Her strength is community building, distinctive voice and highly shareable content
Past Campaigns
A distinctive creator-led media property combining humor, cats, satire, community engagement and highly shareable cultural commentary. Cats on a Couch — Amanda's primary creator-owned media property spanning Instagram, TikTok, Threads, Facebook, Bluesky and Substack. Substack — Cats on a Couch publishes a dedicated newsletter through Substack, extending the property beyond social media into owned editorial content. Meta / Instagram — Instagram is the primary platform on which Cats on a Couch developed its large audience and recognizable visual identity. TikTok — The Cats on a Couch brand maintains a TikTok presence as part of its multi platform strategy. Bluesky — The property maintains an active Bluesky presence, demonstrating its expansion beyond the largest commercial social platforms. Planned Parenthood — Cats on a Couch currently promotes support for Planned Parenthood through its Linktree and community resources. American Civil Liberties Union — The ACLU of Maine represents McGonigle in her 2026 federal lawsuit concerning access to official vice presidential events. Local Maine Community Organizations — Cats on a Couch has developed a Maine support hub and promotes mutual aid and community resources, extending the platform into offline community activity.
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