Eriana McDuffie (Ezee) x Natalie Odell
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About Eriana McDuffie (Ezee) x Natalie Odell
Ezee x Natalie is a creator duo and digital entertainment brand built around Ezee and Natalie, best known for comedic, relationship, and livestream content. The pair originally became friends and collaborators before becoming romantic partners and documenting their relationship publicly. Their content spans comedy, challenges, relationship videos, livestreams, gaming/streaming culture, and highly interactive community content across TikTok, Instagram, YouTube, and Twitch. Their joint platform has developed into a substantial entertainment business, with the couple also hosting the Just Between Us podcast. Ezee x Natalie has worked with major consumer and entertainment brands, including Walmart and Prime Video, and was nominated for TikTok's 2025 LIVE Creator of the Year award. Their strength is highly interactive, personality-driven entertainment designed for short-form video and livestream audiences.
Past Campaigns
Best for entertainment, streaming, gaming, food & beverage, retail, technology, youth culture, and consumer campaigns, especially comedic short-form video, livestream integrations, challenges, relationship content, and interactive community activations. Walmart – Partnered with Walmart on the #IsItMondayYet campaign, creating entertaining TikTok content around Walmart+ and Black Friday promotions while using their comedic couple dynamic. Prime Video – Participated in Prime Video's influencer marketing activity, creating social content designed to promote the streaming platform and its entertainment programming. TikTok – Ezee and Natalie have built a significant presence within TikTok's creator ecosystem and were featured at the 2025 TikTok Awards, demonstrating their prominence as entertainment and LIVE creators. The Zeus Network – Created, wrote, acted in, filmed, edited, and produced The Scholarship, a scripted web series that became one of the network's popular series. Piaget – Ezee and Natalie attended a Piaget and Grazia USA event in Beverly Hills as invited digital creators, connecting their entertainment profile with the luxury jewelry brand. Jersey Mike's – Ezee and Natalie were publicly spotted together at Jersey Mike's in 2025, although I could not verify this as a formal paid campaign, so I would classify it as an appearance/brand association rather than a confirmed partnership. Just Between Us – Created and host the Just Between Us podcast, extending their joint entertainment brand into long-form relationship and conversational content. Mastering the Art of Social Media – Ezee and Natalie created and released an e-book focused on social-media strategy, demonstrating their expertise in building an online audience and turning their creator experience into an educational product
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Like Eriana McDuffie (Ezee) x Natalie Odell? See similar creators in Comedy: Elise Osafo, Cody Candelario, and Christine Schiefer.
