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About Siera Bearchell

Siera Bearchell is a Canadian content creator, former beauty pageant titleholder, law graduate, and mother of two known for motherhood, family lifestyle, fashion, travel, beauty, and confidence-focused content. She became Miss Teen Canada-World in 2009 and later won Miss Universe Canada 2016, representing Canada at Miss Universe and placing in the Top 9. After graduating from law school and becoming a mother, she transitioned into full-time content creation, sharing her pregnancy and motherhood journey online. Her content has expanded into family travel, Disney, fashion, wellness, everyday lifestyle, and social media education. She has worked with major brands including Sephora, Porsche, Volkswagen, Samsung, Tim Hortons, and Dove. She also teaches social media strategy through the Siera Bearchell Academy and creates educational content for aspiring influencers and businesses.

Past Campaigns

Particularly strong for family, motherhood, lifestyle, beauty, fashion, travel, wellness, and confidence-focused campaigns that benefit from an established public profile and relatable personal storytelling. Sephora โ€“ Has worked with Sephora through paid creator partnerships. Porsche โ€“ Has participated in a paid brand partnership with Porsche. Volkswagen โ€“ Has worked with Volkswagen through creator partnership content. Samsung โ€“ Has worked with Samsung through paid brand partnerships. Tim Hortons โ€“ Has partnered with the Canadian coffee and restaurant brand. Dove โ€“ Featured in Dove's Body Confident Sport campaign, connected with Nike's sports-confidence initiative. Nike โ€“ Participated in Dove and Nike's Body Confident Sport campaign. Pottery Barn Kids โ€“ Has created content featuring Pottery Barn Kids products.