Alexis McMullin
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About Alexis McMullin
Alexis McMullin is a Chicago-based digital creator and visual storyteller known for motherhood, personal style, interiors, photography and lifestyle content. Her Instagram documents life as a mother of two through an intentionally curated visual journal, combining family moments with fashion, home design, travel and everyday lifestyle inspiration. McMullin describes herself as a former/“semi-retired” Instagram content creator who now identifies as a stay-at-home mom, while continuing to share the things she loves through Instagram and her Substack. Her distinctive aesthetic—particularly her photography, nostalgic visual style, interiors and personal fashion—has made her a recognizable voice within the Chicago lifestyle and motherhood creator space. Her work also has a documented history in professional brand campaigns spanning fashion, parenting, footwear, children's products and family wellness.
Past Campaigns
Levi's — McMullin participated in Levi's Black Friday creator campaign, producing Instagram content featuring Levi's 501 Skinny jeans with the campaign hashtag #LiveInLevis. The campaign is documented in both an Activate case study and an impact.com case study. Birkenstock — In August 2026, McMullin created sponsored Instagram content for Birkenstock featuring its clogs and describing them as her go-to shoe. SmartyPants Vitamins — McMullin posted a documented #SmartyPantsPartner collaboration in January 2025, featuring the brand's children's gummy vitamins and discussing her family's experience with the product. Zazzle — In August 2024, McMullin created sponsored content featuring Zazzle's personalized products, specifically in the context of a customized school gift for her daughter Penny's teacher. Owlet — McMullin has a documented editorial/content relationship with Owlet, including contributing first-person articles about motherhood and her C-section experience and appearing in Owlet's Mother's Day content. Emme Parsons — McMullin has been featured by the footwear brand, with Emme Parsons identifying its Chelsea Block Heel as “as seen on” @alexismaymcmullin. Parker Baby Co. — Parker Baby Co. has specifically highlighted McMullin as a favorite Instagram mother, citing her style, home interiors, family content and nursery inspiration. Redhead Makeup / How to Be a Redhead — McMullin was featured by the publication as one of its notable redheaded Instagram creators, highlighting her colorful photography, travel imagery, fashion and distinctive red-haired aesthetic.
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Like Alexis McMullin? See similar creators in Home and Restoration: Jessica Russell, Becki Owens, and Raftyn Rignell.
