DIY and Home Decor

New York, NY, USA

Mary Orton is a fashion, lifestyle, and entrepreneurship creator best known for MEMORANDUM, her style blog focused on polished workwear, classic fashion, beauty, and everyday lifestyle inspiration. A former investment banker, she built a digital media business around helping professional women dress confidently and navigate personal style. Her content includes outfit ideas, fashion shopping guides, beauty recommendations, home décor, entertaining, and family life. Mary has also co-founded businesses, including Trove, a fashion-focused shopping app, and Owning the Interview, an online interview-preparation platform. Through her blog and social media, she combines professional experience, curated product recommendations, and an elegant, practical aesthetic. Her audience and content make her relevant to fashion, beauty, career development, home, and lifestyle brands.

Destin, FL 32541, USA

Keegan Postulka is the owner and professional organizer behind Neat Freak Professional Organizing, a Florida Panhandle-based home and lifestyle organization business. She founded Neat Freak in Dallas, Texas, in 2012 after beginning to organize homes while working as a nanny. Her career later took her through modeling in New York City, working as a personal assistant to an interior designer, teaching English in Thailand, and teaching science at Fort Walton Beach High School before she transitioned into organizing full time in 2019. Today, Keegan and her team provide home and office organization, decluttering, moving preparation, home staging, holiday decorating, closet design, and virtual organizing services. Her social content focuses on satisfying organization transformations, decluttering, cleaning, storage solutions, and practical home-organization tips.

Pinedale, WY 82941, USA

Ashlee Keene is the creator behind The Sassy Barn, a food, DIY, home, and lifestyle brand built around approachable recipes, creative projects, home renovations, and everyday life. She originally worked as a mental health social worker before turning her creativity into an online business. Ashlee has renovated multiple farmhouses, operates a handmade shop, and creates DIY tutorials designed to make home projects feel achievable. Her content also includes fashion, beauty, coffee, seasonal decorating, and family life. The Sassy Barn has developed into a broader media and commerce brand through her blog, social platforms, shop, and brand partnerships. She has worked with companies across food, home improvement, fashion, footwear, and lifestyle.

Texas, USA

Cindy is a home, food, fashion, and lifestyle creator behind The Vintage Road. Her content centers on vintage and antique shopping, collected home décor, weekly recipes, plants, entertaining, and approachable everyday style. She has built a recognizable aesthetic around mixing vintage finds with traditional and colorful home décor, frequently sharing antique plates, tableware, seasonal decorating, and collected spaces. Her content also extends into food and grocery partnerships, fashion, beauty, and lifestyle products. Public creator databases identify her as a U.S.-based creator, while her online content shows a strong focus on vintage-inspired home styling and everyday lifestyle. She has worked with brands across food, beauty, home décor, and consumer products.

Centerville, UT, USA

Brooke Nicole Larsen is a Utah-based DIY, home décor, fashion, and lifestyle creator behind Start at Home Decor. She began the platform as a stay-at-home mom sharing affordable ways to decorate and furnish her home and has grown it into a broader content business focused on DIY projects, decorating, furniture, entertaining, seasonal décor, and family life. Brooke describes herself as a self-taught DIY and home décor expert and regularly shares step-by-step tutorials designed to make home projects approachable and budget-friendly. Her content also includes fashion, shopping finds, recipes, gardening, and parenting. She and her husband built a custom modern cottage, completing much of the finish work themselves, which has become a major part of her home content.

Cincinnati, OH, USA

Dayna Childress is an Ohio-based motherhood and family creator known for documenting life as a mom of six, including quadruplets. She shares the realities, humor, challenges, and memorable moments of raising multiples alongside her husband and family. Her content spans motherhood, family adventures, home DIY, homeschooling, food, fashion, shopping, and everyday family life. Dayna has built a large multi-platform presence across Instagram, TikTok, YouTube, and her creator storefronts, while maintaining a relatable and candid approach to parenting. Her story also includes infertility and pregnancy loss, which has helped her connect with other mothers and families navigating similar experiences. She works with brands across parenting, children's products, home, food, wellness, apparel, and family entertainment.

DeBary, FL 32713, USA

Liz Rishel is the creator behind Within the Grove, a home, DIY, and lifestyle brand focused on making home improvement approachable and fun. A former kindergarten and first-grade teacher, Liz transitioned into full-time content creation and uses her teaching background to explain DIY projects in a simple, easy-to-follow way. Her content covers interior and exterior renovations, painting, home organization, gardening, decorating, and everyday home projects. She has built a strong presence across Instagram, her website, and other social platforms, with an audience interested in home improvement and design. Liz has also worked with major home and lifestyle brands on sponsored projects, creating tutorials and before-and-after transformations that demonstrate products in real homes. Her work combines practical education, approachable design, and polished visual storytelling.

Fortville, IN, USA

Elyse Dean is a family, motherhood, lifestyle, and creative content creator known for sharing her life as a mother alongside home, fashion, photography, art, and everyday lifestyle content. She is based in Indianapolis and has built a strong visual identity around warm, minimal, thoughtfully styled family photography. Elyse is also an artist and has collaborated with brands on creative projects, including a limited-edition art print with Briar Baby. Her content frequently features her children, home, motherhood, children's products, and personal writing, including poetry. She has also partnered with home and furniture brands such as Sixpenny and Sundays Furniture, incorporating their products naturally into her home and family content.

North Carolina, USA

Jessica Sigmon is the creator behind Itty Bitty Farmhouse, a North Carolina-based home and lifestyle brand focused on cozy farmhouse interiors, vintage décor, DIY projects and approachable home styling. Her interest in vintage design began with childhood flea-market trips and developed into a professional content and blogging career after she began sharing her furniture projects and home styling on Instagram in 2018. Sigmon is particularly known for combining farmhouse and cottage aesthetics with budget-friendly DIYs, flea-market finds and hands-on renovations. She has contributed to American Farmhouse Style, served as the publication's 2023 Brand Ambassador, and has been featured in Farmhouse Chic Design, Better Homes & Gardens and on WCNC's Charlotte Today. She also offers home décor e-design, brand collaborations, social-media coaching and content creation.

Lambertville, MI, USA

Our Family Nest is the long-running family lifestyle brand of Candi and Ken Grzegorczyk, a Michigan-based married couple who began documenting their family life on YouTube in 2011. What started as a family vlog featuring their four children has evolved into content centered on empty-nest life, marriage, dogs, travel, shopping, cooking, health and wellness, and navigating midlife. Candi has also expanded the brand onto Instagram, TikTok, Facebook, and Substack, where she shares daily life, favorite finds, books, and her experience as a longtime content creator. After more than a decade of family-focused YouTube content, the couple are now documenting their transition into a new chapter with their children grown and their household centered around the two of them and their dogs. Candi also offers creator mentorship and shares insights from her experience working with brands.

Minster, OH 45865, USA

Anna Liesemeyer is the creative behind In Honor of Design, a lifestyle and design platform she began in 2010 as an outlet for her graphic design work. Her content has grown to encompass home design, renovations, family life, fashion, travel, food, photography, and creative entrepreneurship. Anna holds a BFA in Art Studio with a specialization in graphic design and has worked professionally in brand identity, art direction, product development, photography, styling, packaging, and web design. She also founded The Brand Market, a workshop and educational platform for creative entrepreneurs. Today, Anna and her husband Gabe document their family life and historic-home renovation projects while sharing design inspiration and practical home ideas. Their current work includes renovating their 1860s home and running Maris Home, their home-focused business.

San Clemente, CA, USA

Becki Owens is a Southern California-based interior designer, lifestyle creator and entrepreneur known for her clean, warm and livable approach to residential design. Raised around home renovation and her father’s paint business, Owens developed an interest in design early and later built her professional career through residential projects, remodels and custom builds. She began sharing her work on Instagram in 2014, where her design portfolio helped establish her as a prominent voice in the interiors space. Her projects have appeared in Architectural Digest, Luxe Magazine, The Wall Street Journal and Good Housekeeping. Beyond client work, Owens has developed multiple licensed and signature collections spanning rugs, furniture, lighting, flooring and home fragrance. Her ability to turn a recognizable design aesthetic into consumer products and retail collections distinguishes her as both a designer and a commercially established home-design personality.

Los Angeles, CA, USA

Ashley Tisdale French is an American actress, singer, entrepreneur, producer, and wellness personality best known for playing Sharpay Evans in Disney Channel’s High School Musical franchise and Maddie Fitzpatrick in The Suite Life of Zack & Cody. She has also voiced Candace Flynn in Phineas and Ferb, released multiple studio albums, and produced television and digital projects through her production company, Blondie Girl Productions. In recent years, Tisdale French has expanded her professional identity into wellness and lifestyle through Frenshe, which began as a digital wellness platform and developed into Being Frenshe, a personal-care and wellness brand founded by her. In 2026, Being Frenshe expanded from its long-running Target relationship into Ulta Beauty. Her current content combines beauty, wellness, home, motherhood, fashion, entertainment, and entrepreneurship.

Phoenix, AZ, USA

Melani Heldt, known online as Boogesmom, is an Arizona-based mother, wife and lifestyle creator whose content combines family life, home design, vintage finds, food, nostalgia and cinematic visual storytelling. Her signature approach is built around creating a distinctive home environment and documenting the everyday moments of raising her family with an emphasis on creativity and wonder. Melani has developed a particularly recognizable niche around vintage-inspired interiors, including her highly distinctive retro kitchen and antique furnishings, while continuing to share family activities, shopping finds and home projects. Her content has also attracted attention from major brands and media outlets, demonstrating that her appeal extends beyond traditional motherhood content. Her visual style and ability to turn ordinary family experiences into engaging stories make her particularly relevant to home, family, lifestyle, retail and consumer brands.

United States

Raftyn Rignell is the creator behind Rignell Ranch, a home design, DIY and lifestyle platform built around renovating her family’s 1880s farmhouse and, more recently, a lake cabin. Working alongside her husband Derek, a professional painter, Raftyn documents renovations, decorating, thrift finds, DIY projects, home maintenance and the everyday humor that comes with taking on old properties. Her content combines practical instruction with personality, making complicated home projects approachable and entertaining. Rignell Ranch has developed into a substantial professional creator platform, with Raftyn producing branded content and editorial projects for major home and lifestyle companies. Her work has included Home Depot projects, Benjamin Moore collaborations, Electrolux and Finnleo, among others. Her website also functions as an editorial extension of Instagram, with detailed project tutorials and before-and-after renovation content.

Arizona, USA

Paige Christensen is an Arizona-based motherhood, home and fashion creator who has been building her digital presence for more than a decade. A mother of four, Paige combines family life with relaxed fashion, home décor, photography, lifestyle and everyday family content. She and her husband, photographer Ben Christensen, have also worked together creatively, giving her content a strong visual and editorial quality. Paige grew up in Arizona and has lived in California and Utah, but Arizona has consistently remained home. Her content has developed from early motherhood and family blogging into a broader lifestyle platform encompassing fashion, home, design, family and personal style. Recent work with FRĒDA SALVADOR highlights her continued relevance to fashion and lifestyle brands.

Samantha Demarkles is a Missouri-based writer, creator, mother and entrepreneur whose @samanthainperson platform focuses on family life, simple recipes, country living and the beauty of everyday moments. Originally from outside Boston, Samantha moved to Missouri and developed her digital presence through personal writing, photography, recipes and reflections on motherhood. She is a mother of three sons and has built a particularly strong voice around slowing down, food, family and intentional living. Her work has expanded beyond Instagram into The River House on Substack and podcast appearances, where she discusses motherhood, creativity, relationships and personal growth. Samantha is also a co-owner of Box Hill Grocer, adding a real food-business component to her creator identity. Her strength is storytelling and authenticity rather than trend-driven content, giving her particular relevance to food, home, wellness, family and lifestyle brands.

Des Moines, IA, USA

Niña Williams is an Iowa based lifestyle and home creator best known for sharing her home, family life, decorating projects, shopping finds and everyday moments through Nina Williams Blog. A mother of four, she has built her platform around making a house feel like home, with content spanning interior decorating, DIY, fashion, family, seasonal entertaining, recipes and practical household products. Her aesthetic leans toward classic, timeless coastal and farmhouse-inspired design while remaining accessible and family focused. Niña has developed a substantial professional creator business through long-term content partnerships and retail campaigns, including work with major home, fashion and shopping brands. Her blog remains an important part of her platform, providing deeper editorial content alongside her social channels. She has also been recognized as a Better Homes & Gardens Stylemaker and has participated in industry campaigns including Atlanta Market.

New York, NY, USA

Melinda Griswold is a New York City-based lifestyle, family and home creator who has built her audience around relatable relationships, motherhood and creating a beautiful everyday life. Alongside her husband, Alex Griswold, she first became known for humorous couple content before expanding her personal platform into home, pregnancy, parenting and lifestyle storytelling. Her TikTok following has grown to more than 270,000, while her Instagram has developed into a more curated visual extension of her life and family. Her content increasingly centers on her home, her husband and their son Wells, while maintaining the warm, relatable tone that originally attracted her audience. She has also developed meaningful commercial relationships with lifestyle and home brands, including a documented Namesake Home nursery campaign. Her audience is predominantly female, with strong U.S. reach and an above-average engagement profile.

Seattle, WA, USA

Sarah Wagner is the creator behind Dreaming of Homemaking, a long-running home, family and DIY platform built around making everyday life more beautiful, functional and personal. A wife, mother of four and experienced DIYer, Sarah shares home renovations, decorating projects, recipes, entertaining, seasonal ideas, family life and practical projects from her home and property in Washington. Her content has developed well beyond traditional farmhouse decorating, with an emphasis on realistic homemaking, small-space solutions, outdoor living and creating a home that works for a busy family. Her work has been featured by home and design publications and she has developed documented relationships with home and lifestyle brands. Her blog continues to serve as an important extension of her social content.

Utah, USA

Lindsey Pinegar is a longtime lifestyle, family and travel creator whose digital presence grew from her blog, Our Happiness Tour, and a strong background in family photography and storytelling. She has documented life with her family, including raising three daughters, travel and experiences living abroad. Her account was highlighted by lifestyle publisher Carly Riordan for its distinctive family perspective and the experience of watching the Pinegar family live in London. Lindsey has also been featured by KSL's Studio 5 for her creative family projects, including a Thanksgiving gratitude banner and children's DIY projects. Her influencer profile remains focused on home, lifestyle and travel, with approximately 18,000 Instagram followers and reported engagement above 4%.

San Clemente, CA, USA

Mary Lauren Gunn is a longtime lifestyle, family, home and travel creator whose digital brand, Headed Somewhere, grew from her passion for photography, DIY projects, motherhood and creating memorable experiences with her family. Based in Southern California, she has built an Instagram community of approximately 500,000 followers, making her a significant macro creator in the family and home category. Etsy featured Mary Lauren as a South Carolina-based lifestyle blogger and mother of three, highlighting her family-oriented creativity and DIY approach. Over time, her content has evolved toward home design, fashion, family life, entertaining and travel. Her commercial portfolio includes documented collaborations with The Company Store and Sherwin-Williams, demonstrating that her audience has meaningful value for home and lifestyle brands.

United States

Christina J. Warren is a lifestyle, design, motherhood, and personal-development creator focused on helping ambitious women create a more intentional and abundant life. Through her Aesthetic to Abundant platform, Christina combines home design, homemaking, wellness, personal growth, Human Design, and motherhood with an aspirational but approachable perspective. A mother of four and former U.S. Navy veteran, she draws on her diverse life experiences to encourage women to slow down, reconnect with themselves, and create homes and routines that support the life they want. Her content frequently explores interiors, antiques, fashion, family, self-care, mindset, and everyday rituals. Christina has also developed educational products around Instagram and online business, giving her audience both lifestyle inspiration and practical entrepreneurial guidance. Her strongest appeal is to ambitious women and mothers seeking elevated, intentional living.

New York, NY, USA

Christina Cobb is a home, lifestyle, family, and interior styling creator known for her warm, sophisticated approach to everyday living and entertaining. Through Each Day Is a Celebration, Christina shares beautiful home décor, seasonal decorating, entertaining ideas, family traditions, shopping finds, and practical inspiration for creating a welcoming home. Her content has a strong emphasis on classic and transitional interiors, holiday decorating, tablescapes, organization, and thoughtful details that make everyday spaces feel special. Christina has developed an engaged audience through Instagram and LTK, where she regularly shares shoppable home and lifestyle recommendations. Her content and partnerships span home décor, furnishings, textiles, kitchen products, seasonal entertaining, and lifestyle brands. She is particularly appealing to women, homeowners, families, and consumers seeking elevated but approachable ideas for decorating and enjoying their homes.