Mary Lauren
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About Mary Lauren
Mary Lauren Gunn is a longtime lifestyle, family, home and travel creator whose digital brand, Headed Somewhere, grew from her passion for photography, DIY projects, motherhood and creating memorable experiences with her family. Based in Southern California, she has built an Instagram community of approximately 500,000 followers, making her a significant macro creator in the family and home category. Etsy featured Mary Lauren as a South Carolina-based lifestyle blogger and mother of three, highlighting her family-oriented creativity and DIY approach. Over time, her content has evolved toward home design, fashion, family life, entertaining and travel. Her commercial portfolio includes documented collaborations with The Company Store and Sherwin-Williams, demonstrating that her audience has meaningful value for home and lifestyle brands.
Past Campaigns
Best for home design, interiors, family, fashion, travel, DIY, entertaining, children's products and lifestyle brands targeting affluent women and families. The Company Store — documented sponsored content Sherwin-Williams — documented sponsored content Heather Taylor Home — featured collection collaboration with The Company Store Etsy — Etsy Edit creator/tastemaker Tubby Todd — documented family/baby product relationship Fairmont Hotels & Resorts — Seeker Project campaign ambassador Accor — Seeker Project / loyalty campaign Art to the Extreme — featured in Etsy family gift content
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