DIY and Home Decor

United States

Raftyn Rignell is the creator behind Rignell Ranch, a home design, DIY and lifestyle platform built around renovating her family’s 1880s farmhouse and, more recently, a lake cabin. Working alongside her husband Derek, a professional painter, Raftyn documents renovations, decorating, thrift finds, DIY projects, home maintenance and the everyday humor that comes with taking on old properties. Her content combines practical instruction with personality, making complicated home projects approachable and entertaining. Rignell Ranch has developed into a substantial professional creator platform, with Raftyn producing branded content and editorial projects for major home and lifestyle companies. Her work has included Home Depot projects, Benjamin Moore collaborations, Electrolux and Finnleo, among others. Her website also functions as an editorial extension of Instagram, with detailed project tutorials and before-and-after renovation content.

Arizona, USA

Paige Christensen is an Arizona-based motherhood, home and fashion creator who has been building her digital presence for more than a decade. A mother of four, Paige combines family life with relaxed fashion, home décor, photography, lifestyle and everyday family content. She and her husband, photographer Ben Christensen, have also worked together creatively, giving her content a strong visual and editorial quality. Paige grew up in Arizona and has lived in California and Utah, but Arizona has consistently remained home. Her content has developed from early motherhood and family blogging into a broader lifestyle platform encompassing fashion, home, design, family and personal style. Recent work with FRĒDA SALVADOR highlights her continued relevance to fashion and lifestyle brands.

Phoenix, AZ, USA

Melani Heldt, known online as Boogesmom, is an Arizona-based mother, wife and lifestyle creator whose content combines family life, home design, vintage finds, food, nostalgia and cinematic visual storytelling. Her signature approach is built around creating a distinctive home environment and documenting the everyday moments of raising her family with an emphasis on creativity and wonder. Melani has developed a particularly recognizable niche around vintage-inspired interiors, including her highly distinctive retro kitchen and antique furnishings, while continuing to share family activities, shopping finds and home projects. Her content has also attracted attention from major brands and media outlets, demonstrating that her appeal extends beyond traditional motherhood content. Her visual style and ability to turn ordinary family experiences into engaging stories make her particularly relevant to home, family, lifestyle, retail and consumer brands.

Samantha Demarkles is a Missouri-based writer, creator, mother and entrepreneur whose @samanthainperson platform focuses on family life, simple recipes, country living and the beauty of everyday moments. Originally from outside Boston, Samantha moved to Missouri and developed her digital presence through personal writing, photography, recipes and reflections on motherhood. She is a mother of three sons and has built a particularly strong voice around slowing down, food, family and intentional living. Her work has expanded beyond Instagram into The River House on Substack and podcast appearances, where she discusses motherhood, creativity, relationships and personal growth. Samantha is also a co-owner of Box Hill Grocer, adding a real food-business component to her creator identity. Her strength is storytelling and authenticity rather than trend-driven content, giving her particular relevance to food, home, wellness, family and lifestyle brands.

Des Moines, IA, USA

Niña Williams is an Iowa based lifestyle and home creator best known for sharing her home, family life, decorating projects, shopping finds and everyday moments through Nina Williams Blog. A mother of four, she has built her platform around making a house feel like home, with content spanning interior decorating, DIY, fashion, family, seasonal entertaining, recipes and practical household products. Her aesthetic leans toward classic, timeless coastal and farmhouse-inspired design while remaining accessible and family focused. Niña has developed a substantial professional creator business through long-term content partnerships and retail campaigns, including work with major home, fashion and shopping brands. Her blog remains an important part of her platform, providing deeper editorial content alongside her social channels. She has also been recognized as a Better Homes & Gardens Stylemaker and has participated in industry campaigns including Atlanta Market.

New York, NY, USA

Melinda Griswold is a New York City-based lifestyle, family and home creator who has built her audience around relatable relationships, motherhood and creating a beautiful everyday life. Alongside her husband, Alex Griswold, she first became known for humorous couple content before expanding her personal platform into home, pregnancy, parenting and lifestyle storytelling. Her TikTok following has grown to more than 270,000, while her Instagram has developed into a more curated visual extension of her life and family. Her content increasingly centers on her home, her husband and their son Wells, while maintaining the warm, relatable tone that originally attracted her audience. She has also developed meaningful commercial relationships with lifestyle and home brands, including a documented Namesake Home nursery campaign. Her audience is predominantly female, with strong U.S. reach and an above-average engagement profile.

Seattle, WA, USA

Sarah Wagner is the creator behind Dreaming of Homemaking, a long-running home, family and DIY platform built around making everyday life more beautiful, functional and personal. A wife, mother of four and experienced DIYer, Sarah shares home renovations, decorating projects, recipes, entertaining, seasonal ideas, family life and practical projects from her home and property in Washington. Her content has developed well beyond traditional farmhouse decorating, with an emphasis on realistic homemaking, small-space solutions, outdoor living and creating a home that works for a busy family. Her work has been featured by home and design publications and she has developed documented relationships with home and lifestyle brands. Her blog continues to serve as an important extension of her social content.

Utah, USA

Lindsey Pinegar is a longtime lifestyle, family and travel creator whose digital presence grew from her blog, Our Happiness Tour, and a strong background in family photography and storytelling. She has documented life with her family, including raising three daughters, travel and experiences living abroad. Her account was highlighted by lifestyle publisher Carly Riordan for its distinctive family perspective and the experience of watching the Pinegar family live in London. Lindsey has also been featured by KSL's Studio 5 for her creative family projects, including a Thanksgiving gratitude banner and children's DIY projects. Her influencer profile remains focused on home, lifestyle and travel, with approximately 18,000 Instagram followers and reported engagement above 4%.

San Clemente, CA, USA

Mary Lauren Gunn is a longtime lifestyle, family, home and travel creator whose digital brand, Headed Somewhere, grew from her passion for photography, DIY projects, motherhood and creating memorable experiences with her family. Based in Southern California, she has built an Instagram community of approximately 500,000 followers, making her a significant macro creator in the family and home category. Etsy featured Mary Lauren as a South Carolina-based lifestyle blogger and mother of three, highlighting her family-oriented creativity and DIY approach. Over time, her content has evolved toward home design, fashion, family life, entertaining and travel. Her commercial portfolio includes documented collaborations with The Company Store and Sherwin-Williams, demonstrating that her audience has meaningful value for home and lifestyle brands.

United States

Christina J. Warren is a lifestyle, design, motherhood, and personal-development creator focused on helping ambitious women create a more intentional and abundant life. Through her Aesthetic to Abundant platform, Christina combines home design, homemaking, wellness, personal growth, Human Design, and motherhood with an aspirational but approachable perspective. A mother of four and former U.S. Navy veteran, she draws on her diverse life experiences to encourage women to slow down, reconnect with themselves, and create homes and routines that support the life they want. Her content frequently explores interiors, antiques, fashion, family, self-care, mindset, and everyday rituals. Christina has also developed educational products around Instagram and online business, giving her audience both lifestyle inspiration and practical entrepreneurial guidance. Her strongest appeal is to ambitious women and mothers seeking elevated, intentional living.

New York, NY, USA

Christina Cobb is a home, lifestyle, family, and interior styling creator known for her warm, sophisticated approach to everyday living and entertaining. Through Each Day Is a Celebration, Christina shares beautiful home décor, seasonal decorating, entertaining ideas, family traditions, shopping finds, and practical inspiration for creating a welcoming home. Her content has a strong emphasis on classic and transitional interiors, holiday decorating, tablescapes, organization, and thoughtful details that make everyday spaces feel special. Christina has developed an engaged audience through Instagram and LTK, where she regularly shares shoppable home and lifestyle recommendations. Her content and partnerships span home décor, furnishings, textiles, kitchen products, seasonal entertaining, and lifestyle brands. She is particularly appealing to women, homeowners, families, and consumers seeking elevated but approachable ideas for decorating and enjoying their homes.

Jenn Shell is a lifestyle, fashion, beauty, home, and shopping creator behind Jenn Shell Vlogs. Her content focuses on discovering and sharing approachable products, outfits, beauty finds, home décor, seasonal inspiration, and everyday lifestyle ideas. She has built her platform around helping followers shop smarter, with a strong emphasis on Amazon finds and shoppable recommendations across Instagram, TikTok, and LTK. Her content includes fashion styling, beauty tutorials, home products, travel, holiday inspiration, and affordable everyday finds. Jenn's highly commercial, product-focused content makes her particularly valuable to consumer brands looking for creators who can demonstrate products naturally while driving discovery and purchase intent. Her audience is primarily interested in accessible fashion, beauty, home décor, shopping, and lifestyle inspiration, making her a strong fit for retail, ecommerce, beauty, home, and consumer-product campaigns.

Oregon, USA

Janna Allbritton is an Oregon-based interior designer, home creator, and founder of Yellow Prairie Interiors, where she shares her passion for modern farmhouse design, renovation, decorating, DIY projects, and country living. Growing up on an apple farm in Oregon shaped her appreciation for rustic, weathered, vintage, and reclaimed pieces, which she combines with clean, contemporary design. Janna and her husband renovated an 1890 farmhouse on six acres, documenting the transformation and creating an inspiring platform for homeowners and design enthusiasts. Her approachable style focuses on creating warm, comfortable and beautiful homes without sacrificing practicality. Janna has collaborated with leading home and flooring brands and has been featured by design publications and media. Her content strongly appeals to homeowners, DIY enthusiasts, decorators, renovators, and modern farmhouse lovers.

United States

Candace Gutierrez is a lifestyle, family, home, fashion, and motherhood creator behind Making Me Too, a platform built around finding connection in the everyday realities of being a woman, wife, and mother. A mother of three, Candace began sharing her experiences as a young mother after recognizing how often women feel isolated by the challenges of motherhood and everyday life. Her content combines honest personal stories with approachable fashion, home inspiration, recipes, family activities, DIY projects, and faith. Through her relatable voice and willingness to share both the beautiful and messy moments of family life, she creates the feeling of a conversation between friends. Her audience particularly connects with authentic motherhood, family, home, lifestyle, and shopping content that feels practical, warm, humorous, and genuine.

Pittsburgh, PA, USA

Laura Gummerman is a lifestyle, DIY, home design, fashion, and family creator best known for her colorful, approachable style and long-running work with A Beautiful Mess. A Pittsburgh native, Laura began blogging while renovating her first home and turned her passion for design and DIY into a successful creative career. She has spent more than a decade as a staff writer and creator for A Beautiful Mess while also developing her own Gummer Gal platform. Her content blends home renovation, crafts, interior design, fashion, beauty, parenting, travel, and everyday family life with her husband, musician Todd Gummerman, and their daughters. Laura's playful aesthetic and practical tutorials make her particularly appealing to women, homeowners, DIY enthusiasts, design lovers, and families looking for creative, colorful and achievable inspiration.

Salt Lake City, UT, USA

Chloee Huseman known as RetailCheapskate on Instagram is a popular fashion and lifestyle creator specializing in affordable style, budget-friendly finds and everyday outfit inspiration. With a community of hundreds of thousands of followers who trust her “look for less” approach to style, Chloee highlights how to look chic without overspending by curating the best deals from big retailers and linking them directly for easy shopping. Her content features closet staples, seasonal outfits and “lookalike” styles that rival higher priced pieces making her a go to source for fashion lovers who want quality and value. Through her shoppable links and collections on LTK, she regularly shares favorite pieces from Walmart, Amazon, Target and other accessible brands showing that great style doesn’t require a big budget. Chloee’s relatable voice and savvy shopping tips resonate with followers who appreciate practical fashion content that’s both stylish and walletconscious.

Salt Lake City, UT, USA

Jenn Hallak is a Utah-based fashion, home, travel and motherhood creator who has built her brand around the realities—and fun—of raising a large family. A mother of four, Jenn shares fashion, mommy-and-me styling, home décor, DIY projects, travel, family activities and everyday lifestyle content across Instagram, TikTok and her website. Her approach is highly relatable and practical: she openly describes herself as someone who loves shopping but hates clutter, while encouraging moms to make time for themselves and get dressed even when they have nowhere to go. Jenn has developed particularly strong expertise in family travel, having traveled extensively with her children, and her content includes packing, travel gear and destination recommendations. Her home content has also attracted major retail partnerships, including extensive work with Pottery Barn Kids. Her combination of fashion, family, home and travel gives brands multiple ways to integrate products naturally into everyday family storytelling.

United States

Tara Panasiuk is the creator behind The Magnolia Mercantile, a lifestyle platform built around seasonal DIY projects, easy recipes, entertaining, home décor, shopping finds and family-friendly ideas. Her content is particularly strong at turning inexpensive, accessible products into creative projects that look polished and highly shareable. Tara's DIY work has been featured by outlets including Livingetc and The Kitchn, including viral projects using products from Dollar Tree, Amazon and Walmart. Her content also covers hosting, holiday entertaining, food boards, recipes, organization, décor and seasonal inspiration. She maintains a strong presence across Instagram, TikTok and LTK, where she has approximately 93,600 LTK followers. Her TikTok audience is approximately 272,000 followers, with strong engagement and an average of roughly 49,000 views per video. Her audience is overwhelmingly female, making her particularly attractive to home, food, retail, entertaining and seasonal brands.

Los Angeles, CA, USA

Kaitlynn Carter is a lifestyle creator, entrepreneur, and digital storyteller known for sharing an authentic blend of home renovation, motherhood, fashion, travel, and everyday family life. Through beautifully curated content, she documents the restoration of her 1923 Colonial Revival home while offering followers an inside look at parenting, design inspiration, wellness, and outdoor adventures. Her approachable style and honest storytelling have helped build a highly engaged audience that values authenticity over perfection. Kaitlynn seamlessly integrates brand partnerships into her daily life, making sponsored content feel natural and relatable. Her content appeals to young families, homeowners, and lifestyle enthusiasts seeking inspiration for home projects, fashion, parenting, and travel, making her a strong partner for home, retail, family, lifestyle, and consumer brands.

Nashville, TN, USA

Maddie Perry is a lifestyle creator and digital entrepreneur who shares an engaging mix of fashion, wellness, travel, home décor, and everyday life with her highly engaged audience. Based in Nashville, she has built a loyal following through authentic storytelling, attainable style inspiration, and relatable content that celebrates faith, personal growth, and life's biggest milestones, including her wedding journey. Maddie creates polished yet approachable content featuring outfit inspiration, home projects, travel guides, beauty favorites, and wellness routines that resonate with young women and aspiring homeowners. Her natural ability to integrate products into real-life experiences has made her a trusted voice for consumer brands seeking authentic engagement. She is an ideal partner for fashion, home, beauty, travel, and lifestyle campaigns.

Rockford, IL, USA

Ashley Dusing is the creator behind Tiny House on Tenby, a home and lifestyle account documenting her family's transformation of a small house in Rockford, Illinois. Originally known for renovating an older 1917 home, Ashley and her family transitioned to a smaller home and began sharing the process of creating a beautiful, functional space without sacrificing character or style. Her content combines DIY projects, interior design, vintage-inspired décor, organization, renovation, and the realities of family life in a smaller footprint. Ashley's eye for design and ability to turn ordinary spaces into warm, inviting rooms has earned her recognition from The New York Times and Country Home. Her content is particularly strong for home, décor, renovation, furniture, and lifestyle brands.

Nashville, TN, USA

Carla Bushey is a lifestyle creator, entrepreneur, cookbook author and mom of three who has built a large community around food, family, home and everyday lifestyle inspiration. Her Instagram audience is reported at more than 600,000 followers, while her content also extends to TikTok, Pinterest and shopping platforms. Carla describes herself as a “go-to mom bestie,” sharing easy recipes, entertaining ideas, everyday fashion, home inspiration, shopping finds and family life. Her culinary background gives her particular credibility in food content: she attended culinary school, spent 14 years working in the food industry and later developed her own cookbook and food-related businesses. She also co-founded Oak Hill Farm and has shared her experiences building a family-oriented business. Her content is highly accessible and practical, making her a strong fit for consumer brands looking to reach women through recipes, entertaining, home, family, fashion and everyday product discovery.

United States

Burt's Bri Please is a home and DIY creator who inspires her audience with practical home improvement projects, creative decorating ideas, organization tips, and affordable room makeovers. Her content focuses on transforming everyday spaces through hands-on renovations, simple upgrades, and budget-friendly solutions that viewers can recreate themselves. Whether tackling seasonal décor, furniture flips, painting projects, home maintenance, or lifestyle organization, she presents each project with an approachable, entertaining style that encourages followers to take on their own home projects. Her authentic personality and realistic approach have built a community that values creativity, functionality, and achievable design. She is an excellent partner for brands in the home improvement, tools, paint, décor, furniture, storage, cleaning, and home organization categories seeking trusted, engaging creator content.

Wyoming, USA

Ashlee Keene is the creator behind The Sassy Barn, a food, DIY, and lifestyle brand built around comforting recipes, creative home projects, and approachable everyday living. A former mental health social worker, Ashlee turned her passion for cooking, crafting, and renovating into a thriving online business that inspires families to create meaningful moments at home. Her content features easy comfort food recipes, DIY tutorials, seasonal crafts, home decorating ideas, and handmade creations, all presented with warmth and authenticity. Having renovated multiple homes and launched a successful handmade shop, she encourages followers to embrace creativity without overcomplicating it. Through practical recipes, home inspiration, and relatable storytelling, Ashlee has built a loyal community that values family, creativity, and making home life both beautiful and attainable.