Christina Martinez
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About Christina Martinez
New Darlings is a lifestyle and creative brand founded by husband-and-wife duo Christina and Robert Martinez in 2013. Originally started to document their move from New York to Arizona, the platform has grown to cover boho-western fashion, home decor, family life, beauty, and travel. Christina shares outfit inspiration, seasonal styling, home projects, and everyday moments with her husband and son. The couple completed a custom home build in 2023, which became a major part of their interior design content. Their aesthetic combines warm desert colors, natural textures, thoughtful styling, and relaxed family living. Through their blog and social media, New Darlings has developed a portfolio of collaborations with established fashion, beauty, home, travel, and lifestyle brands.
Past Campaigns
Best for lifestyle, home decor, boho-western fashion, family, beauty, travel, and desert-inspired living. COMPANIES/INDUSTRY RELATIONSHIPS Aerie – Featured in the #AerieREAL campaign, creating lifestyle and fashion content highlighting the brand’s apparel and body-positive messaging. American Eagle – Featured in a His + Her Valentine’s Day gift guide as part of New Darlings’ brand and editorial work. Aveda – Participated in hair how-to content featuring the brand’s haircare products. Canon – Hosted the EOS M5 Photo Challenge in Austin, Texas, in a professional event collaboration centered on photography. CB2 – Co-hosted the CB2 x goop “Wellness Comes Home” event in Scottsdale, Arizona. Coach – Hosted a Coach 1941 trunk show in Scottsdale, Arizona, as part of a fashion retail event. Free People – Participated in the brand’s FPME anniversary takeover and “365 Days of Style” content features. West Elm – Collaborated on a living room makeover and hosted and curated pop-up events for the home furnishings retailer.
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