DIY and Home Decor

North Carolina, USA

Philip or Flop is a leading DIY and home improvement creator known for high-quality, engineer-led renovation content that blends education, design, and step-by-step building tutorials. Created by Philip Bradford, a PhD-trained engineer and professor, the brand originally started as a hobby documenting home projects before scaling into a major social media DIY platform. His content focuses on full-home transformations, woodworking, renovations, and practical construction tutorials designed for everyday homeowners. With a strong emphasis on clarity, structure, and technical accuracy, Philip differentiates himself from typical lifestyle DIY creators by bringing a science and engineering background into home design. His projects often include large-scale renovations, outdoor builds, and highly detailed instructional breakdowns.

Home and Kind is a family lifestyle and homemaking creator brand founded by Brittney Hanks, built around making home life feel more practical, beautiful, and manageable for modern families. The content blends motherhood, meal planning, hosting, home organization, seasonal décor, family routines, and approachable lifestyle systems designed for real life rather than perfection. Brittney’s voice is warm, highly relatable, and solutions-driven, which has helped the brand grow a strong following across Instagram, blog, and LTK. Her content frequently focuses on simplifying routines, creating beautiful but functional spaces, and helping busy parents feel more in control at home. The brand strongly resonates with mothers, homemakers, and family-focused audiences looking for realistic inspiration and useful everyday systems.

Chicago, IL, USA

Life on Cedar Lane is the home, interiors, and lifestyle platform created by Andrea Denes, a leading design-focused creator known for classic, comfortable, and family-friendly home styling. Based in the Chicago suburbs, Andrea has built a highly engaged audience through timeless interior design, new construction inspiration, room reveals, seasonal decor, travel, and curated shopping finds. Her signature aesthetic blends elevated neutral tones, airy spaces, and high-low styling that mixes luxury pieces with accessible retailer finds. What began as a passion project while raising four young children has evolved into a full-time creator business spanning Instagram, blog commerce, affiliate shopping, and branded home partnerships. With an audience approaching 700K followers, Andrea is a standout creator in home decor, renovation inspiration, and lifestyle commerce

South Jordan, UT, USA

Hailey Devine is a Utah-based lifestyle creator, filmmaker, and mother known for her cinematic storytelling and emotionally rich family content. Originally gaining recognition through her blog Something Devine, she has grown into a digital creator sharing travel, motherhood, and home life with a polished, film-like aesthetic. Hailey documents everyday moments—family adventures, parenting milestones, and personal reflections—creating content that feels both aspirational and relatable. Her work inspires families to celebrate life’s moments, embrace creativity, and live intentionally. With a loyal following across Instagram and YouTube, Hailey balances authenticity with professional-quality visuals, making her a trusted voice in lifestyle, family, and motherhood content. Her family-centered approach resonates deeply with audiences seeking both inspiration and real-life connection.

Chicago, IL, USA

Whitney Buha is a Chicago-based lifestyle, fashion, home, food, and family creator best known for her highly relatable “life + style” content and strong commerce-driven social presence. Formerly working full-time in marketing and events, Whitney transitioned into full-time content creation, building a trusted audience around affordable fashion finds, home styling, Trader Joe’s meal ideas, family life, and Amazon shopping recommendations. Her content blends polished visual storytelling with practical, everyday lifestyle inspiration, making her especially strong in affiliate commerce and retail partnerships. As a mom of two girls, she naturally integrates family and home content into her platform, creating broad appeal with millennial women and moms. Whitney has become a standout lifestyle creator in the Chicago market with strong brand-safe, conversion-friendly content.

St. Petersburg, FL, USA

Madison Bess is a home DIY and renovation content creator known for transforming small spaces into highly styled, personality-driven interiors. Based in Florida, she shares hands-on projects, room makeovers, and step-by-step builds that emphasize creativity over budget. Her content often highlights working within the constraints of a smaller home, making her projects especially relatable for younger homeowners and renters. Madison blends humor, storytelling, and practical execution, positioning her as both an entertainer and educator in the DIY space. Her aesthetic leans colorful, playful, and slightly eclectic—contrasting traditional farmhouse trends with more modern, expressive design choices. Through consistent project updates and sourcing content, she has built a loyal audience interested in achievable home transformations and design inspiration

Mesa, AZ, USA

Kelly Ballard is a DIY and home decor content creator known for her approachable, budget-friendly approach to home transformation and farmhouse-inspired design. She shares step-by-step DIY projects, renovation updates, and practical styling ideas that make home improvement accessible to everyday homeowners. Her content blends hands-on tutorials with personal storytelling, often featuring her family life and journey of building and designing a home in Utah after relocating from a city lifestyle. Kelly’s platform emphasizes affordability, creativity, and learning-by-doing, making her especially popular within the modern farmhouse and DIY Instagram community. She also extends her brand into blogging, tutorials, and digital courses, positioning herself as both a creator and educator in the home DIY space.

Florida, USA

Jessica Smith, known as “Reef Rain Aria,” is a lifestyle and home-focused content creator and entrepreneur who built her audience through Instagram by sharing styling ideas, DIY projects, Amazon finds, and home organization inspiration. Her content blends neutral, cozy aesthetics with practical shopping guidance, often highlighting affordable decor, seasonal styling, and simple home upgrades. Over time, she expanded her platform into a product-based business featuring handmade jewelry and personalized home decor items, including custom bracelets and stamped books. Her brand emphasizes simplicity, affordability, and approachable design, resonating strongly with women interested in home styling and curated everyday living. She also integrates affiliate-based shopping content and curated deal recommendations, making her platform both inspirational and utility-driven. Her storytelling centers on authenticity, creativity, and building a community around shared lifestyle inspiration.

United States

Claire Lynn Home is a U.S.-based home décor and lifestyle creator focused on elevated, cozy interiors and attainable home styling. Her content centers around transforming everyday living spaces into warm, inviting environments using a mix of neutral palettes, layered textures, and seasonal décor. She leans into a modern cottage / soft farmhouse aesthetic, often incorporating organic materials, soft lighting, and curated accents that create a calm, lived-in feel. Her platform is highly commerce-driven, with frequent use of affiliate links, LTK storefront integrations, and “shop the look” posts featuring accessible retailers. She specializes in room refreshes, styling tips, and seasonal transitions (fall, Christmas, spring), making her content highly repeatable and actionable for her audience. Claire’s audience is primarily women and homeowners looking for achievable design inspiration—not high-budget renovations, but practical updates that feel high-end. Her content performs well in the “saveable” category, where users return for inspiration and direct product purchases. Overall, she sits firmly in the high-converting home décor creator tier, similar to creators who blend inspiration with retail execution.

Asheville, NC, USA

Mornings on Macedonia is a North Carolina–based home decor and DIY lifestyle creator founded by Charity, who documents her journey of transforming a builder-grade home into a warm, custom, and thoughtfully styled space. Her content centers around approachable interior design, seasonal decorating, thrifted and antique finds, and hands-on DIY home projects that make elevated home aesthetics feel achievable for everyday homeowners. She is especially known for her “modern farmhouse with a collected feel” design style, often blending neutral palettes with vintage accents, layered textures, and cozy seasonal styling. Alongside decor content, she also shares occasional lifestyle and recipe posts, including holiday baking, simple meals, and family-oriented moments. Her audience is primarily women interested in affordable home transformation ideas, antique hunting inspiration, and realistic DIY projects that don’t require professional-level renovation budgets. She began her platform as a personal creative outlet after moving into her current home and has since expanded into a consistent content brand focused on home inspiration and storytelling through interiors. Overall, her page blends home styling education with relatable DIY experimentation, making her a strong voice in the modern farmhouse and budget-friendly interior design space.

Alabama, USA

My DIY Happy Home is a U.S.-based home decor and DIY lifestyle creator focused on affordable home styling, seasonal decorating, and accessible interior design for everyday families. Her content centers around transforming standard builder-grade spaces into warm, curated homes using budget-friendly finds, simple DIY projects, and high-impact styling techniques. She frequently showcases room refreshes, entryway styling, kitchen updates, and seasonal decor transitions with a strong emphasis on neutral, cozy aesthetics and practical design choices. Her platform is highly commerce-integrated, with consistent product tagging and affiliate linking through Amazon, Target, Walmart, and LTK storefronts, positioning her as a trusted “shop-the-look” creator in the home decor space. The content is especially popular among homeowners and renters looking for realistic, repeatable home styling ideas without high renovation costs. Her aesthetic leans modern farmhouse and cottage-inspired with muted tones, natural textures, and seasonal greenery as recurring design elements. Overall, she blends DIY inspiration with retail-driven home curation, making her a go-to source for accessible home styling ideas and shoppable decor trends.

Dallas, TX, USA

Neely Moldovan is a Dallas-based lifestyle, beauty, and motherhood creator best known as the voice behind the long-running blog It Starts With Coffee. She has built a multi-platform presence across Instagram and blogging, sharing relatable content centered on family life, home routines, beauty recommendations, wellness, and everyday lifestyle storytelling. With over a decade in the influencer space, she has evolved from early beauty blogging into a full-scale digital creator and talent manager working with other influencers. Her audience is primarily millennial women interested in motherhood, home inspiration, and realistic lifestyle content rather than curated perfection. Neely has collaborated with major consumer and lifestyle brands such as Target, CoverGirl, and Lexus, and is recognized for her strong brand storytelling ability and consistent long-form content voice. She currently lives in Dallas, Texas with her husband and two children, and continues to blend motherhood content with professional influencer strategy and management work.

Texas, USA

The Festive Farmhouse is a home design and lifestyle brand led by Allison Aars, centered around rustic farmhouse aesthetics, family living, and elevated DIY interiors. Based in Texas, Allison documents the restoration and styling of her century-old farmhouse, blending practical renovation with warm, story-driven design. Her Instagram showcases a highly curated mix of interior transformations, seasonal decor, and family-centered moments that highlight both beauty and function. She has built a strong identity as a “modern farmhouse tastemaker,” often featuring collaborations with major home and design brands across furniture, tile, and outdoor living. The content balances aspirational home design with relatable motherhood and rural lifestyle storytelling, making it resonate strongly with women interested in home improvement, decorating inspiration, and cozy living aesthetics.

United States

Kindred Vintage is a home and lifestyle brand founded by Susan, centered around timeless design, vintage inspiration, and creating meaningful living spaces. Built from her passion for renovating historic homes—starting with a fixer-upper in 2014—the brand has grown into a destination for cozy, character-filled interiors and intentional living. Through Instagram and her blog, Susan shares home makeovers, seasonal styling, DIY projects, and everyday family life inside a historic Victorian farmhouse. Her aesthetic blends vintage charm with modern comfort, encouraging followers to fill their homes with pieces they truly love. With a strong emotional connection to home, storytelling, and design, Kindred Vintage resonates with audiences seeking warmth, authenticity, and inspiration in everyday living.

Raleigh, NC, USA

Claire Guentz is a lifestyle content creator and digital influencer with a growing Instagram community of around 140K–146K followers, known for her relatable, uplifting lifestyle content rooted in health, wellness, mindset, and everyday living in Raleigh, North Carolina. Her feed often blends personal reflections, lifestyle inspiration, fashion and home‑oriented posts, and practical tips that meet her audience where they are. Beyond social media, Claire has a background as a registered nurse and now also works in real estate, bringing a multifaceted perspective to her content and professional journey. Her engagement reflects a strong connection with her followers, making her a valued collaborator for lifestyle, wellness, fashion, and local brands looking to reach an engaged audience.

Louisiana, USA

Jessica Buwick, known online as LolaMarie7, is a U.S.-based lifestyle and comedy creator recognized for her unfiltered, relatable storytelling around motherhood, home life, and everyday chaos. A mom of five, she has built a loyal audience by blending humor, self-deprecation, and candid insights into parenting, relationships, and personal routines. Her content spans shopping hauls, home décor inspiration, and real-life moments that resonate with busy families. Lola’s authenticity and “oversharing” personality have helped her grow a highly engaged following across Instagram and TikTok. Whether she’s sharing Walmart finds or navigating the realities of raising five kids, her content connects through honesty, humor, and a strong sense of relatability.

United States

Shelley Smith is a longtime lifestyle and home creator behind House of Smiths, one of the early-era blogging brands that successfully transitioned into social media influence. She originally built her platform through blogging, sharing DIY home projects, décor ideas, recipes, and candid life updates as a mother of three. Over time, her content evolved from blog-first storytelling into a modern influencer model that blends home inspiration, parenting, beauty, and product recommendations. Her tone is casual, humorous, and highly relatable, often leaning into real-life moments rather than overly curated aesthetics. Today, she operates as a high-frequency content creator focused on everyday living, affiliate products, and practical home/life solutions, maintaining a loyal audience built over years of consistent, personality-driven content.

United States

Kenna Valdez is a DIY creator, home renovator, and furniture-flipping expert behind the Instagram account @thefliphubb. She built her platform by sharing step-by-step tutorials that show followers how to transform furniture, renovate rooms, and create stylish home décor on a budget. Her content focuses on practical DIY education—teaching viewers the real work that happens between “before and after” renovation photos. Kenna frequently documents furniture flips, home renovation projects, and interior styling ideas while also sharing tools and products that make DIY projects easier for beginners. Her approachable teaching style and hands-on demonstrations have made her account a resource for homeowners and DIY enthusiasts looking to learn furniture restoration, home upgrades, and creative interior design ideas that can be completed without professional contractors.

Louisville, KY, USA

Amanda Mertz is an American television host, model, and personality best known for her work across lifestyle and automotive media as well as her early pageant success. Born in Louisville, Kentucky, she won Miss Kentucky USA in 2012 and later competed in Miss USA—marking her early entrance into national visibility. Following pageantry, Amanda worked as a Monster Energy Girl and became a TV host for lifestyle and automotive series including Real Rated Red and various Velocity/Spike TV programs. She has also appeared as a sideline reporter for World Series of Fighting and co‑hosted shows like Truck U on the MotorTrend Network. In addition to TV work, Amanda co‑founded the activewear brand Activ8 Wear, and her Instagram blends lifestyle content, fashion, and personal moments drawn from her multifaceted media career.

Ohio, USA

Christine Higgs is a home décor and DIY content creator best known for her platform For The Home, where she shares interior styling, renovation projects, and everyday home inspiration. Based in Ohio, she built her audience by documenting real-life home updates, decorating ideas, and practical design solutions that feel both attainable and visually appealing. Her content blends cozy, modern aesthetics with step-by-step DIY elements, helping followers transform their own spaces without high-end budgets. Christine frequently shares seasonal décor, room makeovers, and product recommendations, making her platform both inspirational and actionable. With a strong focus on family life and her home environment, she has grown a loyal audience that values comfort, creativity, and realistic home design.

San Francisco, CA, USA

Shannon Willardson is a lifestyle, fashion, and motherhood creator known for blending personal storytelling with family-focused content. She built her platform through her blog For The Love and expanded across Instagram by sharing fashion, beauty, home décor, and everyday life. A major part of her content centers around being a “medical mom,” documenting life raising two daughters with a rare genetic condition (CDG), which has created a strong emotional connection with her audience. Her content also includes family routines, travel, and lifestyle updates, often highlighting both challenges and milestones. Based in Idaho, Shannon has grown a large, engaged following by combining aspirational lifestyle content with deeply personal, real-life experiences, positioning her as both a lifestyle influencer and advocacy-driven creator.

United States

Allie Gooch is a homemaking, lifestyle, and “real life” content creator best known for her Simply Allie brand across Instagram and YouTube. She built her platform by sharing authentic day-to-day content centered around cleaning routines, home organization, cooking, and life as a stay-at-home mom of three. Her content emphasizes simplicity, slower living, and creating a functional home environment, often incorporating homesteading elements like sourdough baking and intentional routines. Allie’s growth has been driven by relatability—showing both the highs and challenges of motherhood and home life rather than curated perfection. She has developed a loyal audience through consistent long-form YouTube content and practical, repeatable systems for managing a household, positioning herself as a trusted voice in the homemaking and routine-based lifestyle space.

Kentucky, USA

Amy Lou Hawthorne is a lifestyle blogger and content creator known for sharing home inspiration, holiday décor, recipes, and family life through her Instagram platform @amylouhawthorne. She first gained recognition through her blog The Ever Co., where she publishes seasonal decorating ideas, cooking content, and travel inspiration. Amy’s background is notably unique—she graduated from Auburn University with a degree in mathematics and served as a U.S. Army helicopter pilot before transitioning into content creation. Her content blends warm, nostalgic aesthetics with practical ideas for entertaining, decorating, and everyday living. As a mother and entrepreneur, she has built a loyal audience drawn to her wholesome, family-centered lifestyle and visually curated seasonal content.

California, USA

Erin Conway is a home design creator, DIY renovator, and co-founder of the lifestyle brand Kismet House, where she documents home renovations, interior styling, and everyday family life. Based in California, she built her platform after purchasing a fixer-upper in 2016 and sharing the transformation process online. Alongside her husband Matthew, she focuses on creating warm, collected, and character-driven spaces that blend vintage charm with modern comfort. Her content includes full home renovations, DIY projects, décor sourcing, and detailed room transformations. Over time, Kismet House evolved into a full-scale content and design business, collaborating with brands and offering curated shopping experiences. Erin’s storytelling and approachable design style have earned her a loyal following of home enthusiasts seeking inspiration for thoughtful, livable spaces.