DIY and Home Decor

United States

Cass Makes Home is a home décor and DIY content creator focused on interior styling, seasonal decorating, and practical home improvement projects. Through her platform @cassmakeshome, Cass shares transformations, room updates, organization ideas, and budget-friendly design inspiration for everyday families. Her content highlights approachable decorating styles that blend modern comfort with cozy, lived-in aesthetics. She often documents before-and-after projects, styling tips, and creative ways to refresh spaces without full renovations. The brand centers around making homes feel intentional, functional, and beautiful using accessible products and realistic design strategies. Cass connects with homeowners and renters alike who want achievable inspiration rather than high-end luxury design. Her feed emphasizes warmth, simplicity, and creative problem-solving for real households looking to elevate their living spaces.

Texas, USA

Aly McDaniel is a lifestyle creator and digital “personal shopper” known for sharing affordable finds, home décor inspiration, and everyday product recommendations through her Instagram platform @thedowntownaly. Based in Texas, she has built a large following of over 700K by curating budget-friendly products across categories like home organization, fashion, seasonal décor, and kitchen essentials. Her content focuses heavily on discovery—helping followers find trending items, Amazon deals, and practical solutions for everyday life. As a mother of two, she blends family life with shopping content, often showcasing products in real-world use. Her platform is highly commerce-driven, making her a strong performer in affiliate marketing and product-based brand partnerships.

Charlotte, NC, USA

Dr. Brittney Fusilier is a family lifestyle creator, entrepreneur, and former pharmacist known for documenting motherhood, marriage, and home life through her brand Everything Fusilier. Originally from Baton Rouge, Louisiana, she earned a Doctor of Pharmacy degree before transitioning into full-time content creation and building a multi-seven-figure family business alongside her husband. Her Instagram showcases life as a mother of four daughters, blending faith, fashion, home building, and everyday family moments. Brittney gained traction by sharing authentic storytelling, including the process of building her family’s dream home and balancing career and motherhood. Her content emphasizes intentional living, faith, and family, making her a highly relatable and trusted voice in the modern mom-lifestyle space.

California, USA

Kayla Cummings is a home DIY and renovation creator best known as the founder of It’s Honey Done, a fast-growing digital brand centered around approachable home improvement and interior design. She began her journey after purchasing her first home and realizing that budget constraints required her to learn DIY skills herself, starting with small projects and building confidence over time. Her content now showcases full-scale renovations, furniture builds, décor styling, and real-time problem solving, often sharing mistakes and lessons along the way to empower her audience. With a background as a psychiatric social worker, Kayla brings a relatable, growth-focused perspective to her platform. She blends home transformation with family life, creating a highly engaging and practical home improvement brand.

Lehi, UT, USA

April Orgill is a Utah-based beauty and lifestyle creator, professional hairstylist, and family content personality best known for her educational hair tutorials and family-focused storytelling across social media. She first gained online traction through her YouTube channel “Hair 101 with April,” where she shares step-by-step hairstyling techniques, braids, cuts, and beauty tips. April later expanded into lifestyle and family content through the popular “April and Davey” channel, documenting everyday life with her husband and six children. With more than a decade of professional hairstyling experience and training in cosmetology, she blends expert beauty knowledge with relatable family content. Her Instagram presence highlights hair tutorials, motherhood moments, home life, and brand collaborations, making her a trusted voice among women and parents interested in beauty, family life, and practical lifestyle inspiration.

Hawaii, USA

Cynthia Harper is a home design and lifestyle creator known for sharing interior styling, home renovation projects, and DIY inspiration through her platform Cynthia Harper Living. She began her career as a middle-school math teacher before transitioning into blogging and content creation while raising her family. Her content focuses on creating calm, beautiful living spaces through minimal design, neutral color palettes, and vintage-inspired interiors. Cynthia shares renovation projects, décor styling tips, and home organization ideas that blend modern simplicity with classic farmhouse aesthetics. Her work and home styling ideas have been featured by publications such as Country Living, Apartment Therapy, Better Homes & Gardens, and Martha Stewart Living. Today she collaborates with lifestyle brands while also offering courses and mentorship programs for creators looking to grow on Instagram.

Arizona, USA

Vintage Porch is the Instagram brand created by home décor and DIY creator Natalie Kolter, known for transforming everyday spaces with vintage finds, farmhouse design, and approachable home styling. Through her account @vintageporch, she shares creative projects including thrifted furniture makeovers, porch styling, rustic décor inspiration, and step-by-step DIY transformations. Her content blends cozy farmhouse aesthetics with practical ideas followers can recreate in their own homes. With more than 600K followers, Natalie has built a loyal community interested in affordable decorating, vintage collecting, and home renovation inspiration. She also highlights second-hand treasures and repurposed décor, encouraging followers to mix old and new design elements. Her visually warm feed and practical tips make Vintage Porch a trusted source for homeowners and décor enthusiasts seeking timeless, budget-friendly home inspiration.

Denver, CO, USA

Abigail Green is a lifestyle and home creator based in Denver, Colorado who shares content centered around family life, cozy home design, recipes, and slow living. Through Instagram and her blog, she documents everyday moments with her husband, children, and pets while sharing home renovation updates, home décor inspiration, and natural living tips. Her content emphasizes simple living, neutral aesthetics, and creating a warm home environment through DIY projects, cooking, and thoughtful design choices. Abigail frequently shares recipes, coffee routines, and home organization ideas while showcasing products she uses in her daily life. Her platform functions as a personal lifestyle journal where she combines storytelling, photography, and product recommendations that reflect a cozy, minimalist approach to family life and home living.

Florida, USA

The Harveys are a family lifestyle creator duo (Matthew and Dana Harvey) who share candid, faith‑centered content about marriage, parenthood, and everyday family life on Instagram and across social platforms. Their feed blends heartfelt parenting moments, marriage insights, travel adventures, and Christian faith reflections. They also host a podcast called At Home with The Harveys, where they discuss parenting through a spiritual lens, marriage growth, and raising children in faith‑filled homes. Their posts include reels, stories, and carousel content capturing real‑life conversations about family routines, holidays, and intentional living. With a tight‑knit community, The Harveys serve as relatable voices for family‑oriented audiences seeking inspiration around faith, parenting, and creating a meaningful home life.

Ocala, FL, USA

Heather Rhodes is a family lifestyle influencer, mom of three, and DIY home content creator best known on Instagram as @woah.heather.rhodes. Based in Florida, she shares everyday life videos about motherhood, kids, home cleaning tips, product finds, and relatable family moments. Heather also runs a blog and commerce links including an Amazon storefront, LTK shopping collections, and affiliate links where she curates home, fashion, and lifestyle products her audience loves. Her content blends home life hacks, cleaning routines, and affordable product recommendations with personal storytelling about raising kids and managing household projects. Followers appreciate her easy‑to‑implement tips and honest product reviews for busy moms navigating life with little ones and household responsibilities.

United States

Lauren Jansen is the creator behind @farmhouseish, a DIY and home-design platform focused on practical home renovations, budget-friendly builds, and interior design inspiration. Through Instagram and her blog, she shares step-by-step tutorials for furniture builds, home upgrades, and creative DIY projects that help followers transform their homes without hiring contractors. Her content often includes woodworking projects, custom furniture builds, home organization ideas, and room makeovers. Lauren’s platform also features recipes, lifestyle content, and curated product recommendations connected to home living. With hundreds of thousands of followers, she has built a strong community of homeowners and DIY enthusiasts who look to her for approachable renovation ideas, design inspiration, and practical building tutorials.

Green Bay, WI, USA

Tracy is a home design and lifestyle creator behind @remingtondesignco, a platform dedicated to affordable home décor, DIY style, and everyday design inspiration. Originally a pediatric physician assistant turned interior design enthusiast, she built her creator brand by documenting her own new home build, renovation projects, and budget‑conscious décor finds. Tracy focuses on helping followers elevate their living spaces without sacrificing style for cost, sharing everything from furniture selections to seasonal décor and practical design tips. Her content features curated shopping guides, room inspiration, and behind‑the‑scenes glimpses into transforming spaces — including her family cottage in Door County. Through Instagram and associated storefronts like LTK and Amazon, she curates shoppable links and décor ideas that appeal to homeowners seeking beautiful yet livable homes

United States

Jenica Parcell is a lifestyle creator, blogger, and founder of Palm + Pipe, a lifestyle brand rooted in home décor, seasonal styling, and everyday inspiration. She builds content around approachable design, clean aesthetics, motherhood, outfit ideas, easy recipes, and curated shopping guides that help followers elevate their daily life without intimidation. Jenica’s Instagram blends polished design visuals with candid everyday moments, making her content relatable and aspirational at the same time. She frequently produces shoppable posts, décor roundups, and seasonal guides (especially for holidays and home styling), and she connects with her community through product recommendations, mood boards, and home update stories. Her focus on warmth, style, and thoughtful product curation has made her a go‑to creator for brands and followers seeking accessible lifestyle and décor ideas.

United States

Ella Brooks is a lifestyle creator, blogger, and digital storyteller who shares fashion, beauty, home décor, and everyday life inspiration with her audience on Instagram and her blog. Her content centers on approachable style ideas, outfit guides, seasonal fashion trends, and product recommendations that help followers find everyday wardrobe and lifestyle inspiration. Ella also documents beauty favorites, travel outfits, and home décor finds while blending relatable daily life moments with curated content. She frequently uses shoppable links and curated product roundups to highlight items she genuinely loves — from wardrobe staples to affordable beauty products — making her platform a valuable resource for followers looking for real‑life style and lifestyle solutions. Ella’s voice is rooted in relatable style and curated aesthetics for everyday living.

Georgia, USA

Kathleen Barnes is a U.S. lifestyle and fashion creator known for her relatable approach to attainable style, family life, home décor, and travel inspiration. As the creator behind Instagram and her long-running blog CarrieBradshawLied.com — where she merges fashion, beauty insights, décor ideas, recipes, and personal travel stories — she has built a loyal following of ~445 K people. Kathleen’s content blends everyday wardrobe staples, practical finds, gift guides, and seasonal shopping inspiration with candid family and home-centered moments. She emphasizes attainable luxury in fashion, curated décor picks, and real-life lifestyle tips, making her a go-to source for style and everyday recommendations.

Dallas, TX, USA

Sherri DuPree-Bemis is a musician, artist, and lifestyle creator known for documenting her creative family life on Instagram. She first gained recognition as the lead vocalist and guitarist of the indie rock band Eisley and later formed the duo Perma with her husband, Max Bemis of the band Say Anything. Over time, her social media presence evolved into a personal diary of art, motherhood, music, and unconventional family life. Sherri shares candid moments raising five children, touring experiences, creative projects, and visual art alongside everyday family storytelling. Her Instagram stands apart from traditional influencer feeds by presenting an unfiltered “alt-mom” perspective that blends indie music culture with parenting and creativity. Her content resonates with followers who appreciate authenticity, art, and alternative family lifestyles.

Chicago, IL, USA

Alaina Kaczmarski is a Chicago-based media entrepreneur, lifestyle creator, and the co-founder and CEO of the digital media company The Everygirl Media Group, which publishes the platforms The Everygirl and The Everymom. Through these brands she reaches millions of women with content focused on career development, personal style, home design, motherhood, and wellness. On her personal Instagram, Alaina shares a curated look at everyday life including interior design inspiration, family moments, travel, and fashion. Her content blends editorial lifestyle aesthetics with authentic motherhood stories and practical home inspiration. As both a founder and creator, she represents a hybrid of media executive and lifestyle influencer, building a loyal audience interested in attainable design, family life, and modern working motherhood.

Minden, LA 71055, USA

Sara McDaniel, the creative force behind @simplysoutherncottage, is a home renovation and lifestyle creator celebrating simple living, cozy cottage style, and personal transformation. After restoring a 1926 Louisiana cottage, she now shares DIY home décor, renovation journeys, travel inspiration, gardening, and budget-friendly design tips that resonate with thousands of followers. Sara’s authentic storytelling blends heartfelt personal journey with practical content that encourages others to reclaim and beautify their own spaces. Her work has been featured on Magnolia Network and HGTV, helping her community find joy through creative living, historic restoration, and everyday inspiration. Sara also operates short-term rental properties in Louisiana designed in her signature warm cottage style, inviting others to experience the charm she cultivates firsthand.

Nashville, TN, USA

Jessa Helm is a U.S. lifestyle and fashion creator known for relatable, casual, and affordable style inspiration. Based in Nashville, she curates outfits, home décor ideas, fitness looks, and seasonal shopping guides for her engaged audience. Jessa often highlights everyday brands and accessible fashion finds, sharing outfit posts, workout ensembles, swimwear picks, and trend guides. Her Instagram content blends personal style with practical inspiration, anchored by approachable visuals and product recommendations. She also creates gift guides and participates in trending seasonal sales like Nordstrom Anniversary features. With a growing presence on platforms like LTK, Jessa has built a loyal following of style seekers who look to her for everyday wardrobe and lifestyle ideas.

United States

Alicia is a lifestyle and family creator behind the popular Instagram account @blessthislittlehouse, where she shares daily life with her family, simple recipes, coffee-lover content, and relatable homeschooling moments. With a warm, authentic voice, she connects with followers through candid posts about mom life, easy meals, budget-friendly finds, and home-centered inspiration. Her content blends everyday routine with joy and community-focused vibes, often highlighting small-moments that resonate with fellow parents and lifestyle followers. Offering her audience curated beauty, wellness, and home essentials alongside fun coffee and cooking inspiration.

United States

Alyssa Joy Greene is a U.S. influencer and lifestyle creator centered around motherhood, family life, and personal storytelling. With over 150 K followers on Instagram, she shares moments from her journey through infertility, pregnancy, and raising her triplet sons, blending heartfelt reflections with everyday lifestyle posts. Alyssa’s content spans parenting tips, family milestones, outfit inspiration, fitness moments, and candid snapshots of life as a military wife and mom. Her authentic voice and relatability have helped her build a supportive community of parents and family-focused followers. Alyssa collaborates with brands in baby gear, fashion, and family essentials, positioning her as a trusted voice for lifestyle and parenting brands

Dallas, TX, USA

Rachel Meaders is a U.S. lifestyle and product discovery creator best known for her Amazon finds and practical product recommendations. Based in Dallas, Texas, she has built a loyal following of over half a million people by curating everyday home, beauty, tech, and seasonal gift ideas that help her audience find useful items with convenience and value in mind. Her content includes reels showcasing unique products, home organization tips, seasonal gift guides, and affordable finds often featured in short-form video formats. Rachel connects with her audience through relatable, daily lifestyle content while driving engagement through timely shopping inspiration and curated product lists.

United States

Kailee Wright is a fashion and lifestyle creator known for elevated everyday outfits, seasonal wardrobe edits, and clean closet aesthetics. Her content blends versatile styling, curated basics, and shoppable looks that balance classic pieces with trend‑driven updates. She frequently shares try‑on try‑before‑you‑buy sessions, closet staples, and transition looks for work, travel, and weekend routines that resonate with style‑minded audiences seeking wearable fashion. Kailee positions herself as an accessible style guide who makes polished looks feel attainable through strategic product tagging and consistent visual identity, which helps sponsored content integrate naturally into her feed. Her aesthetic leans neutral tones, structured silhouettes, and modern classics that appeal to a broad fashion audience

California, USA

Ashley Stock, known as Little Miss Momma, is a motherhood and lifestyle creator who built her platform through long form blogging and transitioned into Instagram storytelling centered on parenting, grief, faith, and everyday family life. Her content blends cozy homemaking, crafting, essential oils, and candid reflections on loss, healing, and resilience following the death of her daughter Stevie. She has cultivated a deeply loyal community through vulnerable writing and milestone based family updates, positioning her as a trust driven creator rather than a trend based influencer. Ashley also operates within the wellness and essential oils space and maintains an email driven blog audience alongside social. Her platform is best suited for family, faith aligned, wellness, and home brands seeking emotional storytelling and high trust