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About Philip Bradford

Philip or Flop is a leading DIY and home improvement creator known for high-quality, engineer-led renovation content that blends education, design, and step-by-step building tutorials. Created by Philip Bradford, a PhD-trained engineer and professor, the brand originally started as a hobby documenting home projects before scaling into a major social media DIY platform. His content focuses on full-home transformations, woodworking, renovations, and practical construction tutorials designed for everyday homeowners. With a strong emphasis on clarity, structure, and technical accuracy, Philip differentiates himself from typical lifestyle DIY creators by bringing a science and engineering background into home design. His projects often include large-scale renovations, outdoor builds, and highly detailed instructional breakdowns.

Past Campaigns

Homeowners, DIY enthusiasts, and design-focused audiences who want practical, engineer-level home renovation tutorials and step-by-step build guidance. Lowe’s Ford Best Buy LG General Electric Duluth Trading Company