DIY and Home Decor

Maryland, USA

Amy, the creator behind Our Gathered Cottage, shares cozy cottage style living rooted in budget friendly DIY, thrifting, and family centered homemaking. Her content documents renovating lived in spaces, decorating with vintage finds, homeschooling three boys, and building a slower intentional home life with her husband Curt. She blends practical tutorials with warm storytelling, making home design approachable for everyday families rather than aspirational only aesthetics. Amy’s feed emphasizes affordable styling, secondhand sourcing, seasonal decorating, and faith influenced motherhood. She has built a loyal community drawn to authenticity, adoption and foster care advocacy, and realistic family routines. Her visual style mixes cottage, farmhouse, and collected vintage elements, positioning her as a relatable voice in the cozy home niche while maintaining strong engagement through educational DIY content and lifestyle narratives.

Salt Lake City, UT, USA

Kaycie of Grey Birch Designs is a modern farmhouse and DIY home creator known for transforming builder-grade spaces into custom interiors on a budget. With a background in interior design, she produces step-by-step renovations, styling tutorials, seasonal décor, and shoppable room reveals across Instagram, LTK, and short-form video. Her content blends practical home improvement with approachable design, positioning her as a value-driven authority for mid-range home shoppers.

Georgia, USA

Nicole Hamil is a Georgia based home and lifestyle creator documenting real time renovations, outdoor living upgrades, and family life as a military spouse and mom of two. Her content blends approachable DIY, budget conscious design, and honest project breakdowns that show both wins and mistakes. She focuses heavily on decks, patios, playrooms, and functional family spaces while balancing full time work and motherhood. Her storytelling centers on progress over perfection, making her highly relatable to homeowners managing limited time and resources. She monetizes through LTK, Amazon storefront, and blog driven shopping guides that translate inspiration into purchase ready plans. Her audience values practical tutorials, tool recommendations, and realistic timelines rather than aspirational luxury, positioning her as a strong partner for mass retail, home improvement, and family lifestyle brands

United States

Emily is a U.S.‑based lifestyle and home décor creator specializing in practical, stylish, and approachable home content. She shares room makeovers, seasonal décor, organization tips, and DIY projects that appeal to women looking for inspiration in creating functional and beautiful living spaces. Emily’s Instagram blends tutorials, product recommendations, and lifestyle posts with authentic storytelling, making her a trusted source for home design and everyday living advice. She frequently collaborates with brands through tagged posts, highlighting meal kits, décor items, and retail favorites while maintaining relatable, actionable content. Her aesthetic and practical approach make her a strong partner for home, décor, lifestyle, and kitchen brands seeking engaged audiences of homeowners and décor enthusiasts.

Charlotte, NC, USA

Erika Altes, the creator behind Whiskey and Lace, is a lifestyle influencer, blogger, and community builder known for blending motherhood, wine culture, faith, and everyday authenticity. Since launching her platform in 2015, she has grown a loyal audience by sharing candid stories about family life, marriage, personal growth, and entertaining at home. A proud mom of two and wife to her high school sweetheart, Erika built her brand around connection, hosting traditions like Wine Wednesday and Sunday Supper, and curating her own wine club inspired by her Sonoma County roots. Her content spans recipes, home décor, beauty, and relatable humor, often highlighting real-life moments over perfection. With a warm, conversational voice, she has positioned Whiskey and Lace as a trusted space for women seeking community, encouragement, and approachable lifestyle inspiration.

Jacksonville, FL, USA

Aubrey Swan is a Florida-based home and lifestyle creator known for neutral decor styling, budget-friendly finds, and daily deal sharing through Instagram and LTK. As a mom of four, her content blends practical home organization, affordable fashion, seasonal decorating, and family life, all presented in a clean, neutral aesthetic that resonates with value-driven shoppers. She has built a highly conversion-focused platform where followers rely on her for Walmart, Amazon, and Target finds, often discovered through story-led product drops and curated shopping links. Aubrey’s strength lies in high-frequency, high-trust recommendations that translate into strong affiliate performance. Her audience is primarily women managing households who want stylish spaces and wearable fashion at accessible price points, making her a strong partner for mass retail, home, and everyday lifestyle brands.Women 25–44 • Moms • Budget-conscious shoppers • Home decor enthusiasts

United States

Mary Margaret is the creator behind Simply Darlings, a lifestyle and fashion platform focused on affordable style, faith, and family life. A former nurse and mom of two, she shares daily outfit inspiration, beauty finds, travel guides, and home organization tips designed for busy women who want to feel confident without overspending. Her content blends casual everyday looks with polished date-night and vacation style, often paired with encouraging messages about inner beauty and self-worth. Through her blog, LTK shop, and social channels, she curates budget-friendly pieces, seasonal try-ons, and practical packing and cruise guides. Known for her feminine aesthetic and relatable mom life, she positions Simply Darlings as a destination for chic, wearable fashion and positive, faith-centered lifestyle content

Texas, USA

Kristyn Cole is a Texas-based lifestyle creator known for her warm, family-centered content that blends DIY projects, seasonal décor, gardening, recipes, and motherhood moments. Through approachable tutorials and holiday-inspired ideas, she motivates her audience to create beautiful, functional spaces and traditions at home. A mom of three daughters, Kristyn’s content focuses on budget-friendly crafts, party planning, and practical home organization, often tied to back-to-school, Halloween, and everyday family life. She has built a highly engaged community across Instagram and TikTok by sharing relatable routines, creative hacks, and easy entertaining tips. Her bright, nostalgic aesthetic and step-by-step style position her as a go-to resource for busy moms seeking simple ways to make home life more festive, organized, and memorable while staying realistic and family focused.

United States

Our Faux Farmhouse is the lifestyle and home brand created by married duo Holly and Brad Lauritzen. Known for transforming a suburban builder grade house into a modern farmhouse through approachable DIY, the account built a massive audience by documenting room by room renovations, budget friendly upgrades, and family life with their five children. Their signature style blends neutral palettes, natural wood textures, limewashed finishes, and cozy layered décor. Over time the brand expanded beyond interiors into lifestyle storytelling, faith centered content, and product partnerships. With more than one million followers, Our Faux Farmhouse remains a recognizable name in the home and décor creator space, valued for relatable projects, accessible styling, and long term brand collaborations across home improvement, furnishings, and everyday living.

Texas, USA

Deborah Bitton is the creator behind Hip and Humble Style, a home and lifestyle platform focused on cozy, neutral interiors, seasonal tablescapes, and attainable decorating ideas. With a background in fashion and a passion for entertaining, she shares styling tips that blend modern farmhouse, French rustic, and vintage influences into warm, welcoming spaces. Her content emphasizes affordable DIY projects, intentional living, and creating meaningful gatherings for family and friends. Deborah’s audience turns to her for holiday decor inspiration, home transformations, and practical design solutions that feel elegant but approachable. Through Instagram, her blog, and LTK storefront, she delivers high trust product recommendations and step by step styling guidance, making her a strong partner for home, tabletop, and seasonal decor brands targeting women creating comfortable, curated homes

Austin, TX, USA

Lee Anne Benjamin is an Austin-based fashion and lifestyle creator behind the blog Life By Lee. A longtime digital voice in affordable style, she shares daily outfit inspiration, try-on hauls, and budget-friendly shopping finds across retailers like Amazon, Walmart, and Target. Her content blends relatable motherhood, home décor, and travel with a strong focus on accessible fashion for women in their 30s and 40s. Known for detailed sizing reviews and sale alerts, Lee Anne has built a loyal audience that relies on her for practical styling advice and value-driven recommendations. Beyond Instagram, she produces YouTube try-on videos and curates shoppable looks through LTK, positioning herself as a go-to resource for everyday style on a budget while balancing family life and content creation.

United States

The Spoiled Home is a home décor and lifestyle platform created by longtime friends Sandi and Shalia, who share a passion for mixing high- and low-priced finds to create warm, elevated interiors. Since launching in 2015, they’ve built a loyal following through approachable styling, seasonal decorating ideas, and practical shopping guides that make curated spaces feel attainable. Their content spans full room refreshes, paint colors, rugs, lighting, and everyday hosting inspiration, often paired with detailed sourcing through LTK. Known for blending classic neutrals with layered textures, they focus on livable design rather than overly styled spaces. Beyond Instagram, they maintain a blog and podcast, expanding into travel, gift guides, and entertaining tips while emphasizing friendship, accessible luxury, and creating a home that feels both polished and personal.

Los Angeles, CA, USA

Karalyn Holden is a Los Angeles-based lifestyle and family creator who shares the realities of motherhood, travel, and advocacy with an authentic, community-driven voice. Known for documenting life on the go with her children, she blends practical parenting content with heartfelt storytelling, including her cleft-strong awareness journey and nonprofit support initiatives. Karalyn’s feed balances everyday moments, sports-mom life, fostering pets, and family travel, creating a relatable space for modern parents. She is also connected to safety and awareness work through The SwamCam initiative, reinforcing her mission-focused platform. With a loyal mid-size audience and strong engagement, she partners with brands that align with family life, youth activities, wellness, and practical travel solutions, positioning herself as a trusted voice for active, purpose-driven moms navigating busy schedules and meaningful causes.

Phoenix, AZ, USA

Lauren “Lolo” Webb is a Phoenix-based lifestyle and family creator known for her warm, ranch-inspired content and everyday motherhood storytelling. She shares life with her husband Jason and their three children, blending home décor, matching family fashion, travel moments, and rural-meets-suburban living. Her platform highlights “AZ living with a side of ranch,” often featuring animals, casual style, and approachable home organization tips. Beyond Instagram, she monetizes through LTK, brand partnerships, and her own Lolo Glow tanning line. Webb’s content resonates with moms who value practical style, affordable finds, and authentic family routines. With a highly engaged audience, she has built a community around relatable parenting, seasonal décor, and accessible fashion, positioning herself as a go-to creator in the family lifestyle and home space.

United States

Molly Tally is t a U.S.based DIY and home renovation influencer known for her fearless, self-taught approach to transforming everyday spaces. With a “dream, build, repeat” mindset, she shares budget-friendly remodels, power-tool tutorials, and bold design projects that make home improvement feel accessible to real families. Her content blends humor, trial-and-error transparency, and practical education, earning her a loyal following of homeowners who want to tackle projects themselves. From custom built-ins and fireplace installs to playful kids’ rooms and full kitchen upgrades, Molly documents the entire process mistakes included so followers learn alongside her. Positioned as an “ADHD DIY best friend,” she brings energy, relatability, and confidence to the renovation space while encouraging women in particular to pick up tools and build their own dream homes.

Phoenix, AZ, USA

Liz Roth is an Arizona-based interior design creator and the voice behind @desertdecor, where she documents the renovation and styling of her family home with a warm, livable desert aesthetic. Her content blends practical DIY projects, budget-friendly transformations, and elevated traditional design, making high-end looks accessible to everyday homeowners. Liz is known for neutral palettes, layered textures, custom millwork ideas, and detailed room-by-room reveals that resonate with renovation audiences. She frequently shares sourcing tips, before-and-after makeovers, and styling guides that help followers recreate her look. Her work has been featured in major home publications, and she collaborates with furniture, décor, and home improvement brands aligned with her classic, family-focused style. Through approachable storytelling and step-by-step education, Liz positions herself as a trusted resource for attainable, timeless home design.

Austin, TX, USA

Michele Jaliene is a Texas-based lifestyle and fashion creator known for her petite style inspiration, affordable outfit finds, and relatable motherhood content. She began blogging in 2018 and has grown her Instagram to more than 400K followers by sharing everyday looks, try-ons, and budget-friendly fashion through LTK. Her content blends casual athleisure, date-night outfits, and seasonal style with glimpses into life as a wife and mom, including her daughter Lucy Rae. Standing 5’3”, she specializes in petite sizing, making her a go-to resource for women seeking flattering, accessible fashion. Based in Austin, she partners with popular high-street and value retailers while maintaining a warm, girl-next-door voice that resonates with young families and millennial shoppers.

United States

Ashley Merry is a U.S.-based lifestyle creator, mom of four, and shopping influencer known for blending relatable family life with product discovery and true-crime commentary in her Stories. Since launching her platform in 2013, she has built a loyal audience through everyday outfit ideas, home finds, kids’ essentials, and travel snapshots, often linking affordable pieces through LTK and Amazon storefronts. Her content balances practical style—petite sizing, casual looks, and budget-friendly fashion—with candid motherhood moments and behind-the-scenes routines. Ashley’s feed functions as a digital catalog for followers looking for wearable outfits, home organization ideas, and seasonal shopping edits. With consistent engagement and a commerce-driven approach, she has positioned herself as a conversion-focused creator in the family, fashion, and home categories

Indiana, USA

Katie Walsh, creator of My Little Kate Cod, shares a warm, cottage-inspired lifestyle rooted in classic Cape Cod charm and Midwestern living. Her content blends cozy interiors, seasonal decorating, gardening, antiques, and simple family moments, all styled with soft blues, florals, and vintage textures. She is known for approachable home décor, thrifted finds, and layered traditional design that resonates with cottagecore and coastal audiences. Katie regularly integrates product styling into everyday spaces, making brand partnerships feel organic and attainable. Collaborations include Well Woven, Antique Candle Co., Liquid I.V., Amazon, LTK, and features with Fine Gardening Magazine. Based in Indiana, she connects with followers seeking timeless, cozy homes, garden inspiration, and attainable traditional style through thoughtful storytelling and consistent seasonal content

Pasadena, CA, USA

Annabelle Wang is a lifestyle and motherhood creator sharing authentic, cozy living content with her community. A mama of two, Annabelle opens her world to travel, style, family moments, and the real experiences of the long journey to parenthood — from years of fertility challenges to the joy of her children. Her heartfelt storytelling, relatable everyday posts, and thoughtful product recommendations make her a go-to resource for busy moms and women who crave real moments over perfection. Annabelle partners with brands that enhance family life, comfort, and style, while inspiring her audience to make intentional choices that feel good at home and on the go

Iowa, USA

Erica Mueller is a home, fashion, and lifestyle creator best known for her cozy, attainable interiors and relatable motherhood content. A self-described midsize style advocate, she shares outfit inspiration, affordable home finds, beauty favorites, and everyday family life with an engaged audience. Her feed blends neutral farmhouse aesthetics with practical organization ideas, seasonal décor, and budget-friendly shopping guides that resonate with busy moms. Erica is especially known for sourcing pieces from big-box retailers and turning them into warm, curated spaces that feel lived-in and welcoming. In addition to home styling, she highlights real-life routines, body-positive fashion, and simple DIY touches. Her approachable tone, consistent storytelling, and focus on comfort over perfection have positioned her as a trusted voice in accessible home décor and midsize lifestyle influencing.

Temecula, CA, USA

Jordan Farmer is the creator behind house.becomes.home, a California based lifestyle and interiors platform focused on cozy attainable design. A mom and home enthusiast, she shares daily décor inspiration, organization tips, family-friendly recipes and budget conscious shopping finds that help followers turn everyday spaces into warm, functional homes. Her content blends modern farmhouse aesthetics with practical hacks, seasonal styling, and “daily deal” product curation, making her a go-to source for approachable home upgrades. With a strong presence on Instagram and LTK, Jordan partners with major retail and home brands while documenting her own new-build journey and real-life family routines. Her relatable storytelling, neutral palettes, and mix of high-low décor solutions resonate with women balancing motherhood, style and smart spending

Grand Rapids, MI, USA

Liz Marie is a Michigan based interior designer, author and digital creator known for her signature “cozy cottage” aesthetic that blends vintage finds, farmhouse textures and soft neutral palettes. She is the founder of the popular Liz Marie Blog and co-owner of The Found Cottage, a curated home décor shop and event brand. Liz shares daily inspiration around DIY projects, antique sourcing, seasonal styling, and life on her 1800s farmhouse with her husband Jose and their son. Her work has been featured on national television and in leading design publications, helping her build a loyal audience drawn to her warm, lived-in approach to home. Through books, social content and retail, she has become a leading voice in modern farmhouse and nostalgic country design.

Indianapolis, IN, USA

Mina Starsiak Hawk is a home renovator, author, entrepreneur, realtor and television personality best known for starring on HGTV’s Good Bones, where she transformed neglected houses into vibrant homes in Indianapolis. As co-founder and owner of Two Chicks and a Hammer, she built a respected renovation brand with a focus on thoughtful design and community revitalization. Mina expanded her creative footprint with the retail concept Two Chicks District Co. and launched a children’s clothing line inspired by her own kids. She also hosts the podcast Mina AF, where she discusses design, life, family and real-world experiences beyond the glossy surface. Mina regularly shares renovation tips, stylish interiors and personal insights with her large audience across social platforms. Her approachable style, business ventures and media presence have made her a trusted voice in home design and lifestyle.