DIY and Home Decor

California, USA

Danielle Alana Reyes is a lifestyle and motherhood creator who shares authentic content centered on family, home, fashion, and everyday living. Her platform blends relatable parenting moments with home inspiration, beauty favorites, wellness routines, and personal style, creating a warm and approachable online community. Danielle's content emphasizes authenticity over perfection, offering practical recommendations and honest glimpses into daily life that resonate with modern women and young families. She regularly collaborates with lifestyle, fashion, beauty, and home brands while maintaining a clean, aspirational aesthetic. Through engaging storytelling and consistent visual content, Danielle has built a trusted platform where followers turn for inspiration on motherhood, family life, organization, travel, and creating meaningful everyday moments.

Savannah, GA, USA

Amy Darley is a family lifestyle and homemaking creator who inspires busy moms with practical ideas for simplifying everyday life. A former elementary school teacher, Amy transitioned into full-time content creation in 2017 and has built a loyal community through relatable videos featuring easy family recipes, cleaning routines, home organization, DIY projects, budget-friendly shopping finds, and motherhood. Living in Savannah, Georgia, with her husband Chance and their two children, Amy shares authentic glimpses into family life while encouraging women to create organized, welcoming homes without unnecessary stress. Through Instagram, YouTube, TikTok, and her blog, she provides meal plans, printable resources, home inspiration, and realistic routines that help families save time, stay organized, and enjoy life together.

Los Angeles, CA, USA

Sally Hyunji Kim is a Korean-American beauty and lifestyle creator known for her calming aesthetic, honest skincare reviews, fashion inspiration, and cinematic lifestyle content. Based in Southern California, she shares a blend of beauty tutorials, everyday routines, travel vlogs, home décor, and Korean-inspired fashion while documenting her life across Instagram, TikTok, and YouTube. Her approachable personality and polished visual style have helped her build a highly engaged audience that values thoughtful product recommendations and authentic storytelling. Sally is also recognized for creating long-form vlogs featuring travel, home organization, and everyday life, making her a sought-after partner for premium beauty and lifestyle brands. In 2026, she was selected as a Sephora Squad creator, further establishing her credibility within the beauty industry.

Utah, USA

Florence Revival is a home décor and DIY lifestyle creator known for helping homeowners create warm, timeless living spaces through attainable decorating ideas, renovation projects, and curated home finds. Her content blends classic interior styling with practical DIY tutorials, seasonal decorating inspiration, organization tips, and product recommendations that make beautiful homes feel achievable. In addition to home design, she shares gardening projects, family life, entertaining ideas, and lifestyle content that resonates with homeowners looking to refresh their spaces without sacrificing functionality. Through her blog, newsletter, and social channels, Florence Revival has built a loyal community by combining approachable design advice with carefully curated home products and easy-to-follow project ideas.

Baltimore, MD, USA

Lisa Ruocco Gaskarth is a lifestyle and family-focused creator best known for her long-standing public presence as the wife of All Time Low frontman Alex Gaskarth. Originally from Maryland, she has maintained a relatively private but steady social media presence centered around travel, home life, personal style, and life within the music industry ecosystem. Her content reflects a blend of everyday lifestyle moments and behind-the-scenes glimpses into touring life, events, and family experiences connected to her husband’s career. Rather than positioning herself as a traditional influencer, Lisa’s presence is more personal and relationship-driven, with an audience that follows her for authenticity, familiarity, and her connection to the pop-punk music scene. Over time, she has become a recognizable figure within music-adjacent lifestyle communities due to her long-term relationship and marriage to a well-known artist.

Tampa, FL, USA

Kelsey Floyd is a ceramic artist, entrepreneur, and digital creator who has built a thriving online community through her handcrafted pottery and artistic process. Best known for her sculptural ceramic chain vases and organic home décor pieces, Kelsey shares the behind-the-scenes journey of designing, throwing, glazing, and firing her work. Her content combines artistry with education, giving followers an intimate look at the craftsmanship involved in creating functional ceramics. Through Instagram and TikTok, she has transformed her passion into a successful creative business, inspiring aspiring artists and collectors alike. Her calming, process-driven videos and distinctive aesthetic have helped establish her as one of the most recognizable ceramic creators on social media, bridging the worlds of fine art, home décor, and creator-led entrepreneurship.

Little Rock, AR, USA

Kimberly Bellia, known as Sweetmotherly, is a lifestyle and motherhood creator focused on helping women simplify home life while maintaining a warm, cozy, and aesthetically curated environment. Her content blends affordable home styling, practical mom routines, seasonal décor inspiration, and daily lifestyle moments that resonate with mothers seeking both functionality and beauty in their households. She has built a strong presence by sharing accessible fashion, home finds, and curated shopping recommendations designed for everyday family living. Her storytelling style emphasizes comfort, simplicity, and intentional living, often highlighting ways to create a calm and organized home environment without high-cost design solutions. Across Instagram and shopping platforms, she bridges content creation with affiliate-driven product curation, positioning herself within the modern “home + motherhood + commerce” creator space.

Scottsdale, AZ, USA

Lauren Luyendyk is a lifestyle creator, entrepreneur, and television personality best known for building one of social media's largest family-focused communities following her appearance on The Bachelor. Since marrying Arie Luyendyk Jr., Lauren has expanded her platform beyond reality television by sharing authentic family life, home projects, travel adventures, beauty routines, and motherhood with their four children. Her content balances polished lifestyle imagery with relatable parenting moments, making her a trusted voice among millennial families. In addition to creating digital content, Lauren has launched her own beauty collaborations and entrepreneurial ventures, successfully leveraging her audience into long-term consumer brands. Her approachable personality, consistent storytelling, and highly engaged community have made her a sought-after partner across the beauty, fashion, home, and family lifestyle industries.

Austin, TX, USA

Jenessa Wait is a Christian creator, entrepreneur, and author who has built a thriving online community through faith-filled encouragement, family storytelling, and inspirational content. Based in Austin, Texas, she shares daily reflections rooted in Scripture alongside honest conversations about marriage, motherhood, and personal growth. Jenessa first gained recognition through her hand-lettered Bible verses and inspirational artwork before expanding into books, home décor, speaking, podcasting, and online education. Together with her husband and children, she documents family life while encouraging followers to pursue a deeper relationship with God. Her authentic, uplifting approach has made her a trusted voice within the Christian creator community and a sought-after partner for faith-based brands and organizations

San Antonio, TX, USA

Jena Roach is a home design and renovation creator known for transforming everyday spaces through thoughtful design, practical DIY projects, and professional-quality home renderings. Based in San Antonio, Texas, she has built a highly engaged audience by documenting renovations, room makeovers, styling projects, and interior design concepts that help homeowners visualize and improve their living spaces. Through her platform, Jena combines design expertise with approachable education, sharing inspiration, before-and-after transformations, and actionable tips that make home improvement more accessible. Her content appeals to homeowners looking for realistic renovation ideas, timeless design solutions, and budget-conscious ways to elevate their homes. Her blend of creativity, technical design skills, and relatable storytelling has made her a trusted voice within the home décor and renovation community.

Fort Worth, TX, USA

The Broadmoor House is a home décor and lifestyle content platform focused on helping audiences elevate everyday living spaces through approachable, budget-friendly interior styling and DIY inspiration. Built around a “high-low” design philosophy, the brand curates a mix of affordable and elevated home finds to help followers create polished interiors without requiring full renovations or luxury budgets. Content typically includes room makeovers, seasonal styling ideas, product recommendations, and practical decorating tips designed for real homes and everyday families. The platform also extends into affiliate-driven shopping content and curated home edits across social media and its website. Its aesthetic leans neutral, modern-farmhouse, and cozy minimalism, appealing to audiences who value clean design, functionality, and attainable home transformation ideas.

Iowa, USA

Sarah, the creator behind Grace In My Space, is a home and lifestyle creator, interior stylist, and blogger known for making beautiful home design approachable and achievable. She has built a loyal audience by sharing practical decorating ideas, DIY renovation projects, organization tips, and budget-friendly design inspiration. Her content blends modern and transitional home aesthetics with realistic advice that empowers homeowners to create functional and inviting spaces. Through her website and social platforms, Sarah shares room makeovers, design tutorials, product recommendations, and seasonal décor inspiration while documenting life as a wife and mother. Her authentic teaching style and step-by-step approach have positioned Grace In My Space as a trusted resource for homeowners seeking attainable and timeless interior design inspiration.

Phoenix, AZ, USA

Amanda Paige, known online as This Crazy Life, is a U.S.-based lifestyle and homemaking creator focused on real-life home routines, cleaning motivation, and budget-friendly DIY renovations. A mother of three boys and a military spouse, she documents everyday family life alongside home transformation projects, including kitchen remodels, decluttering routines, and seasonal resets. Her content centers on making homemaking feel approachable and realistic, often featuring “clean with me” videos, organizing systems, and affordable decor ideas. Amanda built her audience by sharing transparent, relatable moments from her life as a stay-at-home mom, emphasizing that home management and family life are ongoing, imperfect processes. Her platform resonates strongly with viewers seeking practical inspiration for maintaining organized, functional, and cozy homes without high-cost aesthetics or professional stagi

United States

Nikki, known online as Farmhouse Decor Mama, is a lifestyle creator and blogger who shares a blend of farmhouse-inspired home décor, motherhood, family activities, and everyday living content. Through Instagram and her blog, she documents decorating ideas, seasonal styling, easy family recipes, parenting experiences, and practical home organization tips. Her content is centered around creating warm, inviting spaces and celebrating life's simple moments with family. Nikki's approachable storytelling and realistic depiction of home life have helped her build a loyal community of women looking for inspiration that feels achievable and authentic. By combining décor inspiration with family-focused content, Farmhouse Decor Mama has established herself as a relatable voice in the home and lifestyle creator space.

United States

Keely’s Version is a U.S.-based digital fashion and lifestyle creator known for highly shoppable outfit inspiration, affordable fashion hauls, and relatable “get ready with me” content. Her platform focuses on everyday styling for women seeking accessible, trend-driven looks across Amazon, Target, and other mainstream retailers. She has built a strong audience through consistent outfit-of-the-day videos, seasonal try-ons, and curated home and lifestyle finds that emphasize practicality and affordability. Her content is structured around real-life wearable fashion rather than high-fashion editorial styling, making her especially popular within the mass-market influencer space. Keely’s approach blends personal styling with affiliate commerce, positioning her as a strong conversion-focused creator within the modern social shopping ecosystem.

Kat May is a U.S.-based lifestyle and motherhood creator known for her calming, routine-driven content focused on home organization, cleaning motivation, and simple self-improvement habits. Her TikTok presence centers around “reset with me” style videos, where she shares structured daily routines, productivity tips, and motivational prompts aimed at helping viewers create more intentional and manageable home environments. Kat’s content resonates strongly with moms and busy individuals who appreciate practical, low-pressure systems for maintaining order and mental clarity in everyday life. Rather than entertainment-driven content, her platform leans into lifestyle coaching through relatable, real-world routines that emphasize consistency, discipline, and small daily wins. This positions her within the growing “soft productivity” and home wellness creator niche

Lynn White, known on Instagram as Mrs. Lynn White, is a lifestyle and family content creator recognized for her cozy, home-centered storytelling that blends cooking, baking, and everyday family living. Her content typically focuses on approachable meals, home routines, seasonal hosting ideas, and relatable moments from motherhood and marriage. With a warm, aesthetic-driven visual style, she has built a loyal audience that engages with her recipes, kitchen content, and lifestyle inspiration rooted in comfort and simplicity. Lynn’s platform reflects a modern “home-first” lifestyle brand where food, family, and daily routines are central to her storytelling. She frequently collaborates with consumer and home brands that align with kitchen, food, and home lifestyle categories, making her a strong fit for everyday household audiences.

Catherine Elaine is a lifestyle and home organization creator best known for her YouTube channel dedicated to cleaning, decluttering, and budget-friendly organization ideas. Since launching her content journey, she has built a loyal community by sharing practical solutions for organizing small spaces, simplifying daily routines, and creating functional family homes. Her videos combine real-life motherhood experiences with approachable home projects, inspiring viewers to embrace minimalism and intentional living without spending excessively. Catherine's relatable storytelling and easy-to-follow methods have generated millions of views and established her as a trusted voice in the home and lifestyle space. Through content focused on organization, cleaning routines, and everyday family life, Catherine empowers audiences to create calmer, more efficient, and beautifully organized living environments.

Kansas City, MO, USA

Rachel Puccetti is a fashion, beauty, home, and lifestyle creator known for sharing affordable style inspiration, home finds, and everyday favorites with a highly engaged community of women. Based in Kansas City, Rachel has built her platform around making fashion and home décor accessible, blending budget-friendly shopping with elevated styling ideas. Her content features outfit inspiration, seasonal trends, beauty recommendations, home décor, organization tips, and curated product discoveries that simplify everyday living. Through her blog, YouTube channel, and social media platforms, Rachel has become a trusted source for practical shopping guides and attainable lifestyle inspiration. Her relatable approach and focus on affordable, stylish living have helped her cultivate a loyal audience that turns to her for fashion ideas, home updates, and product recommendations that fit real life.

Phoenix, AZ, USA

Amber Fillerup Clark is one of the original lifestyle influencers who helped define modern creator culture. She first gained recognition through her blog, Barefoot Blonde, where her hair tutorials, fashion content, travel adventures, and family storytelling attracted a massive global audience. A trained hairstylist, Amber successfully transformed her influence into multiple businesses, becoming a leading example of the creator-to-founder movement. Today, she is the founder of both BFB Hair and Dae Hair, two highly successful beauty brands built from her expertise in hairstyling and audience trust. Based in Arizona, Amber shares content focused on beauty, fashion, family life, travel, entrepreneurship, and wellness. Her combination of creative storytelling, distinctive visual style, and business success has made her one of the most influential creators of her generation.

Missouri City, TX, USA

Tyra Chatman is a DIY home renovation, interior design, and lifestyle creator best known as the founder of What Love Built. She has built a highly engaged audience by documenting her journey of transforming homes through hands-on renovations, power-tool tutorials, room makeovers, organization projects, and budget-friendly design solutions. What sets Tyra apart is her ability to make home improvement approachable, empowering homeowners—especially women—to tackle projects themselves with confidence. Her content blends modern interior design, family life, home décor, contractor resources, and renovation education. Beyond social media, Tyra offers home consultations, renovation resources, workshops, and contractor referral services. Her audience follows her for practical DIY guidance, inspiring transformations, and attainable design ideas that help create beautiful, functional homes without sacrificing personality or budget.

Los Angeles, CA, USA

Heather Altman is a luxury real estate expert, television personality, entrepreneur, and lifestyle creator best known for her role on Bravo's Million Dollar Listing Los Angeles. As a top-producing agent with Douglas Elliman and a key member of The Altman Brothers team, Heather has helped facilitate billions of dollars in luxury real estate transactions throughout Southern California. Beyond real estate, she has built a strong social media presence centered on luxury homes, interior design, family life, travel, fashion, wellness, and entrepreneurship. Together with her husband, Josh Altman, Heather has become one of the most recognizable personalities in luxury real estate. Her content offers followers a behind-the-scenes look at high-end properties, home design, parenting, business leadership, and the lifestyle that accompanies success in the luxury market.

Erika Vér is a home décor, DIY, interior design, and lifestyle creator best known as the founder of Peony + Honey, a rapidly growing home and lifestyle brand centered around creating beautiful, intentional living spaces. After spending a decade as a radio host in Cleveland, Erika transitioned into full-time content creation, where she now shares home renovations, decorating ideas, DIY projects, vintage finds, organization tips, and lifestyle content with her highly engaged audience. Known for her signature blend of approachable luxury and creative problem-solving, Erika inspires followers to transform their homes without sacrificing personality or budget. Her current home renovation projects, modern Victorian design aesthetic, and passion for timeless interiors have made her a trusted voice in the home design space.

United States

Carissa Nunez is a cleaning, organization, and home lifestyle creator who has built one of the largest audiences in the cleaning content space. Known online as Carissa Cleans It All, she shares extreme cleaning transformations, home resets, organization projects, restocking videos, decluttering routines, and practical home-management tips. Since launching her content in 2020, Carissa has grown a highly engaged community across Instagram, TikTok, and YouTube by making cleaning motivating, attainable, and visually satisfying. Her content appeals to homeowners, busy parents, and organization enthusiasts looking for inspiration to create functional, beautiful living spaces. In addition to cleaning content, she shares home products, storage solutions, family life, and DIY projects, making her a trusted voice in the home and organization category