DIY and Home Decor

Austin, TX, USA

Kansas Michalke is a Texas-based lifestyle entrepreneur, fashion creator, podcaster, and social media personality best known for her colorful maximalist aesthetic, outspoken personality, faith-based messaging, and highly engaged motherhood content. She first gained traction through fashion and boutique culture before evolving into a broader lifestyle creator brand focused on family life, thrifting, home décor, parenting, entrepreneurship, and personal storytelling. Known for her bold visual identity and “boycotting boring” philosophy, Kansas built a loyal audience through highly personality-driven content that mixes motherhood, marriage, faith, humor, vintage shopping, colorful fashion, and unconventional lifestyle storytelling. She has also launched multiple businesses and creative ventures, including boutique and retail projects, while expanding into podcasting through Kansas State of Mind. Her content style is intentionally chaotic, quirky, and anti-minimalist, helping distinguish her from traditional polished lifestyle influencers.

Marion, IL 62959, USA

Kailyn Cash is a home décor, organization, and family lifestyle creator best known for her calming, aesthetically curated content focused on home styling, cleaning motivation, organization systems, and everyday family life. She built her audience primarily through YouTube before expanding across Instagram and other creator-commerce platforms, gaining strong traction with “shop with me,” home transformation, organization, and decluttering videos. Her content combines cozy home aesthetics with practical organization advice, affordable décor inspiration, family routines, and lifestyle storytelling. Kailyn’s audience is especially drawn to her soothing editing style, realistic family-centered content, and approachable approach to creating functional, beautiful living spaces. Unlike trend-driven creators, her platform performs strongly through evergreen home and lifestyle content with high repeat-view engagement

Chicago, IL, USA

Liz Hartmann, known online as Miss Liz Did It, is a DIY, home décor, lifestyle, and family creator best known for sharing approachable home renovation projects, creative decorating ideas, organization hacks, and everyday lifestyle inspiration. Based in the Chicago area, Liz has built a loyal audience through relatable storytelling and easy-to-follow tutorials that encourage followers to confidently tackle home projects themselves. Her content blends DIY renovations, seasonal decorating, furniture flips, home styling, motherhood, and family life with a warm and accessible personality that resonates strongly with modern homeowners and busy moms. Through her blog, Instagram, TikTok, YouTube, and shopping platforms, Liz shares practical inspiration designed to make homes feel functional, stylish, and personal without overwhelming perfectionism. Her approachable aesthetic and realistic project execution have made her a trusted voice in the home and lifestyle creator space

United States

Robyn Vilate (Robyn Stewart) is a lifestyle and fashion creator known for her blog-era influence and Instagram presence built around family life, modest fashion, home aesthetics, and everyday lifestyle storytelling. She first gained traction through her blog and social media content featuring curated yet relatable posts centered on motherhood, personal style, home living, and aspirational-but-accessible lifestyle content. Her brand sits in the “clean aesthetic family lifestyle” space, with a focus on polished visuals, seasonal fashion inspiration, home organization, and relatable day-to-day routines. She is a millennial/mature lifestyle creator (not Gen Z), with an audience that follows her for consistency, trust, and family-centered content rather than trend-driven or viral-first content. Her positioning aligns strongly with brands targeting established women and mothers in their 30s–50s seeking lifestyle inspiration rooted in real-life family dynamics and refined everyday style.

New York, NY, USA

Rosey Blair is a New York–based lifestyle creator known for her cozy, seasonal aesthetic centered around home life, fashion, beauty, and comfort-driven styling. Her content under @roseybeeme blends plus-size fashion, feminine everyday outfits, home décor, reading culture, cats, and “cozy living” inspiration with a strong emphasis on seasonal transitions (fall, winter, etc.). She originally grew her platform through blog-style storytelling and affiliate content, later expanding into Instagram and TikTok as a full-time creator. Her brand voice is warm, personal, and lifestyle-driven, often mixing outfit inspiration with home routines and reflective commentary on life and identity. She is firmly a millennial / 30s–40s creator and is known for speaking to women in similar life stages who prioritize comfort, confidence, and aesthetic home-and-fashion inspiration over fast trends.

New York, NY, USA

Tyler Moore, widely known as Tidy Dad, is a home organization, cleaning, and family lifestyle creator who has built a loyal audience through practical systems designed for busy families living in small spaces. A New York City public school teacher, husband, and father of three daughters, Tyler shares approachable routines, decluttering strategies, productivity habits, and realistic home management tips that prioritize functionality over perfection. His content blends organization advice with family life, wellness, routines, and emotional balance, helping followers simplify everyday living without creating unrealistic standards. Through his bestselling book Tidy Up Your Life, podcast appearances, and highly engaged social platforms, Tyler has become a trusted voice in modern family organization. His relatable storytelling, calm aesthetic, and achievable methods resonate strongly with parents, professionals, and households looking to reduce stress and create more intentional living environments.

Dallas, TX, USA

Ría Safford is a professional organizer, lifestyle creator, entrepreneur, and founder of RíOrganize , a luxury home organization and design company focused on helping busy families create calm, functional, and beautifully organized spaces. As a Cuban-American mother of three, Ría built her platform by sharing realistic organization systems, home transformations, parenting hacks, and practical routines designed to simplify modern family life. Her content blends elevated home aesthetics with approachable solutions for storage, decluttering, routines, and motherhood. Ría has worked with celebrity clients including Vanessa Bryant, Ciara, and Jen Atkin while also building a loyal audience of everyday parents seeking structure and balance. Through social media, partnerships, books, and product collaborations, she has become a trusted voice in family organization, home systems, parenting lifestyle, and functional design.

Minnesota, USA

Cort Anderson is a lifestyle, fashion, beauty, and motherhood creator best known for her relatable personality, comedic storytelling, and honest approach to everyday life. Through The Cort Report, she shares a mix of family moments, attainable fashion inspiration, beauty tutorials, wellness products, and humorous takes on parenting and marriage. Her content resonates because it feels authentic, approachable, and community-driven, blending polished creator campaigns with real-life experiences that connect with modern women and moms. Cort has built a loyal audience by focusing on confidence, self-expression, affordable style, and transparent product recommendations. Her platforms feature a balance of entertainment, lifestyle education, and aspirational yet accessible content, making her a strong fit for beauty, fashion, home, wellness, and family-oriented brand

Boston Heights, OH, USA

Arhaus is a premium American home furnishings and lifestyle brand founded in 1986, known for sustainably sourced, artisan-crafted furniture and décor designed to last for generations. Built around a “heirloom-quality, globally inspired” philosophy, the brand partners with craftspeople around the world—using reclaimed woods, recycled metals, and traditional manufacturing techniques—to create sofas, dining sets, lighting, rugs, and décor that sit at the intersection of luxury design and sustainable living. Arhaus operates as a high-end omnichannel retailer with showrooms, interior design services, catalogs, and a strong ecommerce platform, positioning itself as a modern lifestyle brand rather than just a furniture store.

United States

The Style Collection is a direct-to-consumer lifestyle brand founded by focused on luxury-inspired cozy home goods, blankets, robes, accessories, and personalized lifestyle products. Originally launched as a fashion accessories and jewelry boutique, the company evolved into a fast-growing social-commerce brand centered around ultra-soft blankets, seasonal collections, licensed collaborations, and gifting products. The Styled Collection built its audience through highly visual Instagram marketing, influencer partnerships, and emotionally driven “cozy luxury” branding targeted toward women, families, and home-focused consumers. The brand emphasizes accessible luxury, personalization, and comfort-focused design while leveraging strong community engagement and social-first product launches to drive ecommerce growth.

Nashville, TN, USA

Ashley is a lifestyle and family creator best known for the Instagram platform @beausandashley, where she shares content centered around intentional living, family travel, fashion, home decor, and parenting. Ashley Wilson built her audience through warm, aspirational storytelling that blends “livable luxury” aesthetics with relatable family moments alongside her husband, music producer Trey Wilson. Her content focuses on creating meaningful experiences through travel, home design, and positive parenting while maintaining a polished yet approachable visual style. Unlike high-volume affiliate creators, Ashley Wilson operates in a relationship-driven lifestyle lane where audience trust is built through storytelling and emotional connection rather than aggressive product promotion. Her platform attracts brands aligned with family lifestyle, interiors, hospitality, and elevated everyday living

Seattle, WA, USA

Bre is a fashion, beauty, and motherhood creator known for sharing everyday style, home inspiration, and family life content through Instagram, TikTok, and her personal blog. Bre Sheppard began building her audience while attending Western Washington University, later transitioning from retail and merchandising into full-time content creation. Her platform blends wearable fashion, beauty tutorials, home decor, and parenting moments with an approachable “daily life & style” aesthetic. Bre Sheppard has developed a strong commerce-driven ecosystem through curated shopping guides, beauty recommendations, and lifestyle product integrations while maintaining a highly relatable tone. Her audience connects with practical outfit inspiration, motherhood storytelling, and attainable lifestyle content designed around real-life routines and elevated everyday living.

United States

Cait is the creator behind @caitscozycorner, a home and lifestyle platform focused on cozy interiors, affordable decor, seasonal styling, and approachable everyday living. Cait built her audience through calming, aesthetically driven content centered around soft home design, organization ideas, cozy routines, and curated decor inspiration. Her platform blends neutral-toned interiors with practical lifestyle recommendations, creating a warm and accessible version of the “cozy home” aesthetic popular across Instagram and Pinterest. Unlike luxury interior designers, Cait operates in the relatable home inspiration lane, where audience engagement comes from attainable styling and comfort-focused living rather than high-end renovation content. Her content ecosystem is heavily visual and shopping-friendly, appealing to women interested in creating calm, curated living spaces on realistic budgets

Los Angeles, CA, USA

Katie Staples is the home and lifestyle creator behind Halfway Wholeistic, a digital platform focused on interior styling, family life, and approachable home inspiration. Katie Staples built her audience through curated home decor content, room makeovers, and lifestyle storytelling centered around creating warm, functional living spaces. Her content blends modern farmhouse and neutral design aesthetics with everyday family moments, making her relatable to homeowners and young families looking for attainable design inspiration. Unlike luxury interior creators, Katie Staples focuses on practical styling and accessible decor solutions while maintaining a visually cohesive brand identity. Through Halfway Wholeistic, she has expanded into blog content, curated home collections, and affiliate-driven home recommendations tied to decor and renovation inspiration.

Dallas, TX, USA

Kate Winford is a home decor creator and small business owner who shares interior styling, vintage finds, and approachable home design through her platform @katewinfordhome. Kate Winford built her audience by focusing on curated spaces, thrifted decor, and attainable styling ideas that blend modern and vintage aesthetics. Her content highlights room transformations, shelf styling, and everyday home inspiration, often tied to pieces she sources or sells through her Etsy shop. Unlike high-frequency affiliate creators, Kate Winford operates in a design-first, product-second lane, where visual inspiration and taste drive engagement rather than heavy promotion. Her platform reflects a boutique home styling approach, appealing to audiences interested in curated interiors rather than mass retail shopping.

California, USA

Sivan Ayla is a lifestyle creator, entrepreneur, and founder who built her platform around “everyday luxury” content spanning fashion, beauty, home, and motherhood. She began as a blogger and evolved into a multi-brand founder, launching both a tanning and body-care line and a swimwear brand. Her content blends aspirational aesthetics with practical lifestyle recommendations, often delivered through curated shopping guides and editorial-style storytelling. Sivan sits at the intersection of influencer and brand founder, using her platform to drive both personal content and owned product lines. Unlike high-frequency affiliate creators, her monetization leans toward brand ownership and selective collaborations, positioning her as a premium lifestyle voice with strong product development credibility.

United States

ade Bennett is a motherhood and lifestyle creator known for aesthetically driven content centered around family life, home, and everyday routines. Her platform blends soft, neutral-toned visuals with relatable parenting moments, creating a calm, curated feed that appeals to modern moms. She focuses on storytelling through visuals rather than high-energy or sales-driven content, often highlighting home life, children, and lifestyle inspiration. Unlike heavy affiliate creators, Jade leans toward a low-volume, aesthetic-first approach, where brand integrations are subtle and aligned with her visual identity. This positions her in the editorial mom lifestyle lane, where audience trust and taste matter more than high-frequency product promotion or discount-driven commerce.

Nashville, TN, USA

Christina Muscari, known as Pretty Distressed, is a DIY, home decor, and lifestyle creator focused on affordable home transformations, furniture flipping, and everyday living for women over 40. Her content centers on practical, budget-friendly home upgrades, including painted furniture, room makeovers, and accessible design ideas that resonate with everyday homeowners. She combines step-by-step DIY tutorials with lifestyle storytelling, making her content both inspirational and instructional. Christina has built a strong niche audience by focusing on affordable decor over luxury, positioning herself as a trusted voice for realistic home improvement. She also extends into creator education and podcasting, helping other creators build content businesses. Her platform blends utility, relatability, and commerce-driven recommendations.

Cleveland, OH, USA

Brianna Koehler, known online as @bitsofbri, is a motherhood, homemaking, and lifestyle creator who has built a highly engaged digital ecosystem centered around family life, routines, and everyday inspiration. Based in Cleveland, Ohio, she shares content focused on cleaning motivation, home organization, easy recipes, seasonal décor, and motherhood storytelling, all delivered in a warm, highly relatable tone. She originally rose to prominence through her YouTube channel, where her “clean with me” and routine-style videos generated millions of views and built a loyal audience that has translated across Instagram and commerce platforms. Her Instagram now operates as a high-intent lifestyle and shopping hub, blending homemaking inspiration with fashion, holiday content, and affiliate-driven product recommendations, particularly through LTK and brand partnerships.

Dallas, TX, USA

Betsy Mikesell is a family lifestyle creator, entrepreneur, and CEO best known as the founder of Beddy’s, a fast-growing bedding brand that gained national recognition for its zip-up bed-making system. She first rose to prominence through The Mikesell Family YouTube channel, where she documented family life, parenting, and major life events, later translating that audience into a highly successful direct-to-consumer business. Her Instagram blends motherhood, family storytelling, home life, entrepreneurship, and product-driven content, often integrating her brand into everyday routines. Betsy has built a strong, loyal audience of approximately 325K–335K followers, with engagement rates considered “very good” for her category. She represents a powerful hybrid of creator + founder, making her especially valuable for commerce-led campaigns and brand storytelling rooted in real business ownership.

Dallas, TX, USA

Crisp Collective is a home, lifestyle, and seasonal content brand led by Bethany Crisp, focused on creating approachable inspiration for family life, entertaining, and everyday living. The platform blends gift ideas, easy recipes, holiday content, outfits, and home styling, with a strong emphasis on seasonal moments and family traditions. A key differentiator is the brand’s owned product ecosystem, particularly the highly popular “Crisp Cringle” elf kits, which position the account as both a creator platform and a commerce-driven brand. The content style is warm, practical, and highly shareable, making it especially effective for Pinterest-style inspiration and Instagram shopping funnels.

United States

Allie Boss is a leading home, family, and farmhouse lifestyle creator best known for documenting the renovation of her 1800s farmhouse while sharing homesteading, homemaking, and family-centered everyday life. Her content blends rustic interiors, DIY home projects, homeschooling, motherhood, and simple living with a warm, highly visual aesthetic that strongly resonates with millennial mothers and home-focused audiences. Her platform has evolved into a major lifestyle and décor presence, with follower estimates ranging from 300K to 450K+ across reporting platforms and consistently strong engagement in the family and home category. She is especially known for farmhouse design inspiration, cozy seasonal styling, and authentic storytelling around motherhood and faith. The account also extends into affiliate commerce through home finds, presets, and family lifestyle partnerships.

Seattle, WA, USA

Julie Lancia is a leading home décor, interiors, and social commerce creator best known as one half of The Design Twins, the highly successful twin-led home and lifestyle brand she built alongside her sister Jodie. Julie’s content centers on elevated yet approachable interiors, seasonal styling, DIY décor, Amazon home finds, and practical organization ideas that convert strongly through affiliate commerce. Over the years, she has evolved from a home décor influencer into a major Amazon-led shopping and home finds creator, with strong authority in shoppable content, styling tutorials, and home refresh inspiration. Her audience responds particularly well to affordable luxury, quick décor upgrades, and everyday home solutions. With roughly 675K followers on Instagram and strong engagement, Julie is a top-tier creator in the home shopping and décor category.

Dallas, TX, USA

Casey Leigh Wiegand is a leading lifestyle, home, motherhood, and wellness creator known for her warm, visually rich storytelling and deeply engaged family-focused audience. Based in Texas with strong roots in Dallas, Casey has built a multi-platform brand around intentional living, cozy home design, family traditions, faith, wellness, and emotionally resonant motherhood content. Her platform blends aspirational interiors, seasonal décor, recipes, travel, family life, and personal reflections with a signature “sunshine and softness” aesthetic. Originally rising through her long-running blog The Wiegands, she has evolved into a major home and lifestyle voice with over 1.1M Instagram followers and strong authority in the home décor and DIY space. Her content performs especially well for family lifestyle, interiors, wellness, and premium retail partnerships.