Sally Kim
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About Sally Kim
Sally Hyunji Kim is a Korean-American beauty and lifestyle creator known for her calming aesthetic, honest skincare reviews, fashion inspiration, and cinematic lifestyle content. Based in Southern California, she shares a blend of beauty tutorials, everyday routines, travel vlogs, home décor, and Korean-inspired fashion while documenting her life across Instagram, TikTok, and YouTube. Her approachable personality and polished visual style have helped her build a highly engaged audience that values thoughtful product recommendations and authentic storytelling. Sally is also recognized for creating long-form vlogs featuring travel, home organization, and everyday life, making her a sought-after partner for premium beauty and lifestyle brands. In 2026, she was selected as a Sephora Squad creator, further establishing her credibility within the beauty industry.
Past Campaigns
Primarily women aged 18–35 interested in skincare, beauty, Korean beauty trends, fashion, home décor, travel, and lifestyle content. Her audience is concentrated in the United States with a strong following in South Korea, Canada, and Australia. Lancôme Sephora Netflix EM Cosmetics PH5 Bella Belle Shoes HiSmile MVMT
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Like Sally Kim? See similar creators in Beauty and Cosmetics: Hiralmi Rodriguez, Farheen Valliani, and Hanan Tehaili.
