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About Jordan Underwood Washburn

Jordan Underwood Washburn is a Nashville-based fashion, beauty, and lifestyle creator known for her polished personal style, humor, and highly relatable “everyday life” content. Her content centers on fashion, beauty, travel, home, friendships, family life, and lifestyle moments, often blending outfit inspiration with personality-driven humor. She has maintained a long-running presence in the influencer space and is represented by Trend Management. Her LTK presence focuses heavily on everyday style and beauty, with additional home décor, vacation, and seasonal shopping content. Jordan also shares content around girls’ trips, country-music events, family life, and her social circle, giving her a lifestyle identity that extends beyond traditional fashion influencing. Her commercial appeal comes from combining highly shoppable fashion content with an approachable, entertaining personality.

Past Campaigns

Best for fashion, beauty, accessories, travel, home, lifestyle, and consumer campaigns, especially outfit inspiration, seasonal styling, product discovery, relatable humor, and personality-driven short-form content. VICI – Has an established creator relationship with VICI, including a personalized JORDAN35 discount code and dedicated VICI content. VICI's own site also identifies Jordan in its influencer collections. Nordstrom – Has created fashion content around Nordstrom, including coverage of the Nordstrom Anniversary Sale and the VICI x Nordstrom launch. REVOLVE – Features REVOLVE fashion in her content, including dedicated spring-break outfit shopping content. Target – Regularly creates Target shopping and fashion content, including dedicated Target haul collections. Abercrombie & Fitch – Features Abercrombie fashion and seasonal sale selections within her shoppable fashion content. Amazon – Maintains an Amazon favorites collection featuring products she owns and recommends. Ulta Beauty – Features Ulta beauty products through her shoppable beauty content, including an Ulta-at-Target favorites collection. Cameo – Has a public Cameo profile offering personalized videos, giving her an additional direct-to-consumer entertainment/collaboration channel