Kelly Mindell
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About Kelly Mindell
Studio DIY is a colorful lifestyle, DIY, and creative content brand founded by Kelly Mindell, known for transforming everyday life into highly visual, playful, and design-forward experiences. Originally launched as a DIY craft blog in the early 2010s, Studio DIY evolved into a multi-platform lifestyle brand focused on party inspiration, home décor, parenting, travel, recipes, and bright maximalist aesthetics. Kelly became widely recognized for pioneering the “Instagrammable DIY” movement — creating oversized props, colorful installations, themed parties, and accessible craft tutorials that helped shape Pinterest-era and Instagram-era visual culture. Over time, the brand expanded into books, product collaborations, family content, podcasting, and creator partnerships while maintaining its signature colorful, optimistic visual identity.
Past Campaigns
Millennial women, mothers, creatives, and design lovers seeking colorful DIY inspiration, playful home décor, party ideas, parenting content, and visually driven lifestyle storytelling. Brands Cricut Michaels Disney Target Old Navy HP JOANN Pottery Barn Kids
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