Arts and Crafts

United States

Tara Panasiuk is the creator behind The Magnolia Mercantile, a lifestyle platform built around seasonal DIY projects, easy recipes, entertaining, home décor, shopping finds and family-friendly ideas. Her content is particularly strong at turning inexpensive, accessible products into creative projects that look polished and highly shareable. Tara's DIY work has been featured by outlets including Livingetc and The Kitchn, including viral projects using products from Dollar Tree, Amazon and Walmart. Her content also covers hosting, holiday entertaining, food boards, recipes, organization, décor and seasonal inspiration. She maintains a strong presence across Instagram, TikTok and LTK, where she has approximately 93,600 LTK followers. Her TikTok audience is approximately 272,000 followers, with strong engagement and an average of roughly 49,000 views per video. Her audience is overwhelmingly female, making her particularly attractive to home, food, retail, entertaining and seasonal brands.

Los Angeles, CA, USA

Cindy Pham is a content creator, entrepreneur, and social media strategist who helps creators and small businesses build authentic online brands through practical marketing education and engaging digital content. As the founder of Show Up Social Co., she shares actionable strategies covering Instagram growth, content planning, personal branding, audience engagement, and creator monetization. Drawing from her background in marketing, training, and business development, Cindy creates educational videos that simplify social media for entrepreneurs and aspiring creators. Her approachable teaching style and real-world advice have helped her build a loyal community across Instagram, TikTok, and Threads. Through consulting, digital resources, and brand partnerships, she empowers businesses to create meaningful online connections and sustainable long-term growth

Tampa, FL, USA

Kelsey Floyd is a ceramic artist, entrepreneur, and digital creator who has built a thriving online community through her handcrafted pottery and artistic process. Best known for her sculptural ceramic chain vases and organic home décor pieces, Kelsey shares the behind-the-scenes journey of designing, throwing, glazing, and firing her work. Her content combines artistry with education, giving followers an intimate look at the craftsmanship involved in creating functional ceramics. Through Instagram and TikTok, she has transformed her passion into a successful creative business, inspiring aspiring artists and collectors alike. Her calming, process-driven videos and distinctive aesthetic have helped establish her as one of the most recognizable ceramic creators on social media, bridging the worlds of fine art, home décor, and creator-led entrepreneurship.

Austin, TX, USA

Jenessa Wait is a Christian creator, entrepreneur, and author who has built a thriving online community through faith-filled encouragement, family storytelling, and inspirational content. Based in Austin, Texas, she shares daily reflections rooted in Scripture alongside honest conversations about marriage, motherhood, and personal growth. Jenessa first gained recognition through her hand-lettered Bible verses and inspirational artwork before expanding into books, home décor, speaking, podcasting, and online education. Together with her husband and children, she documents family life while encouraging followers to pursue a deeper relationship with God. Her authentic, uplifting approach has made her a trusted voice within the Christian creator community and a sought-after partner for faith-based brands and organizations

Arizona, USA

Hayley Lombard is a wellness, motherhood, and family lifestyle creator who built her audience through fitness content before evolving into a broader faith-based lifestyle brand. A NASM-certified personal trainer, she originally gained traction sharing health, fitness, and postpartum wellness content. Today, her content focuses on motherhood, family life, wellness routines, homeschooling, faith, home life, and everyday living. Hayley shares a highly relatable look at raising young children while balancing wellness and personal growth. Her audience is primarily women and mothers seeking inspiration around family life, health, faith, and practical lifestyle recommendations. She has successfully transitioned from fitness influencer to family and wellness creator, allowing her to partner with brands across parenting, home, wellness, and lifestyle categories.

Milwaukee, WI, USA

I Spy DIY is a DIY, home décor, and lifestyle creator brand founded by Jenni Yolo, a longtime creative entrepreneur, television personality, and design expert known for colorful interiors, approachable DIY projects, and craft-driven lifestyle content. Originally launched as a blog focused on handmade fashion and creative projects, I Spy DIY evolved into a full-scale home and lifestyle platform centered around renovation, interior styling, entertaining, vintage shopping, and accessible design inspiration. Jenni is recognized for her bold use of color, playful aesthetics, and highly approachable teaching style that encourages audiences to personalize their homes creatively rather than follow cookie-cutter trends. Her platform blends DIY tutorials, home makeovers, craft projects, shopping finds, and lifestyle storytelling, creating a strong presence within the modern creative home creator space.

Los Angeles, CA, USA

Studio DIY is a colorful lifestyle, DIY, and creative content brand founded by Kelly Mindell, known for transforming everyday life into highly visual, playful, and design-forward experiences. Originally launched as a DIY craft blog in the early 2010s, Studio DIY evolved into a multi-platform lifestyle brand focused on party inspiration, home décor, parenting, travel, recipes, and bright maximalist aesthetics. Kelly became widely recognized for pioneering the “Instagrammable DIY” movement — creating oversized props, colorful installations, themed parties, and accessible craft tutorials that helped shape Pinterest-era and Instagram-era visual culture. Over time, the brand expanded into books, product collaborations, family content, podcasting, and creator partnerships while maintaining its signature colorful, optimistic visual identity.

Chicago, IL, USA

Josie Bensko, known as Maniacs in the Middle, is a middle school teacher and lifestyle creator who built her platform by sharing engaging classroom strategies, lesson ideas, and real-life teaching experiences. Over time, her content expanded beyond education into fashion, beauty, and everyday lifestyle, creating a hybrid creator profile that blends teacher credibility with influencer-style content. She uses Instagram to showcase outfits, classroom inspiration, and personal life, while monetizing through affiliate links, Amazon storefronts, and educational resources. Her audience connects with both her teaching expertise and relatable personality, positioning her as a teacher-influencer hybrid—a niche that combines professional trust with light commerce and lifestyle integration

Mesa, AZ, USA

Kelly Ballard is a DIY and home decor content creator known for her approachable, budget-friendly approach to home transformation and farmhouse-inspired design. She shares step-by-step DIY projects, renovation updates, and practical styling ideas that make home improvement accessible to everyday homeowners. Her content blends hands-on tutorials with personal storytelling, often featuring her family life and journey of building and designing a home in Utah after relocating from a city lifestyle. Kelly’s platform emphasizes affordability, creativity, and learning-by-doing, making her especially popular within the modern farmhouse and DIY Instagram community. She also extends her brand into blogging, tutorials, and digital courses, positioning herself as both a creator and educator in the home DIY space.

California, USA

Erin Conway is a home design creator, DIY renovator, and co-founder of the lifestyle brand Kismet House, where she documents home renovations, interior styling, and everyday family life. Based in California, she built her platform after purchasing a fixer-upper in 2016 and sharing the transformation process online. Alongside her husband Matthew, she focuses on creating warm, collected, and character-driven spaces that blend vintage charm with modern comfort. Her content includes full home renovations, DIY projects, décor sourcing, and detailed room transformations. Over time, Kismet House evolved into a full-scale content and design business, collaborating with brands and offering curated shopping experiences. Erin’s storytelling and approachable design style have earned her a loyal following of home enthusiasts seeking inspiration for thoughtful, livable spaces.

Hawaii, USA

Cynthia Harper is a home design and lifestyle creator known for sharing interior styling, home renovation projects, and DIY inspiration through her platform Cynthia Harper Living. She began her career as a middle-school math teacher before transitioning into blogging and content creation while raising her family. Her content focuses on creating calm, beautiful living spaces through minimal design, neutral color palettes, and vintage-inspired interiors. Cynthia shares renovation projects, décor styling tips, and home organization ideas that blend modern simplicity with classic farmhouse aesthetics. Her work and home styling ideas have been featured by publications such as Country Living, Apartment Therapy, Better Homes & Gardens, and Martha Stewart Living. Today she collaborates with lifestyle brands while also offering courses and mentorship programs for creators looking to grow on Instagram.

Florida, USA

The Harveys are a family lifestyle creator duo (Matthew and Dana Harvey) who share candid, faith‑centered content about marriage, parenthood, and everyday family life on Instagram and across social platforms. Their feed blends heartfelt parenting moments, marriage insights, travel adventures, and Christian faith reflections. They also host a podcast called At Home with The Harveys, where they discuss parenting through a spiritual lens, marriage growth, and raising children in faith‑filled homes. Their posts include reels, stories, and carousel content capturing real‑life conversations about family routines, holidays, and intentional living. With a tight‑knit community, The Harveys serve as relatable voices for family‑oriented audiences seeking inspiration around faith, parenting, and creating a meaningful home life.

Dallas, TX, USA

Sherri DuPree-Bemis is a musician, artist, and lifestyle creator known for documenting her creative family life on Instagram. She first gained recognition as the lead vocalist and guitarist of the indie rock band Eisley and later formed the duo Perma with her husband, Max Bemis of the band Say Anything. Over time, her social media presence evolved into a personal diary of art, motherhood, music, and unconventional family life. Sherri shares candid moments raising five children, touring experiences, creative projects, and visual art alongside everyday family storytelling. Her Instagram stands apart from traditional influencer feeds by presenting an unfiltered “alt-mom” perspective that blends indie music culture with parenting and creativity. Her content resonates with followers who appreciate authenticity, art, and alternative family lifestyles.

California, USA

Ashley Stock, known as Little Miss Momma, is a motherhood and lifestyle creator who built her platform through long form blogging and transitioned into Instagram storytelling centered on parenting, grief, faith, and everyday family life. Her content blends cozy homemaking, crafting, essential oils, and candid reflections on loss, healing, and resilience following the death of her daughter Stevie. She has cultivated a deeply loyal community through vulnerable writing and milestone based family updates, positioning her as a trust driven creator rather than a trend based influencer. Ashley also operates within the wellness and essential oils space and maintains an email driven blog audience alongside social. Her platform is best suited for family, faith aligned, wellness, and home brands seeking emotional storytelling and high trust

California, USA

Emmery Lan is a lifestyle and fashion creator known for her elevated yet approachable aesthetic, blending modern style with everyday wearability. Through thoughtfully curated content, she shares outfit inspiration, beauty favorites and glimpses into her daily life, resonating with an audience that values both authenticity and refinement. Emmery’s style is effortlessly chic, balancing timeless staples with trend-forward pieces, making her a trusted voice for fashion conscious consumers. With a strong eye for detail and storytelling, she collaborates with brands to create visually compelling content that feels organic and relatable. Her platform highlights not only personal style but also confidence, creativity, and the art of intentional living. Emmery continues to grow her presence by partnering with fashion, beauty and lifestyle brands that align with her clean, modern point of view and engaged community.

Escondido, CA, USA

Brittany Vasseur is a lifestyle creator, beauty enthusiast, and content strategist inspiring hundreds of thousands with her approachable tips on beauty, home organization, cleaning, DIY projects, and everyday life. Known online as VasseurBeauty, Brittany blends relatable family moments with practical hacks, honest product recommendations, and creative ideas that make everyday routines feel easier and more stylish. A lifelong passion for skincare and wellness stems from her family’s decades in the beauty industry and her own experience developing clean, effective formulas that work for real life. Through curated Amazon finds, original jewelry designs, and her own Vasseur Skincare journey, Brittany brings trusted recommendations to her audience. Her warm, authentic presence has made her a favorite for brands and followers alike all while sharing moments from her life as a mom, creator

Utah, USA

Elise Hunter known online as Hunters of Happiness is a DIY, home decor and lifestyle creator inspiring nearly 1.8 million followers with her bold home transformations, creative design ideas and joyful family moments. Her Instagram blends hands on projects, powerful design hacks and everyday life with her husband and two daughters as they turn cookie cutter houses into spaces filled with personality and warmth. From painting murals to full room makeovers and clever organizational tips, Elise encourages her audience to pick up power tools, grab a paintbrush and make their environments truly their own. She also collaborates on products like wallpaper and curated home goods that reflect her playful yet thoughtful style. With a passion for bringing happiness into every corner of life whether through a new project, a favorite find, or shared family moments Elise has become a trusted voice in the home DIY and design space.

Kansas City, MO, USA

Liz Fenwick is a highly-followed DIY creator, home décor enthusiast, and social media influencer known for her engaging, budgetfriendly projects that transform everyday spaces. With a passion for empowering creatives, Liz shares step-by-step DIY tutorials, upcycling ideas and design hacks that help her audience make beautiful home upgrades without breaking the bank. Her content spans multiple platforms including YouTube with over 1 million subscribers and Instagram where she connects with a community of DIY lovers eager for practical inspiration. Before launching her digital career, Liz spent years in education, bringing her natural teaching skills to online tutorials that make crafting accessible and fun for all skill levels. She also curates and highlights tools, décor products and organisational essentials that simplify projects and elevate results. Through her authentic voice and hands on creativity, Liz has built a trusted brand in the home DIY space that resonates with millions

United States

Kate Call, known to her audience as latewithkate is an engaging lifestyle creator and entrepreneur with a strong Instagram following of over 280,000 fans who love her candid, humorous take on everyday life, fashion deals and family moments. Her content blends lighthearted comedy with practical product finds, quirky commentary and relatable snippets that resonate with a broad audience. In addition to her influencer work, Kate is the founder of LATES by Kate a lifestyle brand known for its luxury and comfort focused loungewear and sleepwear collections including bamboo sets, cozy jam sets, dresses and seasonal drops that frequently sell out. Through her social platforms, she champions products that make life comfier and more stylish while building authentic connections with her community. Kate’s voice is distinct for its candid vibe, playful tone and ability to turn everyday situations into engaging content.

Lyme Regis, UK

Jess Nolan, aka The Yacht Artist, is a UK-based marine painter celebrated for bespoke yacht portraits hand-painted onto nautical charts. With years of experience capturing the elegance of luxury yachts and vessels, her art celebrates maritime passion, detail, and personal stories behind each boat. Clients commission her work worldwide to commemorate yachting memories in timeless, custom pieces