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About Tara Panasiuk

Tara Panasiuk is the creator behind The Magnolia Mercantile, a lifestyle platform built around seasonal DIY projects, easy recipes, entertaining, home décor, shopping finds and family-friendly ideas. Her content is particularly strong at turning inexpensive, accessible products into creative projects that look polished and highly shareable. Tara's DIY work has been featured by outlets including Livingetc and The Kitchn, including viral projects using products from Dollar Tree, Amazon and Walmart. Her content also covers hosting, holiday entertaining, food boards, recipes, organization, décor and seasonal inspiration. She maintains a strong presence across Instagram, TikTok and LTK, where she has approximately 93,600 LTK followers. Her TikTok audience is approximately 272,000 followers, with strong engagement and an average of roughly 49,000 views per video. Her audience is overwhelmingly female, making her particularly attractive to home, food, retail, entertaining and seasonal brands.

Past Campaigns

Tara is particularly strong for home, food, retail and entertaining brands that want highly visual DIY and seasonal content showing consumers how to use products creatively. Good Foods Utz Snacks Jersey Mike's Walmart Amazon Dollar Tree Balsam Hill Milton's Craft Bakers