Raftyn Rignell
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About Raftyn Rignell
Raftyn Rignell is the creator behind Rignell Ranch, a home design, DIY and lifestyle platform built around renovating her family’s 1880s farmhouse and, more recently, a lake cabin. Working alongside her husband Derek, a professional painter, Raftyn documents renovations, decorating, thrift finds, DIY projects, home maintenance and the everyday humor that comes with taking on old properties. Her content combines practical instruction with personality, making complicated home projects approachable and entertaining. Rignell Ranch has developed into a substantial professional creator platform, with Raftyn producing branded content and editorial projects for major home and lifestyle companies. Her work has included Home Depot projects, Benjamin Moore collaborations, Electrolux and Finnleo, among others. Her website also functions as an editorial extension of Instagram, with detailed project tutorials and before-and-after renovation content.
Past Campaigns
A highly established home renovation and DIY creator who combines genuine hands-on expertise, professional production and humor with highly usable home-improvement content. The Home Depot — extensive documented editorial and creator work, including attic stairs, DIY furniture, seasonal décor and renovation projects. Benjamin Moore — documented creator collaboration around its 2026 Color of the Year and home-paint content. Electrolux — documented sponsored home-cleaning campaign featuring its wet/dry vacuum. Finnleo — Rignell Ranch is featured by Finnleo in connection with its backyard Euro outdoor sauna installation. Ancient Nutrition — documented sponsored Instagram content featuring its Multi Collagen Protein. Z Counterform — documented cabin DIY collaboration involving a custom concrete coffee table and its concrete-forming products. Sherwin-Williams — Raftyn has documented the use of Muddled Basil in her exterior/cabin renovation content. Benjamin Moore Arborcoat — specifically used in the cabin exterior project, demonstrating hands-on application rather than simple product placement.
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