All Creators

New York, NY, USA

Olivia Longott is a Grammy-nominated R&B singer, songwriter, performer and entrepreneur whose career spans music, television, beauty and popular culture. Brooklyn-born and New York raised, she first gained national attention through her music career and became widely recognized as an original cast member of Love & Hip Hop: New York. She has continued developing her career independently through new music, collaborations and entertainment projects while expanding into the beauty and wellness space. Olivia is the founder of AIVILO, a beauty and wellness brand built around skincare, hair and nail care and wellness products. Her current content blends music, fashion, beauty, lifestyle, personal expression and entrepreneurship, giving her appeal well beyond a traditional recording artist audience. Her long entertainment history and recognizable personality make her particularly valuable for brands seeking celebrity credibility with a contemporary creator component.

Dallas, TX, USA

Alex Malek is a Dallas-based fashion and lifestyle creator and the founder of AlexMalek.com, a content platform focused on attainable yet elevated style, beauty, home, wellness and everyday life. A former fashion blogger who transitioned into full-time content creation, Alex has built her brand around making fashion and lifestyle feel approachable while maintaining a polished visual aesthetic. Her content includes styled outfits, GRWM videos, beauty reviews, interior design, cocktails, wellness, travel and family life. She also identifies as a devoted girl mom, bringing a personal and relatable dimension to her content. With more than eight years of professional experience in the creator industry, Alex produces photography, carousels, Reels and UGC for brands, including content that can be licensed for advertising.

New York, NY, USA

Lyss Boss is a New York-based lifestyle creator, podcast host and entrepreneur whose platform focuses on relationships, self-development, wellness, beauty, travel and intentional living. She became widely known through her “Date Yourself Instead” movement, which grew from a self-love series into a podcast and broader media brand. Her content combines candid conversations about dating and relationships with personal growth, wellness, lifestyle and entrepreneurship. She has expanded the brand into digital education, including her Manifest Overnight and Dare to Detach masterclasses, while continuing to build her personal media platform through podcasting and Substack. Her podcast has evolved with her own life and brand, increasingly covering reinvention, wellness, business, dating and lifestyle. She has also developed an international audience through content around solo travel, personal transformation and modern relationships.

New York, NY, USA

Melinda Griswold is a New York City-based lifestyle, family and home creator who has built her audience around relatable relationships, motherhood and creating a beautiful everyday life. Alongside her husband, Alex Griswold, she first became known for humorous couple content before expanding her personal platform into home, pregnancy, parenting and lifestyle storytelling. Her TikTok following has grown to more than 270,000, while her Instagram has developed into a more curated visual extension of her life and family. Her content increasingly centers on her home, her husband and their son Wells, while maintaining the warm, relatable tone that originally attracted her audience. She has also developed meaningful commercial relationships with lifestyle and home brands, including a documented Namesake Home nursery campaign. Her audience is predominantly female, with strong U.S. reach and an above-average engagement profile.

Seattle, WA, USA

Sarah Wagner is the creator behind Dreaming of Homemaking, a long-running home, family and DIY platform built around making everyday life more beautiful, functional and personal. A wife, mother of four and experienced DIYer, Sarah shares home renovations, decorating projects, recipes, entertaining, seasonal ideas, family life and practical projects from her home and property in Washington. Her content has developed well beyond traditional farmhouse decorating, with an emphasis on realistic homemaking, small-space solutions, outdoor living and creating a home that works for a busy family. Her work has been featured by home and design publications and she has developed documented relationships with home and lifestyle brands. Her blog continues to serve as an important extension of her social content.

Conway, AR, USA

Rick Hutchinson, better known as Retro Rick, is a YouTube personality, collector, entrepreneur and one of the recognizable voices in the retro gaming and nostalgia community. His content centers on 1980s and 1990s culture, with a particular focus on retro video games, toys, movies, television and collecting. His videos frequently follow him hunting for vintage games and collectibles at flea markets, thrift stores, garage sales and specialty shops. He is also the owner of Retro Rick’s GamePoint in Conway, Arkansas, a major retail destination for retro gaming and collectibles. His work combines entertainment, collecting expertise and real-world retail experience, giving him credibility beyond a traditional gaming influencer. He has also developed podcast and live-event relationships within the broader nostalgia and gaming community.

Newton, MA, USA

First Aid Beauty is a skincare brand founded in 2009 to create effective, approachable products for sensitive and problem-prone skin. The brand combines dermatologist-tested formulations with ingredients designed to soothe, hydrate and address common skin concerns including dryness, redness, acne, uneven texture and keratosis pilaris. Its best-known products include Ultra Repair Cream and KP Bump Eraser Body Scrub, while its current portfolio spans facial skincare, body care, treatments and targeted routines. First Aid Beauty was acquired by Procter & Gamble in 2018, giving the brand access to the resources of one of the world's largest beauty companies while retaining its focus on sensitive-skin solutions. Today, the brand has a significant retail presence across Sephora, Ulta, Nordstrom and other major beauty retailers, alongside its direct-to-consumer business.

Albuquerque, NM, USA

Lindsay Rutland is an Albuquerque-based life and style creator known for combining midsize fashion, beauty, motherhood, travel and everyday lifestyle content. She has developed a loyal audience around relatable, accessible style and her perspective as a mother and woman in her 40s. Lindsay previously built her voice through her long-running blog, Middle of Somewhere, where she covered fashion, beauty, family life and product recommendations. Her Instagram has grown into the primary extension of that brand, with approximately 20,000 followers and a reported engagement rate above the average for creators in her follower category. Her positioning is particularly valuable for brands seeking an authentic, established voice reaching women who want practical fashion, beauty and lifestyle recommendations rather than aspirational celebrity content.

United States

Kayla Berman is the creator behind Wellness by Kay, a food, wellness and recipe platform focused on making healthy eating simple, approachable and genuinely enjoyable. Her content centers on easy, visually appealing recipes spanning breakfast, lunch, dinner, snacks, desserts, high-protein meals, air-fryer recipes and healthier versions of popular foods. Kayla has developed a strong following through Instagram and other social platforms, with her Instagram audience currently reported at approximately 157,000 followers. Her recipe content has generated significant traction around viral food trends including cottage-cheese pizza bowls, chocolate strawberry yogurt clusters, banana bread and other easy, health-conscious recipes. Her philosophy is not restrictive dieting; she describes her approach as focusing on health while still leaving room for indulgences. Wellness by Kay also operates as an established recipe website with hundreds of published recipes, giving her brand value beyond social media and making her particularly attractive for food, grocery, kitchen appliance and wellness campaigns.

Los Angeles, CA, USA

Lily Marston is a Los Angeles-born producer, host, comedian and digital creator who has spent more than a decade at the intersection of entertainment, beauty and internet culture. She became widely known through ClevverTV, where she progressed from production into hosting and became one of the recognizable faces of shows including Beauty Break and Beauty Trippin’. After Clevver, Lily co-founded Shared Media with Joslyn Davis, developing digital entertainment and news programming. Today she co-hosts Do We Know Them? with Jessi Smiles, a popular podcast focused on internet culture, creator controversies and online entertainment. Her Instagram audience is approximately 298,000, with her current content spanning comedy, entertainment and pop culture.

Australia

Nina Wilson, known as The Crew Chef, is an Australian yacht chef, maritime professional and creator who gives audiences an authentic behind-the-scenes look at life aboard luxury superyachts. She began working on boats as a photographer at 15 before transitioning into professional yachting and culinary work. Nina trained in marine cookery and has worked as a rotational head chef aboard large charter yachts, including M/Y Loon. Her content combines professional cooking, yacht life, provisioning, crew culture, charter operations and travel, giving viewers an unusually authentic perspective of the superyacht world. Her YouTube channel has grown to approximately 310,000 subscribers and more than 30 million views, while Instagram has approximately 45,000 followers. She also writes for Dockwalk and has become an influential voice for women working in yachting

Utah, USA

Lindsey Pinegar is a longtime lifestyle, family and travel creator whose digital presence grew from her blog, Our Happiness Tour, and a strong background in family photography and storytelling. She has documented life with her family, including raising three daughters, travel and experiences living abroad. Her account was highlighted by lifestyle publisher Carly Riordan for its distinctive family perspective and the experience of watching the Pinegar family live in London. Lindsey has also been featured by KSL's Studio 5 for her creative family projects, including a Thanksgiving gratitude banner and children's DIY projects. Her influencer profile remains focused on home, lifestyle and travel, with approximately 18,000 Instagram followers and reported engagement above 4%.

Baton Rouge, LA, USA

McKenna Kelley Doughty is a former elite and NCAA gymnast, realtor, wife and new mother who has built a personal brand around family, faith, fitness and her connection to the world of gymnastics. The daughter of 1984 Olympic all-around champion Mary Lou Retton, McKenna created her own athletic legacy at LSU, becoming a four-time All-American, 2017 SEC floor exercise champion and 2019 NCAA Baton Rouge floor exercise champion. She finished her LSU career with a perfect 10 on floor and later moved into real estate and lifestyle content. In May 2026, McKenna and husband Braden Doughty welcomed their first child, Jones Harper, creating a natural new dimension around motherhood, family and lifestyle content.

Los Angeles, CA, USA

Liz Milian is a lifestyle, family, food and wellness creator best known as the youngest sister of singer and actress Christina Milian and for appearing with her family on E!’s Christina Milian Turned Up. A professionally trained culinary personality, Liz studied at Le Cordon Bleu and has incorporated cooking, family life, motherhood, fitness and personal lifestyle into her digital presence. Her Instagram has developed into a substantial community of more than 200,000 followers, with public influencer databases categorizing her across family, fashion, food, fitness, home and healthy living. Liz also shares content with her husband and son and has developed a crossover audience interested in celebrity family life, parenting, food and personal wellness. Her connection to the Milian family gives her an entertainment and celebrity-adjacent dimension beyond traditional lifestyle content.

Nashville, TN, USA

MacKenzie Porter is a Canadian-born, Nashville-based country music artist, songwriter, actress and entertainer who has built a significant career on both sides of the U.S.-Canadian border. Originally from Medicine Hat, Alberta, she moved to Nashville to pursue music and signed with Big Machine Records. Porter has achieved multiple No. 1 singles at Canadian country radio and became the first female artist in the 21st century to earn six Canadian country radio No. 1s. She has toured with artists including Blake Shelton, Kenny Chesney, Brad Paisley and Walker Hayes, while her acting credits include Netflix's Travelers. Her 2024 album Nobody's Born With a Broken Heart expanded her U.S. profile, and she subsequently launched the Thelma & James project with husband Jake Etheridge.

United States

Elizabeth “Liz” Sandoz is a birth doula, prenatal coach, educator, podcaster and mother whose work focuses on pregnancy, childbirth, postpartum care and empowering women to make informed decisions about their births. She began her doula journey after researching maternal mortality and becoming concerned about disparities in U.S. birth outcomes. She has since built a substantial online community around pregnancy education, birth advocacy, breastfeeding and parenting. Liz previously hosted Miraculous Mamas and later created The Pregnancy to Parenting Show with Elizabeth Joy, interviewing doctors, midwives, nutritionists, birth workers and parents. Her Instagram audience is approximately 41,000, with a reported 4.65% engagement rate. Her content combines professional birth expertise with personal motherhood and an approachable, conversational style.

San Clemente, CA, USA

Mary Lauren Gunn is a longtime lifestyle, family, home and travel creator whose digital brand, Headed Somewhere, grew from her passion for photography, DIY projects, motherhood and creating memorable experiences with her family. Based in Southern California, she has built an Instagram community of approximately 500,000 followers, making her a significant macro creator in the family and home category. Etsy featured Mary Lauren as a South Carolina-based lifestyle blogger and mother of three, highlighting her family-oriented creativity and DIY approach. Over time, her content has evolved toward home design, fashion, family life, entertaining and travel. Her commercial portfolio includes documented collaborations with The Company Store and Sherwin-Williams, demonstrating that her audience has meaningful value for home and lifestyle brands.

United States

Kayla Petering, known as @this.little.wandering, is a creator combining fitness, family, lifestyle and visual storytelling. Her content has developed a substantial Instagram following of approximately 218,000, with a personal style that blends active living, motherhood, wellness and everyday experiences. She has built a recognizable presence around authentic family-oriented content while also incorporating fitness and athletic interests into her digital identity. Kayla has competed in calisthenics and arm wrestling and has appeared in Got Talent, adding an entertainment and performance dimension to her profile. Her work has also extended into commercial creator campaigns, including a documented Just Play holiday toy campaign.

Wichita, KS, USA

Lacey Magen is a registered nurse, nurse mentor, lifestyle coach and entrepreneur who built her personal brand around empowering healthcare professionals. A former middle-school teacher, Lacey transitioned into nursing and developed a career in cardiac care before creating The Empowered Nurse, a mentorship and education platform focused on helping nurses develop confidence, clinical skills, career clarity and healthier work-life integration. She has been recognized as a Novice Nurse of the Year and has become a respected voice within the online nursing community. Her content combines nursing education, professional development, mindset, lifestyle and personal growth, while her experience as a nurse, mentor and entrepreneur gives her credibility beyond traditional influencer marketing. She has also appeared on podcasts and collaborated with nursing-focused brands and communities.

United Kingdom

Luxury marine industry creator, journalist and digital media founder specialising in superyachts, boatbuilding, luxury lifestyle and the global marine industry. Founder of Boatbuilding News and host of Boatbuilding News: The Podcast, creating engaging content across LinkedIn, Instagram, YouTube, TikTok and Facebook. I combine almost 20 years of marine recruitment and industry experience with a strong understanding of the people, brands and businesses shaping the luxury marine sector. I attend and cover major international yacht shows and marine events, creating yacht tours, interviews, brand features, industry insights and luxury lifestyle content for an engaged global audience. I work with brands looking to connect authentically with the luxury marine, superyacht and high-net-worth audience through social media, editorial content, events, partnerships and digital campaigns.

South Africa

Jared Watney is a South African-born yachting filmmaker, creator, former superyacht crew member and founder of Ocean Air Media. He built his audience by documenting the real world of superyachting—from crew life and yacht operations to charters, boat shows, yacht tours and luxury travel. His firsthand experience working aboard yachts gives his content an authenticity that differentiates him from traditional lifestyle influencers. Jared has grown his YouTube channel to approximately 177,000 subscribers and more than 23 million views, while his Instagram audience is approximately 40,000. Ocean Air Media produces commercial content for superyachts, yacht companies and marine brands. His work has included major vessels such as Axioma and CRN Rio, making him particularly valuable for yacht builders, brokers, charter companies, marine suppliers, aviation, luxury travel and brands targeting affluent yachting audiences.

Fort Lauderdale, FL, USA

Oriana Schneps is a Boston-area native, former superyacht chief stewardess, television personality, marine marketing entrepreneur and creator who has become a highly visible voice in modern yachting. She gained national recognition appearing on Bravo’s Below Deck Adventure after more than five years working aboard superyachts, including vessels over 50 meters. After moving ashore, Oriana worked with VaynerMedia before returning to the marine industry as an entrepreneur. She founded The Yacht Edit, a creative marketing agency focused exclusively on yachting, where she combines industry knowledge, on-camera talent, content production, influencer marketing and brand partnerships. She is also an official YachtWorld spokesperson and contributes editorial coverage on yacht builders and marine-industry trends

Fort Lauderdale, FL, USA

Kim Sweers, known as The Boat Boss, is a South Florida marine executive, entrepreneur, yacht and boat industry personality, and one of the most recognizable female voices in recreational boating. She is Managing Partner of FB Marine Group, a long-established Fort Lauderdale marine dealership, and founded the BOAT BOSS media platform in 2020. The platform combines boat reviews, performance tests, yacht and boat walkthroughs, interviews, boat-show coverage, events and boating lifestyle content. Her industry credibility comes from actually operating within the marine business not simply covering it as an influencer. Boat Boss has built a worldwide audience reported at more than 500,000 followers across its social channels. Kim is also active in marine-industry leadership, boating safety and promoting greater opportunities for women in boating

Pismo Beach, CA, USA

Chris Burkard is an internationally recognized photographer, filmmaker, explorer, creative director, author, and speaker known for documenting remote landscapes, adventure, surfing, travel, and outdoor culture. Based on California’s Central Coast, Chris has built a global audience through powerful visual storytelling that places people within some of the world’s most dramatic environments. His work spans commercial campaigns, editorial photography, films, books, exhibitions, and social media, with a particular focus on oceans, wild places, and adventure. Chris has worked with many of the world’s leading consumer, travel, automotive, outdoor, and technology brands and has photographed destinations from Iceland and Norway to Alaska, Patagonia, and beyond. His audience strongly appeals to outdoor enthusiasts, adventure travelers, surfers, photographers, and environmentally conscious consumers. He is especially valuable to premium outdoor, travel, automotive, marine, and lifestyle brands.