Hollie Smith
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About Hollie Smith
Luxury marine industry creator, journalist and digital media founder specialising in superyachts, boatbuilding, luxury lifestyle and the global marine industry. Founder of Boatbuilding News and host of Boatbuilding News: The Podcast, creating engaging content across LinkedIn, Instagram, YouTube, TikTok and Facebook. I combine almost 20 years of marine recruitment and industry experience with a strong understanding of the people, brands and businesses shaping the luxury marine sector. I attend and cover major international yacht shows and marine events, creating yacht tours, interviews, brand features, industry insights and luxury lifestyle content for an engaged global audience. I work with brands looking to connect authentically with the luxury marine, superyacht and high-net-worth audience through social media, editorial content, events, partnerships and digital campaigns.
Past Campaigns
Yanmar – America’s Cup, Barcelona Created content and provided brand coverage for Yanmar during the America’s Cup in Barcelona, bringing together marine technology, sailing and high-profile international sporting content. The campaign showcased Yanmar to a global marine and sailing audience through social and digital content. SailGP – Portsmouth Created social and digital content around SailGP in Portsmouth, covering the high-performance sailing event and the wider marine lifestyle experience. Content connected the event, athletes and marine industry with an engaged audience across social platforms. Henri Lloyd – BBN / Boatbuilding News Partnership Luxury marine lifestyle campaign supporting the launch and promotion of the Boatbuilding News BBN clothing collection. Content included social media promotion and visibility around major marine events, positioning the brand within the luxury marine and yachting audience. Monaco Yacht Show – Superyacht Content & Brand Coverage Created premium social and editorial content from the Monaco Yacht Show, featuring superyachts, marine businesses, products and industry leaders. Content was designed to increase brand visibility and engagement within the global superyacht sector. Cannes Yachting Festival – Luxury Marine Content Produced social and editorial content around the Cannes Yachting Festival, including yacht coverage, interviews and luxury lifestyle content. Focused on connecting marine brands with an international audience of yacht owners, industry professionals and luxury consumers. Fort Lauderdale International Boat Show – Content & Event Coverage Created and published marine and luxury lifestyle content around the Fort Lauderdale International Boat Show, including yacht coverage, interviews and social media content. Focused on connecting leading marine brands and businesses with an international audience of yacht enthusiasts, industry professionals and luxury consumers. Boatbuilding News – Brand Partnerships & Sponsored Content Developed bespoke commercial campaigns for marine and luxury brands through Boatbuilding News, incorporating website features, newsletter sponsorship, social media, podcast content and digital promotion. Campaigns are tailored to brand objectives while maintaining an authentic editorial approach. Marine Industry Podcast & Interview Campaigns Created branded interview and podcast content featuring senior executives, founders and industry leaders across the marine and luxury sectors. Distributed content across multiple social platforms to extend reach and engagement beyond the original campaign.
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