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About First Aid Beauty
First Aid Beauty is a skincare brand founded in 2009 to create effective, approachable products for sensitive and problem-prone skin. The brand combines dermatologist-tested formulations with ingredients designed to soothe, hydrate and address common skin concerns including dryness, redness, acne, uneven texture and keratosis pilaris. Its best-known products include Ultra Repair Cream and KP Bump Eraser Body Scrub, while its current portfolio spans facial skincare, body care, treatments and targeted routines. First Aid Beauty was acquired by Procter & Gamble in 2018, giving the brand access to the resources of one of the world's largest beauty companies while retaining its focus on sensitive-skin solutions. Today, the brand has a significant retail presence across Sephora, Ulta, Nordstrom and other major beauty retailers, alongside its direct-to-consumer business.
Past Campaigns
Best for sensitive skin, skincare, beauty, wellness, dermatology, body care, clean beauty and consumers seeking practical solutions for specific skin concerns. Procter & Gamble — parent company Sephora — major retail partner Ulta Beauty — major retail partner Nordstrom — retail partner Anthropologie — retail partner QVC — retail/media partner Dermstore — beauty retailer Bloomingdale's — retail partner
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