Beauty and Cosmetics

Newton, MA, USA

First Aid Beauty is a skincare brand founded in 2009 to create effective, approachable products for sensitive and problem-prone skin. The brand combines dermatologist-tested formulations with ingredients designed to soothe, hydrate and address common skin concerns including dryness, redness, acne, uneven texture and keratosis pilaris. Its best-known products include Ultra Repair Cream and KP Bump Eraser Body Scrub, while its current portfolio spans facial skincare, body care, treatments and targeted routines. First Aid Beauty was acquired by Procter & Gamble in 2018, giving the brand access to the resources of one of the world's largest beauty companies while retaining its focus on sensitive-skin solutions. Today, the brand has a significant retail presence across Sephora, Ulta, Nordstrom and other major beauty retailers, alongside its direct-to-consumer business.

Albuquerque, NM, USA

Lindsay Rutland is an Albuquerque-based life and style creator known for combining midsize fashion, beauty, motherhood, travel and everyday lifestyle content. She has developed a loyal audience around relatable, accessible style and her perspective as a mother and woman in her 40s. Lindsay previously built her voice through her long-running blog, Middle of Somewhere, where she covered fashion, beauty, family life and product recommendations. Her Instagram has grown into the primary extension of that brand, with approximately 20,000 followers and a reported engagement rate above the average for creators in her follower category. Her positioning is particularly valuable for brands seeking an authentic, established voice reaching women who want practical fashion, beauty and lifestyle recommendations rather than aspirational celebrity content.

Stockholm, Sweden

Janni Delér is a Swedish entrepreneur, fashion and lifestyle creator, mother, and co-founder of the clothing brand C’est Normal. With more than 1.1 million Instagram followers, Janni has built an international audience around fashion, beauty, travel, wellness, family, fitness, and elevated everyday living. Originally from Stockholm, she became one of Sweden’s most recognized lifestyle bloggers before expanding into social media, YouTube, and entrepreneurship. Janni’s content combines polished fashion and travel imagery with personal family moments, parenting, beauty recommendations, home, and wellness. She is also a mother of two and has developed C’est Normal into a contemporary lifestyle fashion brand. Her international audience and strong visual identity make her particularly appealing to fashion, beauty, travel, wellness, hospitality, and premium lifestyle brands seeking access to affluent female consumers.

New South Wales, Australia

Lauren Bullen, known globally as Gypsea Lust, is an Australian travel photographer, creative director, entrepreneur and lifestyle creator who helped define the luxury travel aesthetic on Instagram. Originally from Northern New South Wales, Lauren began building her audience through self-taught photography and destination storytelling before turning content creation into a full-time career. Her work combines aspirational travel, fashion, luxury hospitality, food, adventure and personal lifestyle, with a strong emphasis on cinematic imagery and destination-driven storytelling. She has worked with tourism boards, luxury resorts and international brands and has also expanded into entrepreneurship through Tones Studio, her photography preset and editing business. Her highly recognizable visual style makes her particularly valuable to luxury travel, hospitality, tourism, fashion, beauty and premium lifestyle brands seeking polished, editorial-quality content.

Philadelphia, PA, USA

Lindsey Stackhouse is a fashion, beauty, motherhood, and lifestyle creator known for her approachable style and authentic look at life as a modern mom. Originally from the Philadelphia area, Lindsey began creating content by sharing affordable daily outfits as a teacher, eventually growing her platform into a full-time creator business. Today, she shares casual and elevated fashion, easy beauty, motherhood, family travel, home inspiration, and everyday life with her husband and young son. Her content combines aspirational style with practical recommendations, making her especially relatable to women navigating fashion and family in their 30s and 40s. Lindsey has developed partnerships with major fashion, beauty, home, and family brands and maintains active shopping platforms including LTK, ShopMy, and Amazon. Her audience strongly connects with her authentic, attainable approach.

Dallas, TX, USA

Jayla Henry is a Dallas-based lifestyle, family, travel, beauty, and home creator who shares an authentic look at motherhood, marriage, family adventures, and building her dream home. Originally from Michigan, Jayla has grown a substantial digital community around relatable family storytelling, beauty, fashion, travel, home projects, and everyday life with her husband and two children. Her content balances aspirational moments with genuine family experiences, making her especially relatable to millennial women and mothers. Jayla has partnered with major consumer and family-focused brands, creating engaging content around children's products, home organization, beauty, food, travel, and lifestyle. Her strong visual storytelling and highly engaged audience make her a valuable partner for brands seeking authentic connections with women, parents, and families while maintaining an elevated lifestyle aesthetic.

Inverness, FL, USA

Lauren Ash Lambert is a Florida-based faith, fashion, family, and lifestyle creator who shares an authentic look at marriage, motherhood, health, beauty, recipes, and everyday life. Her content combines modest fashion and beauty with personal storytelling, faith-based encouragement, family moments, and practical lifestyle recommendations. Lauren has built a loyal community by creating relatable, approachable content rather than presenting an overly polished version of life. Her platform also includes health and wellness, non-toxic products, skincare, haircare, and shopping recommendations. She has participated in brand collaborations and uses shoppable platforms to connect her audience with products she genuinely enjoys. Lauren's content particularly appeals to women and mothers seeking faith-centered lifestyle inspiration, modest fashion, affordable beauty, wellness, family content, and practical products for everyday living. (collabstr.com)

Newport Beach, CA, USA

Joanna Yoo, RN, FNP-BC, known online as Joanna the Nurse, is an aesthetic nurse practitioner, entrepreneur, mother, and beauty and lifestyle creator based in Southern California. She has built a strong digital following by combining her medical expertise with approachable content covering aesthetics, skincare, beauty, motherhood, travel, fashion, and everyday life. Joanna became particularly recognized for her expertise in nonsurgical cosmetic treatments and facial aesthetics, while maintaining an educational and personable approach to her content. She is also the founder of JTN Aesthetics and has developed her own skincare and beauty-focused businesses. Her audience includes women interested in cosmetic aesthetics, skincare, beauty, wellness, and lifestyle, as well as consumers looking for knowledgeable perspectives on aesthetic treatments and products. Her professional credibility makes her especially valuable to beauty, skincare, wellness, and medical-aesthetics brands.

Los Angeles, CA, USA

Laura Wright is an award-winning actress, lifestyle creator, wife, mother, and longtime television personality best known for her Emmy-winning role as Carly Corinthos on ABC’s General Hospital. Through @welcometolaurasworld, Laura gives her audience an authentic look beyond the television screen, sharing family, travel, fashion, beauty, wellness, food, pets, and everyday life. With decades of experience in entertainment and a highly recognizable personality, she offers brands an opportunity to connect with an established and loyal audience through genuine storytelling. Laura’s content combines celebrity access with relatable lifestyle moments, creating a natural bridge between entertainment and consumer brands. Her audience is particularly well suited to women interested in television, celebrity culture, beauty, fashion, wellness, travel, and family-focused lifestyle content, while her strong entertainment credibility adds significant value to brand partnerships.

Los Angeles, CA, USA

Chloe Bridges is an actress, television personality, and lifestyle creator known for her work across film and television, including Camp Rock 2: The Final Jam, The Carrie Diaries, Pretty Little Liars, The Final Girls, and Hulu’s Maggie. Born and raised in Louisiana, Chloe later moved to Los Angeles and graduated from Columbia University with a degree in political science. Beyond acting, she uses her social platforms to share fashion, beauty, travel, family, motherhood, food, and everyday lifestyle content with her engaged audience. Married to actor and comedian Adam DeVine, Chloe brings an entertaining and relatable perspective to celebrity and family life. Her combination of recognizable entertainment credentials, fashion-forward content, and authentic personality makes her particularly appealing to women, entertainment fans, beauty and fashion consumers, and lifestyle brands.

Jen is a lifestyle and fashion creator known for sharing affordable style, family life, beauty, and everyday inspiration with her engaged community. Her content focuses on making fashion approachable and attainable, with a particular emphasis on petite style, shopping finds, seasonal looks, and practical recommendations. Jen is also a wife and mother of three boys, bringing a relatable family perspective to her content and connecting naturally with women balancing fashion, motherhood, and everyday life. She has built her brand beyond Instagram through the Jen Miracle blog, LTK, and her own Shop Jen Miracle platform. Her content is particularly well suited to fashion, retail, beauty, family, and lifestyle brands looking to reach women who value accessible style, product recommendations, and authentic everyday content.

Portland, OR, USA

Kelsey Stacy Pearson is a Portland, Oregon-based lifestyle creator, writer, and LGBTQ+ advocate who shares content centered on fashion, beauty, vegan living, travel, wellness, and queer visibility. A former elementary school teacher, Kelsey transitioned into full-time content creation and writing, building a loyal audience through personal storytelling, thoughtful product recommendations, and an authentic approach to everyday life. Alongside her husband Luke, she has created a strong platform around plant-based living, self-care, travel, and LGBTQIA+ representation. Kelsey is also pursuing her career as an author, bringing a literary and storytelling perspective to her digital work. Her content appeals to audiences looking for stylish, conscious, inclusive lifestyle inspiration, making her a strong fit for fashion, beauty, wellness, travel, vegan food, and socially conscious consumer

Atlanta, GA, USA

Jessica Hughes is an Atlanta-based lifestyle, fashion, family, fitness, beauty, and travel creator with more than 12 years of experience building digital content and brand partnerships. Through Happily Hughes, she shares an authentic mix of fashion inspiration, family life, fitness, beauty, travel, home, and everyday wellness. A mother of two, Jessica has developed a highly engaged community of women looking for practical recommendations, stylish looks, travel inspiration, and realistic approaches to balancing family and self-care. Her work has included major national brand campaigns and she has been featured by outlets including Huffington Post and BuzzFeed. In addition to creating content, Jessica consults with brands and creators on content strategy, partnerships, negotiation, and growing successful digital businesses. Her strongest appeal is to women seeking aspirational but attainable lifestyle inspiration.

Los Angeles, CA, USA

Chanel DeLisser is a Los Angeles-based fitness coach, licensed occupational therapist, entrepreneur and digital creator who has built a community of more than 1.1 million Instagram followers around women's fitness, strength training, wellness and body confidence. A New York native, Chanel began teaching boot-camp classes before moving her coaching business online and launching Coco Fitness, an online training platform designed to help women become their “own body goals.” She has reportedly coached more than 15,000 women worldwide, creating workout programs, challenges, nutrition resources and fitness education. Her content focuses heavily on strength, curves, core training, mobility and practical workouts that women can perform both in and outside the gym. Chanel also operates Coco Fit, selling workout clothing, equipment and accessories. Her professional background as an occupational therapist gives her an additional layer of credibility beyond traditional fitness influencing. She represents a strong combination of fitness expertise, entrepreneurial experience and large-scale social reach.

Janalyn Kristine is a fashion, beauty, lifestyle and family creator whose content combines accessible style with everyday motherhood and shopping inspiration. Her platform has evolved from an early fashion-blogger presence into a highly shoppable creator business, with LTK content spanning fashion, beauty, swimwear, fitness, home and kids. Her current LTK profile has approximately 22,000 followers, while historical Instagram reporting placed her audience near 90,000. She regularly shares affordable fashion finds, Amazon discoveries, beauty products, workout looks and family-oriented shopping recommendations. Janalyn is particularly effective at presenting wearable outfits and products in an approachable, relatable way rather than as highly produced editorial content. Her audience has followed her for years through fashion, lifestyle and motherhood content, and she has partnered with retailers and consumer brands including Shop Priceless and Headbands of Hope

Houston, TX, USA

Cammeo Murray is a Houston-based fashion, lifestyle and family creator, personal stylist and digital marketing professional behind Cammeo Head to Toe. Her platform focuses on fashion, beauty, home, motherhood and travel, with a particular emphasis on mid-size fashion for women over 40. Cammeo describes herself as a Sicilian mom and stylist, and her current shopping content highlights wearable outfits, affordable fashion finds, beauty products and everyday lifestyle recommendations. Her background is unusually strong for a creator: she spent more than 15 years working in digital media and marketing, including agency and media roles in New York and Los Angeles, before building her own content and styling business in Houston. She has also worked as a freelance digital marketing and account-management professional. Her content has appeared in outlets including Los Angeles Magazine, ABC13 and Fashion Mamas, and she has created sponsored campaigns for major consumer brands.

Charlotte, NC, USA

Laura Long is the Charlotte, North Carolina-based creator behind Smart Southern Style, a fashion and lifestyle platform focused on helping women 40+ look stylish without overspending. A Southern mom of two, Laura combines affordable and colorful fashion with beauty, travel, shopping and everyday lifestyle content. Her platform has become particularly strong in shoppable fashion, with extensive content around Amazon, Walmart, Nordstrom, Target and other accessible retailers. She regularly publishes best-seller reports and shopping guides based on the products her audience purchases, demonstrating strong commerce and affiliate potential. Laura has been recognized as a Best Influencer by Charlotte Magazine and has built an Instagram audience of approximately 120K+. Her LTK profile positions her specifically around affordable, colorful style over 40. She also produces travel content, including destination guides and resort-focused posts, giving her additional appeal for hospitality and tourism campaigns

Miami, FL, USA

Michelle Pritts is an international model, luxury lifestyle creator, entrepreneur and luxury yacht broker whose career uniquely combines fashion, beauty, travel and the superyacht industry. She is a licensed yacht broker and client advisor with Royal Yacht International (RYI), while maintaining an international modeling career represented by Elite Models Miami. Her social content centers on luxury yachts, travel, fashion, beauty, wellness and ocean-focused lifestyle. Pritts has built an audience of more than 1 million across Instagram and TikTok, giving her unusual reach within the luxury marine category. Her yacht expertise is a genuine part of her professional career rather than simply lifestyle content: RYI offers yacht sales and charter services across Monaco, Miami, Dubai and St. Martin. She has also appeared in international fashion publications including Grazia and Harper's Bazaar Vietnam. Her positioning makes her particularly valuable for luxury marine, fashion, beauty, hospitality and high-end lifestyle campaigns.

Dallas, TX, USA

Cary Deuber is a Dallas-based certified registered nurse first assistant, aesthetic medicine professional, entrepreneur, mother and television personality best known as an original cast member of Bravo’s The Real Housewives of Dallas. Cary built her professional career in vascular and trauma surgery before specializing in plastic and reconstructive surgery and ultimately working alongside her husband, plastic surgeon Dr. Mark Deuber. Today, she is an advanced injector at Lemmon Avenue Plastic Surgery & Laser Center and has developed a substantial social media following around beauty, aesthetics, fitness, fashion, travel, food, family and luxury lifestyle. Her Instagram audience is approximately 280,000 followers. Cary is also known for her strong interest in designer fashion and has appeared at New York and Paris Fashion Weeks. Her combination of medical credentials, aesthetic expertise, celebrity visibility and aspirational Dallas lifestyle makes her particularly valuable to beauty, wellness, fashion and luxury brands.

Surprise, AZ, USA

Janelle Paige Brandom McCarthy is a lifestyle, fashion, beauty and shopping creator known for her highly product-driven content and strong Amazon and affiliate-shopping presence. Based in the Phoenix-area community of Surprise, Arizona, Janelle has built a large female audience around fashion finds, affordable shopping, beauty, skincare, home décor, travel and everyday family life. Her content has evolved into motherhood following the birth of her son Preston, and she now incorporates postpartum and family content alongside her established fashion and shopping categories. Her personal website describes her brand as lifestyle, fashion, beauty, Amazon and home décor, while her LTK profile highlights fashion, deals, beauty, skincare, Amazon and home. She has also worked with recognizable consumer brands, including Diamond Direct and Mockingbird, demonstrating her ability to integrate products naturally into lifestyle and family storytelling. Her Instagram audience is making her a substantial retail-focused creator.

Dallas, TX, USA

Janelle Paige McCarthy, formerly known as Janelle Paige Brandom, is a Dallas-area lifestyle and shopping creator whose content centers on motherhood, fashion, Amazon finds, beauty, home and everyday life. Her Instagram has grown to approximately 527K–550K followers, making her a significant retail-focused creator. Her current bio identifies her as a mom, with a strong emphasis on Amazon favorites, fashion finds and daily family content. She became a mother to Preston in 2024 and has since expanded her content into pregnancy, postpartum and family life. Her content remains highly commerce-driven, particularly through Amazon, while fashion and lifestyle continue to be major components. She has partnered with brands including Mockingbird and Diamonds Direct, creating polished but relatable content around motherhood, jewelry, fashion and everyday products. Her audience is approximately 72% female and 86% U.S.-based, making her especially relevant for brands targeting American women and mothers.

Nashville, TN, USA

Maddie Perry is a lifestyle creator and digital entrepreneur who shares an engaging mix of fashion, wellness, travel, home décor, and everyday life with her highly engaged audience. Based in Nashville, she has built a loyal following through authentic storytelling, attainable style inspiration, and relatable content that celebrates faith, personal growth, and life's biggest milestones, including her wedding journey. Maddie creates polished yet approachable content featuring outfit inspiration, home projects, travel guides, beauty favorites, and wellness routines that resonate with young women and aspiring homeowners. Her natural ability to integrate products into real-life experiences has made her a trusted voice for consumer brands seeking authentic engagement. She is an ideal partner for fashion, home, beauty, travel, and lifestyle campaigns.

Sacramento, CA, USA

Brook, known online as Brooktheshopaholic, is a large-scale TikTok creator whose content is built around shopping, product discovery, purses, fashion, beauty, home finds and everyday deals. With approximately 2.6–2.7 million TikTok followers, she has developed one of the more recognizable shopping-focused personalities on the platform. Her content frequently takes viewers inside retailers such as Target, TJ Maxx, Ross, Walmart and other mass-market stores, highlighting products, bargains, seasonal merchandise and items she thinks are worth buying—or leaving on the shelf. She also creates plus-size fashion content, purse and accessory videos, organization content, beauty recommendations and shopping vlogs. Brook identifies as Latina and her audience is overwhelmingly female, with the United States representing the largest portion of her following. Her TikTok Shop and LTK presence further reinforce her position as a high-volume product discovery and affiliate-shopping creator.

Rome, Metropolitan City of Rome Capital, Italy

Anna Fendi is a prominent Italian fashion designer, best known as one of the five Fendi sisters who helped transform their family business into a global luxury brand. Born into a fashion-forward family, Anna played a significant role in expanding the Fendi brand, especially during her time as creative director for Fendi's leather goods and accessories division. Fendi, the fashion house, was originally founded by Anna's parents in 1925 as a fur and leather shop in Rome. Over the years, the Fendi sisters, including Anna, made significant contributions to its growth. In particular, Anna collaborated closely with her sister Paola in the leather goods division. She is credited with fostering innovation in materials and design, contributing to the brand's rise to prominence in the world of high-end fashion. Anna Fendi ventured into the world of beauty and cosmetics, extending the brand's luxurious and glamorous touch beyond fashion and accessories. Though not as widely known for cosmetics as they are for fashion, Anna Fendi has developed a range of beauty products over the years, focusing primarily on luxury cosmetics.