Beauty and Cosmetics

Houston, TX, USA

Kristy Sarah Scott is a filmmaker, entrepreneur, and one of the world's most recognizable family lifestyle creators. Best known for her viral comedy videos and cinematic storytelling, she has built a global audience through relatable family content featuring her husband, Desmond Scott, and their children. A graduate of the University of Houston, Kristy co-founded The Scotts brand before expanding into filmmaking, luxury home design, fashion, beauty, and lifestyle content. Her creative approach combines humor, high-end production quality, and authentic family moments, making her one of the most influential digital creators across Instagram, TikTok, and YouTube. Recognized on Forbes 30 Under 30, Kristy continues to inspire millions through entertainment, entrepreneurship, and innovative digital storytelling.

Tampa, FL, USA

Paige, better known as Peanut Physique, is a fitness creator and online coach who inspires women to build confidence through strength training, sustainable nutrition, and healthy lifestyle habits. She shares realistic workout routines, gym education, mobility exercises, healthy recipes, and honest insights into her own fitness journey. Rather than promoting quick fixes, Paige encourages consistency, balanced nutrition, and long-term body recomposition through practical, science-informed habits. Her content also includes recovery techniques, wellness, travel, and everyday lifestyle moments that make fitness more approachable. With an engaged community of more than 160,000 followers, she has become a trusted creator for brands in the fitness, nutrition, and active lifestyle industries.

Dallas, TX, USA

Danielle Ajeto is a lifestyle creator and digital marketing professional who shares fashion, beauty, travel, and everyday lifestyle content with an authentic and approachable style. Drawing on her professional background in social media strategy and brand marketing, she creates engaging content that blends personal storytelling with polished visual aesthetics. Her platform highlights style inspiration, beauty favorites, travel experiences, and daily moments while offering relatable recommendations that resonate with modern women. In addition to creating content, Danielle has built a career in digital marketing and social media management, giving her a unique perspective on brand storytelling and audience engagement. Her combination of creative content and marketing expertise makes her a valuable collaborator for lifestyle, fashion, beauty, and travel campaigns

California, USA

Danielle Alana Reyes is a lifestyle and motherhood creator who shares authentic content centered on family, home, fashion, and everyday living. Her platform blends relatable parenting moments with home inspiration, beauty favorites, wellness routines, and personal style, creating a warm and approachable online community. Danielle's content emphasizes authenticity over perfection, offering practical recommendations and honest glimpses into daily life that resonate with modern women and young families. She regularly collaborates with lifestyle, fashion, beauty, and home brands while maintaining a clean, aspirational aesthetic. Through engaging storytelling and consistent visual content, Danielle has built a trusted platform where followers turn for inspiration on motherhood, family life, organization, travel, and creating meaningful everyday moments.

California, USA

Chelsea Jean is a lifestyle creator, entrepreneur, and digital educator who shares content centered on motherhood, fashion, beauty, and intentional living. Through Instagram and her personal brand, she documents family life, home inspiration, wellness, and everyday style while encouraging women to embrace confidence and authenticity. Alongside lifestyle content, Chelsea has developed digital products and educational resources for creators, helping them improve photography, editing, and content creation. Her clean visual aesthetic and relatable storytelling have built a loyal audience that values practical inspiration, curated product recommendations, and family-focused content. Chelsea regularly collaborates with fashion, beauty, home, and lifestyle brands, making her a strong partner for campaigns seeking authentic engagement with modern women and young families.

Los Angeles, CA, USA

Sally Hyunji Kim is a Korean-American beauty and lifestyle creator known for her calming aesthetic, honest skincare reviews, fashion inspiration, and cinematic lifestyle content. Based in Southern California, she shares a blend of beauty tutorials, everyday routines, travel vlogs, home décor, and Korean-inspired fashion while documenting her life across Instagram, TikTok, and YouTube. Her approachable personality and polished visual style have helped her build a highly engaged audience that values thoughtful product recommendations and authentic storytelling. Sally is also recognized for creating long-form vlogs featuring travel, home organization, and everyday life, making her a sought-after partner for premium beauty and lifestyle brands. In 2026, she was selected as a Sephora Squad creator, further establishing her credibility within the beauty industry.

Dallas, TX, USA

Whitney Graham is a Dallas-based fashion and lifestyle creator who shares elevated everyday style, fitness routines, wellness tips, and travel inspiration with a predominantly female audience. Through her platform, WhitsWhims, she curates affordable and luxury fashion finds, seasonal outfit guides, beauty favorites, and healthy living content while documenting her personal life and travel experiences. Her polished aesthetic and approachable styling have helped her build a loyal following across Instagram and her lifestyle blog. Whitney is also known for sharing wellness routines, workout content, and shopping recommendations, making her a sought-after partner for fashion, beauty, and lifestyle brands.

Atlanta, GA, USA

Katie Snyder is a lifestyle and motherhood creator who shares authentic content centered around family life, affordable fashion, home finds, and everyday routines. Based in Asheville, North Carolina, Katie documents life as a wife and mother while offering practical style inspiration, shopping recommendations, and relatable parenting moments. She first gained attention by openly sharing her infertility journey before transitioning into broader lifestyle content that resonates with young families. Her content blends outfit inspiration, home organization, seasonal décor, children's products, and daily routines with an approachable, down-to-earth personality. Through Instagram, TikTok, YouTube, and curated shopping platforms, Katie has established herself as a trusted source for women seeking practical fashion, motherhood advice, and everyday lifestyle inspiration.

Los Angeles, CA, USA

Behamin Barootkoob is a California-based fashion and lifestyle creator, architect, and entrepreneur who blends luxury style with beauty, travel, and modern motherhood. Originally trained as an architect, she has built a substantial social media following through sophisticated fashion styling, beauty tutorials, travel diaries, and elevated lifestyle content. Following the birth of her first child, her platform naturally evolved to include motherhood while maintaining the polished aesthetic that first attracted her audience. Her Persian heritage frequently influences her storytelling, creating a unique blend of cultural authenticity and contemporary luxury. Alongside her creator career, Behamin continues her passion for architecture through her home design account, offering followers inspiration in both fashion and interior spaces. Her high-quality visual storytelling and premium brand collaborations have established her as a leading creator in the fashion and lifestyle space.

Alabama, USA

Anitra B., better known as NitraaB, is a full-time lifestyle creator who has built a thriving digital brand by documenting the evolution of her life over the past decade. She launched her YouTube channel in 2010 with beauty and makeup tutorials before naturally expanding into motherhood, home décor, fashion, and family living. Based in Alabama, Anitra shares practical inspiration for elevating everyday life through home design, parenting, organization, beauty, and affordable style. Her authentic storytelling and polished visual aesthetic have earned her a loyal audience across Instagram, YouTube, and her blog, Life with NitraaB. Beyond content creation, she educates aspiring creators through business resources and shares insights into building a sustainable career in the creator economy, making her a respected voice in the lifestyle and motherhood space

Liz is a lifestyle and fashion-focused social media creator known for sharing visually driven personal content, including selfies, aesthetic lifestyle imagery, and casual day-to-day posts. Her presence is primarily centered on personal expression through fashion styling, beauty looks, and curated visual storytelling typical of modern short-form Instagram creators. Rather than operating as a structured influencer brand, her account reflects a personal creator identity where aesthetics, mood, and self-presentation are the primary drivers of content. Her audience engagement is built around relatability, visual appeal, and personality-driven posting rather than formal brand partnerships or commercial campaigns. She fits within the broader category of emerging lifestyle micro-creators who grow organically through consistent posting and aesthetic cohesion.

Nashville, TN, USA

Jess Conte is an Australian-American lifestyle creator, musician, and entrepreneur who has built a global audience through authentic storytelling centered on home, family, and intentional living. After first gaining recognition on YouTube, she expanded into Instagram, where she shares a thoughtfully curated mix of home décor, hosting inspiration, beauty favorites, fashion, travel, and everyday moments with her husband, Gabriel Conte. Now based in Nashville, her content embraces a slower, home-centered lifestyle while maintaining the warm, relatable personality that has attracted millions of followers across platforms. In addition to creating digital content, Jess has released original music and collaborated with leading lifestyle and beauty brands. Her timeless aesthetic, genuine storytelling, and loyal audience have made her one of the most recognizable lifestyle creators in the creator economy.

Utah, USA

Kaley Munday is a lifestyle creator and entrepreneur who has built a dedicated following by sharing motherhood, fashion, home décor, and everyday family life. Her content blends elevated style with relatable moments, offering followers fashion inspiration, home projects, entertaining ideas, and practical shopping recommendations. As a wife, mother, and business owner, Kaley frequently showcases family milestones alongside curated lifestyle content, creating a balance between aspirational and approachable storytelling. She has become known for collaborating with both established and boutique brands, particularly in the fashion and home categories, while maintaining a consistent visual aesthetic. Through authentic engagement and long-term brand relationships, Kaley has established herself as a trusted lifestyle voice among women seeking inspiration for family life, personal style, and modern living.

Florida, USA

Karina Reske is a Brazilian-born fashion creator, personal stylist, and entrepreneur best known for her platform, Karina Style Diaries. Since launching her blog in 2012, she has built a loyal community by helping women create timeless wardrobes through versatile styling tips that blend European street style with her Brazilian roots. Her content extends beyond fashion to include beauty, wellness, travel, and faith, offering followers an elevated yet approachable lifestyle. Through Instagram, YouTube, and her website, Karina shares outfit inspiration, styling tutorials, travel guides, beauty reviews, and Christian-focused conversations via her Karina Faith Diaries podcast. Her polished aesthetic, educational approach, and authentic storytelling have made her a trusted voice for women seeking sophisticated, wearable fashion and intentional living.

Michigan, USA

Katie Brueckner is a lifestyle creator, entrepreneur, and YouTuber who has built one of social media's most recognizable family-focused brands. Originally known for beauty tutorials, DIY projects, and lifestyle videos, she has evolved her content to document marriage, motherhood, fitness, and entrepreneurship alongside her husband, Josh Brueckner. Together they have grown the Jatie brand into a multi-platform business spanning YouTube, apparel, beauty, and fitness. Katie's authentic storytelling, polished production quality, and willingness to share major life milestones have earned her millions of followers across social media. Today, her content blends family life, home updates, fashion, wellness, and parenting while continuing to inspire young families through relatable experiences and long-term brand partnerships.

Scottsdale, AZ, USA

Lauren Luyendyk is a lifestyle creator, entrepreneur, and television personality best known for building one of social media's largest family-focused communities following her appearance on The Bachelor. Since marrying Arie Luyendyk Jr., Lauren has expanded her platform beyond reality television by sharing authentic family life, home projects, travel adventures, beauty routines, and motherhood with their four children. Her content balances polished lifestyle imagery with relatable parenting moments, making her a trusted voice among millennial families. In addition to creating digital content, Lauren has launched her own beauty collaborations and entrepreneurial ventures, successfully leveraging her audience into long-term consumer brands. Her approachable personality, consistent storytelling, and highly engaged community have made her a sought-after partner across the beauty, fashion, home, and family lifestyle industries.

Ohio, USA

Aismar is a lifestyle creator who shares authentic content centered around motherhood, family life, beauty, and everyday experiences. Her platform combines relatable storytelling with practical lifestyle inspiration, documenting family moments, home routines, self-care, and personal style. Through short-form videos and Instagram content, she creates an approachable online presence that resonates with women balancing family responsibilities while maintaining their own interests in fashion, beauty, and wellness. Her content emphasizes authenticity over perfection, allowing followers to connect with real-life experiences and meaningful everyday moments. As her platform continues to grow, Aismar has expanded into creator partnerships and product recommendations that naturally align with her lifestyle-focused audience and community

San Francisco, CA, USA

Janeth Lu is a lifestyle creator who has built her social presence around personal growth, fitness, beauty, and everyday lifestyle content. Her content documents her journey toward self-improvement, confidence building, and creating a healthier, more intentional lifestyle. Through short-form video, Janeth shares relatable experiences, fitness routines, beauty recommendations, travel moments, and personal reflections that resonate with young adults navigating career, relationships, and self-development. Her content blends aspirational lifestyle elements with authenticity, allowing followers to connect with her evolving personal journey. With roots in the Bay Area and connections to Miami, she creates content that reflects modern young professional life while maintaining a strong focus on confidence, wellness, and personal transformation.

Atlanta, GA, USA

Sharron Clear, known online as Array of Faces, is a 50+ lifestyle creator, model, actress, and style influencer celebrated for redefining aging through fashion, beauty, and confidence-driven content. Splitting her time between Atlanta and New York City, she has built a highly engaged community by inspiring women to embrace ageless style and authentic self-expression. Her content blends fashion trends, beauty routines, travel experiences, and everyday lifestyle moments with an empowering message that confidence and personal style evolve beautifully with age. As a member of Macy's Style Crew and an actress represented by Stewart Talent, Sharron has expanded her influence beyond social media into entertainment and brand partnerships. Her platform resonates with women seeking relatable inspiration for fashion, wellness, and living confidently at every stage of life

United States

Nikki, known online as Farmhouse Decor Mama, is a lifestyle creator and blogger who shares a blend of farmhouse-inspired home décor, motherhood, family activities, and everyday living content. Through Instagram and her blog, she documents decorating ideas, seasonal styling, easy family recipes, parenting experiences, and practical home organization tips. Her content is centered around creating warm, inviting spaces and celebrating life's simple moments with family. Nikki's approachable storytelling and realistic depiction of home life have helped her build a loyal community of women looking for inspiration that feels achievable and authentic. By combining décor inspiration with family-focused content, Farmhouse Decor Mama has established herself as a relatable voice in the home and lifestyle creator space.

United States

Mallory Santic is a U.S.-based lifestyle and motherhood creator known for sharing authentic content centered around family life, fashion, beauty, and everyday routines. Her platform combines relatable storytelling with practical inspiration, offering followers a mix of parenting moments, home life updates, style recommendations, and wellness-focused content. Through Instagram and short-form video, Mallory has cultivated an engaged community by embracing a warm, approachable aesthetic and highlighting the realities of balancing family responsibilities with personal interests. Her content resonates with women seeking realistic lifestyle inspiration rather than highly curated perfection. By blending motherhood, self-care, and everyday experiences, Mallory has built a trusted digital presence that naturally supports long-term partnerships across consumer, beauty, home, and family-oriented brands

Chicago, IL, USA

Ashley Selleke is a Chicago-based lifestyle and fashion creator known for her polished aesthetic content, event hosting, and strong presence in the social and creator economy space. She has built an audience through a mix of outfit styling, day-in-the-life content, city lifestyle visuals, and behind-the-scenes looks at curated events and brand activations. Her platform blends personal branding with experiential content, often highlighting Chicago nightlife, hospitality, and lifestyle culture. Ashley is also associated with event hosting and community-driven social gatherings, positioning her at the intersection of influencer marketing and real-world brand activation. Her content appeals to audiences interested in modern urban lifestyle, fashion-forward looks, and aspirational yet accessible social experiences.

United States

Keely’s Version is a U.S.-based digital fashion and lifestyle creator known for highly shoppable outfit inspiration, affordable fashion hauls, and relatable “get ready with me” content. Her platform focuses on everyday styling for women seeking accessible, trend-driven looks across Amazon, Target, and other mainstream retailers. She has built a strong audience through consistent outfit-of-the-day videos, seasonal try-ons, and curated home and lifestyle finds that emphasize practicality and affordability. Her content is structured around real-life wearable fashion rather than high-fashion editorial styling, making her especially popular within the mass-market influencer space. Keely’s approach blends personal styling with affiliate commerce, positioning her as a strong conversion-focused creator within the modern social shopping ecosystem.

Arizona, USA

Jordyn Shea is a U.S.-based makeup artist and digital creator known for her bold, experimental beauty looks and high-impact transformation videos. She has built her audience primarily on TikTok through visually striking makeup artistry that blends editorial glam with edgy, alternative aesthetics. Her content often focuses on eye-catching color work, dramatic makeup transformations, and creative expression rather than traditional beauty tutorials. Jordyn’s style appeals to a younger, trend-forward audience interested in beauty as a form of artistic identity and self-expression. Across platforms, she has developed a recognizable personal brand centered on individuality, confidence, and pushing creative boundaries within the beauty space. Her work positions her as part of the new wave of makeup creators who prioritize artistry and visual storytelling over conventional influencer beauty formats