Laura Long
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About Laura Long
Laura Long is the Charlotte, North Carolina-based creator behind Smart Southern Style, a fashion and lifestyle platform focused on helping women 40+ look stylish without overspending. A Southern mom of two, Laura combines affordable and colorful fashion with beauty, travel, shopping and everyday lifestyle content. Her platform has become particularly strong in shoppable fashion, with extensive content around Amazon, Walmart, Nordstrom, Target and other accessible retailers. She regularly publishes best-seller reports and shopping guides based on the products her audience purchases, demonstrating strong commerce and affiliate potential. Laura has been recognized as a Best Influencer by Charlotte Magazine and has built an Instagram audience of approximately 120K+. Her LTK profile positions her specifically around affordable, colorful style over 40. She also produces travel content, including destination guides and resort-focused posts, giving her additional appeal for hospitality and tourism campaigns
Past Campaigns
Laura is particularly strong for fashion, retail, beauty and travel brands targeting women 40+ who want colorful, affordable and highly shoppable lifestyle content. Walmart Amazon Nordstrom Target Avara Cabana Life cabi Cato Fashions
More creators in Lifestyle Over 40
Like Laura Long? See similar creators in Lifestyle Over 40: Candi Grzegorczyk, Shauna Grow, and Romy Schorr.
