Lifestyle Over 40

Houston, TX, USA

Cammeo Murray is a Houston-based fashion, lifestyle and family creator, personal stylist and digital marketing professional behind Cammeo Head to Toe. Her platform focuses on fashion, beauty, home, motherhood and travel, with a particular emphasis on mid-size fashion for women over 40. Cammeo describes herself as a Sicilian mom and stylist, and her current shopping content highlights wearable outfits, affordable fashion finds, beauty products and everyday lifestyle recommendations. Her background is unusually strong for a creator: she spent more than 15 years working in digital media and marketing, including agency and media roles in New York and Los Angeles, before building her own content and styling business in Houston. She has also worked as a freelance digital marketing and account-management professional. Her content has appeared in outlets including Los Angeles Magazine, ABC13 and Fashion Mamas, and she has created sponsored campaigns for major consumer brands.

Charlotte, NC, USA

Laura Long is the Charlotte, North Carolina-based creator behind Smart Southern Style, a fashion and lifestyle platform focused on helping women 40+ look stylish without overspending. A Southern mom of two, Laura combines affordable and colorful fashion with beauty, travel, shopping and everyday lifestyle content. Her platform has become particularly strong in shoppable fashion, with extensive content around Amazon, Walmart, Nordstrom, Target and other accessible retailers. She regularly publishes best-seller reports and shopping guides based on the products her audience purchases, demonstrating strong commerce and affiliate potential. Laura has been recognized as a Best Influencer by Charlotte Magazine and has built an Instagram audience of approximately 120K+. Her LTK profile positions her specifically around affordable, colorful style over 40. She also produces travel content, including destination guides and resort-focused posts, giving her additional appeal for hospitality and tourism campaigns

Fishers, IN, USA

Shannon Collins, known online as The Gym Nurse, is a registered nurse, certified personal trainer, and nutrition coach who has built a thriving fitness community by helping women gain confidence through strength training and sustainable nutrition. After experiencing her own 40-pound weight gain during motherhood, Shannon transformed her health through weightlifting and macro-based nutrition, ultimately turning her personal journey into a mission to empower other women. Her content combines workout demonstrations, healthy lifestyle habits, muscle-building education, and practical nutrition guidance tailored specifically for women over 40. Through Instagram, her coaching app, and online programs, Shannon inspires women to prioritize strength, longevity, and self-confidence while proving that age is not a barrier to achieving exceptional health and fitness results.

Atlanta, GA, USA

Sharron Clear, known online as Array of Faces, is a 50+ lifestyle creator, model, actress, and style influencer celebrated for redefining aging through fashion, beauty, and confidence-driven content. Splitting her time between Atlanta and New York City, she has built a highly engaged community by inspiring women to embrace ageless style and authentic self-expression. Her content blends fashion trends, beauty routines, travel experiences, and everyday lifestyle moments with an empowering message that confidence and personal style evolve beautifully with age. As a member of Macy's Style Crew and an actress represented by Stewart Talent, Sharron has expanded her influence beyond social media into entertainment and brand partnerships. Her platform resonates with women seeking relatable inspiration for fashion, wellness, and living confidently at every stage of life

United States

ill Eysenbach is a lifestyle, home, wellness, and fitness creator known for sharing practical inspiration around healthy living, home décor, organization, seasonal styling, and everyday wellness. Her content blends approachable lifestyle recommendations with home finds, activewear, fitness routines, and products designed to help women feel their best. She has cultivated an audience that values attainable lifestyle upgrades, wellness habits, and home-focused content rather than aspirational luxury. Through Instagram and affiliated shopping platforms, she regularly shares curated product recommendations across home, fitness, kitchen, and lifestyle categories

Nashville, TN, USA

Karen, known online as @gratefulandgray, is a Nashville-based healthy aging, wellness, and midlife lifestyle creator who has built a highly engaged community around embracing gray hair, self-confidence, and positive aging. After beginning her own gray-hair transition journey, Karen became a leading voice in the growing pro-aging movement, encouraging women to embrace authenticity, self-acceptance, and wellness at every stage of life. Her platform celebrates the idea that aging is not something to hide, but something to embrace with confidence and gratitude. Beyond her signature silver-hair content, Karen shares healthy lifestyle habits, fitness routines, hormone health discussions, skincare, personal growth, books, family life, and wellness recommendations. A wife and mother of four, she combines relatable midlife experiences with practical advice, creating a trusted resource for women navigating aging, health, and self-discovery.

California, USA

Primarily women ages 30–55+, especially affluent millennial and Gen X audiences interested in luxury travel, California coastal living, family lifestyle content, wellness, beauty, and aspirational everyday experiences. Brands Travel & Hospitality Brands Luxury Resorts & Hotels Beauty & Skincare Companies Lifestyle Retailers Family Travel Campaigns Wellness Brands California Tourism & Experiences Affiliate Lifestyle Partnerships

United States

G Knows Fashion is a midlife fashion, beauty, and lifestyle creator known for empowering women over 40 through confident, elevated, and age-inclusive style content. Her platform focuses on wearable fashion, beauty recommendations, everyday luxury, and modern styling inspiration tailored to mature women who want contemporary fashion without sacrificing sophistication or authenticity. With a highly engaged community of women primarily in the 35+ demographic, she has built a trusted voice around confidence, self-expression, beauty, and lifestyle at every age. Her content blends fashion hauls, styling tips, beauty finds, lifestyle moments, and relatable conversations that resonate strongly with millennial and Gen X female audiences. She is especially well aligned for fashion, beauty, wellness, and lifestyle partnerships targeting mature female consumers seeking aspirational but accessible content.

New York, NY, USA

Rosey Blair is a New York–based lifestyle creator known for her cozy, seasonal aesthetic centered around home life, fashion, beauty, and comfort-driven styling. Her content under @roseybeeme blends plus-size fashion, feminine everyday outfits, home décor, reading culture, cats, and “cozy living” inspiration with a strong emphasis on seasonal transitions (fall, winter, etc.). She originally grew her platform through blog-style storytelling and affiliate content, later expanding into Instagram and TikTok as a full-time creator. Her brand voice is warm, personal, and lifestyle-driven, often mixing outfit inspiration with home routines and reflective commentary on life and identity. She is firmly a millennial / 30s–40s creator and is known for speaking to women in similar life stages who prioritize comfort, confidence, and aesthetic home-and-fashion inspiration over fast trends.

California, USA

Shelli Enright, known on Instagram as @stylenright, is a fashion, midsize style, and lifestyle creator focused on everyday wearable outfits, beauty finds, and practical styling inspiration for women in their 30s and 40s. She has built a strong following by sharing relatable “real-life fashion” content—especially try-ons, seasonal outfit ideas, Amazon and retail hauls, and body-confident styling for midsize figures. Her content is rooted in accessibility rather than high-fashion editorial styling, making her highly influential in the midlife, midsize, and everyday fashion space. She is widely recognized for promoting brands like Amazon, Walmart, Anthropologie, Fabletics, Abercrombie, and other mainstream retailers, often showing how to style affordable, everyday pieces in a polished but realistic way. Her audience is primarily women who want practical fashion inspiration that fits real bodies, real budgets, and real daily life—especially those navigating style in midlife rather than trend-driven Gen Z aesthetics.

Washington, DC, USA

Tonya Michelle is a Virginia-based lifestyle, fashion, beauty, travel, and motherhood content creator known for sharing highly relatable, long-form storytelling content across Instagram and her blog, @tonyamichelle26. She has built a large, established audience by documenting her everyday life including motherhood, marriage, home life, travel, wellness routines, and personal experiences such as infertility, finances, and self-growth. She began as a fashion and beauty blogger and evolved into a full-time digital creator and entrepreneur, expanding into brand partnerships, affiliate marketing, podcasting (“Parent Talk”), and product recommendations. Her content blends aspirational lifestyle visuals with grounded, real-life experiences, which has helped her build strong long-term trust with a primarily millennial and Gen X female audience. She is a midlife creator with an audience that follows her for life experience, authenticity, and practical lifestyle inspiration rather than trend-driven content.

Colorado, USA

Trista Sutter (née Rehn) is an American television personality and the original lead of The Bachelorette—the first season of the franchise in 2003. She originally appeared as a contestant on The Bachelor Season 1, where she finished as runner-up before becoming the first-ever Bachelorette, a role that helped define the modern reality dating genre. She ultimately chose Ryan Sutter, and the couple married in a televised special, becoming one of the franchise’s earliest long-term success stories. Beyond reality television, Trista has appeared on shows like Dancing with the Stars, Fear Factor, and various media and hosting projects, while also building a long-term public presence as an author, speaker, and lifestyle figure focused on family life, gratitude, and wellness. She continues to maintain a strong social media following centered on family updates, personal reflections, and advocacy for balance and mental wellness in midlife.

Austin, TX, USA

Genevieve Padalecki is an actress, lifestyle creator, entrepreneur, and wellness advocate best known for her roles in Supernatural and Wildfire, while also building a strong digital presence centered around family life, wellness, fashion, motherhood, and intentional living. Through her lifestyle platform and social channels, she shares content focused on parenting, home life, travel, beauty, mental wellness, fitness, and positive daily routines. Based in Austin, Texas, Genevieve has cultivated a loyal audience through authentic storytelling, approachable luxury, and candid glimpses into life with her husband, actor Jared Padalecki, and their three children. Her content combines elevated lifestyle aesthetics with relatable family moments, advocacy work, and wellness-focused inspiration. Genevieve is also recognized for supporting charitable causes, mental health awareness initiatives, and community-driven campaigns alongside her lifestyle and entertainment partnerships.

Winston-Salem, NC, USA

TeriLyn Adams is a lifestyle, fashion, beauty, and wellness creator known for blending polished style with relatable motherhood and everyday life content. After spending more than 15 years in corporate finance, banking, marketing, and social media strategy roles at companies including Goldman Sachs, BB&T, and Wells Fargo, she transitioned into full-time content creation and built one of the leading fashion and lifestyle platforms for women over 40. Through her blog, YouTube, Instagram, and LTK ecosystem, TeriLyn shares realistic fashion, skincare, beauty reviews, wellness routines, motherhood experiences, and running content with a highly engaged audience. Her approachable voice and practical recommendations have helped her develop long-term trust with women balancing career, family, wellness, and style.

Nashville, TN, USA

Christina Muscari, known as Pretty Distressed, is a DIY, home decor, and lifestyle creator focused on affordable home transformations, furniture flipping, and everyday living for women over 40. Her content centers on practical, budget-friendly home upgrades, including painted furniture, room makeovers, and accessible design ideas that resonate with everyday homeowners. She combines step-by-step DIY tutorials with lifestyle storytelling, making her content both inspirational and instructional. Christina has built a strong niche audience by focusing on affordable decor over luxury, positioning herself as a trusted voice for realistic home improvement. She also extends into creator education and podcasting, helping other creators build content businesses. Her platform blends utility, relatability, and commerce-driven recommendations.

Nashville, TN, USA

Noelle Benepe is a leading fitness, wellness, and lifestyle creator with a highly engaged audience of more than 1M followers across Instagram. She built her platform through strength training content, functional workouts, body transformation routines, and highly relatable wellness storytelling that resonates strongly with millennial women and fitness-focused moms. Originally known for founding We Are Strength, Noelle has successfully evolved into a modern fitness entrepreneur, blending training programs, meal prep guidance, and motivational lifestyle content. More recently, her brand has expanded through RAIZE Fit, where she offers accessible digital training programs and community-based coaching. Her content combines high-intensity fitness challenges, realistic nutrition advice, and single-mom lifestyle relatability, making her a powerful partner for wellness, activewear, supplements, recovery, and healthy living brands.

Atlanta, GA, USA

Laura Clery is a comedian, actress, author, and one of the most successful crossover social media creators to emerge from the Facebook video era. She built a massive global audience through short-form character-driven comedy sketches, viral relationship humor, and relatable motherhood content, later expanding into long-form YouTube storytelling, podcasting, books, and mental health advocacy. Known for iconic recurring personas and highly shareable social comedy, Laura has successfully transitioned from viral entertainment creator into a full-scale personality brand. Her content now blends humor, parenting, personal growth, sobriety, mental health, ADHD awareness, and lifestyle storytelling, giving her exceptional brand depth and long-term audience trust. As of 2026, she maintains multi-platform reach across Instagram, Facebook, TikTok, and YouTube with a highly monetizable female-skewing millennial audience

United States

Baddie Betty is a viral Instagram and TikTok persona known for delivering bold, luxury-driven dating advice and “high-value woman” messaging through short-form video content. Styled as an older, ultra-glamorous woman, her content features provocative one-liners about wealth, relationships, and status, often emphasizing luxury lifestyles and aspirational dating standards. The account gained rapid traction for its distinctive voice and highly shareable quotes, blending shock value with humor and empowerment themes. However, the creator exists in a controversial space, with ongoing speculation that the persona may be AI-generated or digitally manipulated rather than a real individual. Regardless, the account has built a large following and strong engagement, operating more as a character-driven media brand than a traditional influencer

Houston, TX, USA

Wanda Stephanow is a style and lifestyle creator based in the United States who shares fashion, confidence, and real‑life inspiration for women navigating midlife and beyond (over 40/around 50). She built her platform around midsize fashion and everyday outfit ideas, making style accessible, relatable, and fun. Wanda often talks about confidence at any age, styling pieces for real body shapes, and sharing light‑hearted moments with humor and heart. She also incorporates real talk about life experiences — including confidence, transitioning through midlife, and relatable style takeaways — giving her community a blend of fashion inspiration and genuine personality. Her presence resonates especially with women seeking approachable, age‑affirming lifestyle content

Louisville, KY, USA

Blessings & Sass is the digital brand of Annie Kiesler, a Louisville‑based lifestyle creator and midlife blogger who celebrates style, humor, and confidence for women sliding sideways into their 50s and beyond. After a 31‑year career as a high school library/media specialist, Annie launched her platform to encourage women to live fully, confidently, and authentically — “perfectly imperfect” with a bit of sass. Her content blends everyday fashion inspiration, seasonal style guides, humor, and uplifting lifestyle commentary, often paired with shopping resources and trend insights. She embraces accessible, feel‑good content that resonates with women seeking inspiration for their closets and their daily lives. Through her blog and social presence, she uplifts women around confidence, community, and ageless style.