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About Shauna Grow

Shauna Grow is the creator behind ChicOver50, a fashion and lifestyle platform focused on helping women over 50 feel confident, stylish, healthy, and comfortable in their own skin. Based in St. George, Utah, she began ChicOver50 in 2015 after being encouraged to create a fashion account for women in midlife. What began as a personal blog developed into her full-time business, combining fashion, beauty, hair, skincare, fitness, health, travel, photography, and lifestyle content. Shauna creates and photographs much of her own content and has built long-term relationships with consumer brands through sponsored campaigns, retail events, product features, and travel partnerships. She has also appeared on local television and participated in fashion events, including events with Anthropologie and Chico’s. Her focus on women in midlife gives her a clearly defined and commercially relevant audience.

Past Campaigns

Fashion, beauty, haircare, skincare, wellness, fitness, travel, and lifestyle campaigns, especially those focused on empowering women over 50 through relatable product recommendations and polished visual storytelling. L'Oréal — Featured in a Real Simple campaign representing L'Oréal Skin and its Age Perfect Rosy Tone Moisturizer. Anthropologie — Has hosted Anthropologie styling/fashion events and participated in multiple brand-related shopping and fashion activations. Chico's — Participated in Chico's influencer initiatives and visited the company's headquarters for its 35th-anniversary campaign and influencer discussions. Hair Biology — Worked with the brand on its "Show Your Age" campaign and sponsored content around its silver-hair collection. Zappos — Created sponsored fashion content featuring Trotters footwear sold through Zappos. Natrol — Created sponsored content promoting Natrol Cognium and discussing brain-health products. T-Mobile — Created sponsored content for T-Mobile's Scam Shield service. VSP Global — Created sponsored content explaining VSP Individual Vision Plans and eye-care coverage.