Brook Villela
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About Brook Villela
Brook, known online as Brooktheshopaholic, is a large-scale TikTok creator whose content is built around shopping, product discovery, purses, fashion, beauty, home finds and everyday deals. With approximately 2.6–2.7 million TikTok followers, she has developed one of the more recognizable shopping-focused personalities on the platform. Her content frequently takes viewers inside retailers such as Target, TJ Maxx, Ross, Walmart and other mass-market stores, highlighting products, bargains, seasonal merchandise and items she thinks are worth buying—or leaving on the shelf. She also creates plus-size fashion content, purse and accessory videos, organization content, beauty recommendations and shopping vlogs. Brook identifies as Latina and her audience is overwhelmingly female, with the United States representing the largest portion of her following. Her TikTok Shop and LTK presence further reinforce her position as a high-volume product discovery and affiliate-shopping creator.
Past Campaigns
Brook is particularly strong for mass-market retail, consumer products and shopping campaigns where brands need high-volume product discovery, impulse purchasing and an authentic “shop with me” personality. Target TJ Maxx Tide AXE Anastasia Beverly Hills VidaWheel Jewelry Nanette Lepore eos
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Like Brook Villela? See similar creators in Beauty and Cosmetics: Hiralmi Rodriguez, Farheen Valliani, and Hanan Tehaili.
