Beauty and Cosmetics

Utah, USA

Cara Loren Van Brocklin is a Utah-based fashion, lifestyle, beauty, fitness, home, and family creator. She began building her online platform through her blog, sharing fashion inspiration, family life, fitness, travel, home décor, and everyday lifestyle content. Her platform has since grown into a broader personal brand and business, including Cara Loren Active and LOR by Cara Loren. She is known for polished fashion and lifestyle imagery as well as family-focused content featuring her husband and children. Cara has worked with brands across fashion, beauty, home, fitness, retail, and outdoor lifestyle, including H&M Kids, Backcountry, Nordstrom Rack, Walmart+, and FP Movement. She has also developed her own consumer brands, giving her experience not only as a creator but as a founder and entrepreneur.

New York, NY, USA

Chinae Alexander is a New York-based entrepreneur, lifestyle personality, writer, speaker, wellness expert, and content creator. Originally from Texas, she built her online presence around wellness, fitness, body confidence, self-love, fashion, beauty, and authentic lifestyle storytelling. Her career in digital media began while she was interviewing for a social media position at a fitness company, which led her to create a wellness-focused Instagram account and eventually pursue content creation full time. She is also the host of the Press Send podcast and has worked with a wide range of fashion, beauty, wellness, fitness, hospitality, and consumer brands. Chinae previously worked as a marketing director and also founded an event planning company, giving her professional experience on both the creator and brand sides of marketing.

California, USA

Dr. Brooklynne Palmer, MD, MPH, is a physician, public health professional, culinary medicine specialist, and content creator behind Beets by Brooke. Her platform explores the connection between health, nutrition, food, wellness, and everyday life, with a particular focus on plant-based eating and approachable health education. She completed her medical degree and Master of Public Health at UT Southwestern and trained in plant-based nutrition and culinary medicine. She is also a certified Food for Life instructor through the Physicians Committee for Responsible Medicine. Her content combines evidence-based health information with plant-based recipes, restaurant recommendations, wellness education, and lifestyle content. She has worked with brands including Kleenex, Aldi, Target, JUST Egg, Albertsons, Dunkin', Partake Foods, The Lip Bar, and Walgreens.

Minster, OH 45865, USA

Anna Liesemeyer is the creative behind In Honor of Design, a lifestyle and design platform she began in 2010 as an outlet for her graphic design work. Her content has grown to encompass home design, renovations, family life, fashion, travel, food, photography, and creative entrepreneurship. Anna holds a BFA in Art Studio with a specialization in graphic design and has worked professionally in brand identity, art direction, product development, photography, styling, packaging, and web design. She also founded The Brand Market, a workshop and educational platform for creative entrepreneurs. Today, Anna and her husband Gabe document their family life and historic-home renovation projects while sharing design inspiration and practical home ideas. Their current work includes renovating their 1860s home and running Maris Home, their home-focused business.

Chicago, IL, USA

Alexis McMullin is a Chicago-based digital creator and visual storyteller known for motherhood, personal style, interiors, photography and lifestyle content. Her Instagram documents life as a mother of two through an intentionally curated visual journal, combining family moments with fashion, home design, travel and everyday lifestyle inspiration. McMullin describes herself as a former/“semi-retired” Instagram content creator who now identifies as a stay-at-home mom, while continuing to share the things she loves through Instagram and her Substack. Her distinctive aesthetic—particularly her photography, nostalgic visual style, interiors and personal fashion—has made her a recognizable voice within the Chicago lifestyle and motherhood creator space. Her work also has a documented history in professional brand campaigns spanning fashion, parenting, footwear, children's products and family wellness.

Dallas, TX, USA

Ruya Kirac is a Dallas-based fashion, beauty, lifestyle, travel, and wine content creator who has been creating digital content since 2014. She originally built her audience through her fashion blog, Sweet, Short & Stylish, while studying Media Management at St. John Fisher University. Her content has since expanded into fashion inspiration, beauty products, travel recommendations, restaurants, wine, home finds, and everyday lifestyle. Professionally, Kirac also works in social media marketing and has held a Social Community Coordinator role with Wine Enthusiast, giving her experience on both sides of the creator-brand relationship. She has partnered with national brands including Neutrogena, L'Oréal, and CoverGirl, and continues to create commercially oriented fashion and beauty content across social platforms. Her combination of creator experience and professional social-media expertise distinguishes her from a purely hobbyist lifestyle influencer.

St. George, UT, USA

Shauna Grow is the creator behind ChicOver50, a fashion and lifestyle platform focused on helping women over 50 feel confident, stylish, healthy, and comfortable in their own skin. Based in St. George, Utah, she began ChicOver50 in 2015 after being encouraged to create a fashion account for women in midlife. What began as a personal blog developed into her full-time business, combining fashion, beauty, hair, skincare, fitness, health, travel, photography, and lifestyle content. Shauna creates and photographs much of her own content and has built long-term relationships with consumer brands through sponsored campaigns, retail events, product features, and travel partnerships. She has also appeared on local television and participated in fashion events, including events with Anthropologie and Chico’s. Her focus on women in midlife gives her a clearly defined and commercially relevant audience.

London, UK

Amalie Star, whose professional name is Amalie Bladt, is a Danish fashion, beauty, and lifestyle creator known for her polished visual style, personal vlogs, makeup content, routines, travel, and fashion-focused social media. She began her YouTube channel in 2015 and developed a multi-platform presence across YouTube, Instagram, and TikTok. Her content has evolved from early beauty and lifestyle videos into more cinematic vlogs documenting fashion, travel, city life, and everyday experiences. She has also worked with fashion and beauty brands, including Lounge Underwear, NA-KD, and Hey Harper, and has participated in branded travel campaigns, including a documented Motel Rocks trip to Italy. Her public profiles currently describe her as based between London and Copenhagen, while her content frequently features European travel and city lifestyle. She is represented professionally through Rolen Group.

Franklin, TN, USA

Taylor Dooley is an American actress, creator, and media personality best known for portraying Lavagirl in The Adventures of Sharkboy and Lavagirl 3-D. After beginning her career as a child performer in commercials, modeling, dance, and theater, she transitioned into film and television and later reprised her iconic role as Lavagirl in Netflix’s We Can Be Heroes. Today, Dooley combines her entertainment background with family, lifestyle, beauty, fashion, and everyday content on social media. Her public profile also frequently features her children, family experiences, travel, home life, and nostalgic connections to her acting career. Her long history in entertainment gives her a different commercial profile from a traditional lifestyle creator, with both creator reach and established recognition from a major family-film franchise.

California, USA

Sierra Dallas is a California-born digital creator and media personality known for relatable family, motherhood, lifestyle, beauty and wellness content. She entered the digital space through beauty vlogging in 2014 and gained early recognition on Vine before expanding to Instagram, YouTube and TikTok. She holds a communications degree from California State Polytechnic University and has developed her content around everyday life as a wife and mother of three, including family routines, easy meals, fitness recovery, beauty, hair and lifestyle. Her content combines personal storytelling with practical, highly accessible recommendations, giving brands opportunities to appear naturally within real-life family and wellness moments. She has also crossed into entertainment and fashion, including an appearance on Chasing Cameron and participation in Dolce & Gabbana's Spring/Summer 2019 fashion show.

Seattle, WA, USA

Shelby Tomalin is an established fashion, lifestyle, motherhood and body confidence creator best known for making midsize fashion more relatable and accessible to women who often feel overlooked by traditional fashion marketing. Her platform grew from her own experience navigating changes in her body after becoming a mother and evolved into a broader community focused on realistic fashion, beauty, family life and everyday lifestyle. Shelby combines approachable styling with personal storytelling and a strong emphasis on confidence and representation. She has built a multi platform presence across Instagram, TikTok, Pinterest and her own digital properties, while also developing a substantial commerce component through curated shopping recommendations and brand relationships. Her longevity in the creator space and ability to connect fashion with real life make her particularly relevant to brands seeking authentic, relatable female audiences.

Los Angeles, CA, USA

Romy Schorr, known as Romy Raves, is a Los Angeles based lifestyle, beauty, fashion, wellness, food, wine and travel creator with a career spanning more than a decade in digital media. She describes herself as a lifestyle trend expert and has built Romy Raves into a trusted platform focused on recommendations, product discovery and experiences for modern women, particularly women 50+. Her background began with beauty and lifestyle blogging before the influencer industry became a major commercial category, giving her unusual longevity and firsthand experience with the evolution of digital brand marketing. She is also a WSET Level 2 wine professional and regularly covers restaurants, travel, fashion, beauty and wellness. Her platform combines editorial storytelling with product reviews, sponsored campaigns, events, brand partnerships and media appearances. Her emphasis on trying products thoughtfully before recommending them reinforces her position as a trusted source rather than simply a product promoter.

Kalamazoo, MI, USA

Shelby Caswell is the creator behind Sparkle Giggle Smile, a Midwest based mom, lifestyle, fashion and book platform built around relatable everyday motherhood. She launched the account in 2019 during her first pregnancy and grew the community by sharing honest experiences, practical mom tips, affordable style, beauty finds and family life. Her content has since evolved beyond the baby years into a broader lifestyle platform featuring comfortable fashion, romance books, home, shopping, beauty and the realities of raising a family. Shelby describes her mission as helping other moms feel seen, stylish and inspired while navigating the everyday chaos of motherhood. Her website also features a weekly newsletter, The Mom Minute, combining mom-life conversations, style, book recommendations, deals and community highlights. Her approachable, personal voice makes her particularly relevant to brands targeting modern mothers.

United States

Barbara Coins, known online as Perfectly Eccentric, is a professional beauty, hair and fashion creator best known for creative hairstyle tutorials and highly visual styling content. Her content combines approachable hair inspiration with fashion, makeup, beauty and everyday lifestyle, often built around distinctive, playful looks. She is also a mother of four daughters and incorporates family and personal style into her broader digital presence. Barbara has been active on Instagram since 2012 and expanded significantly into TikTok, where her hairstyle tutorials have become a major part of her creator identity. Her content demonstrates strong visual storytelling and repeatable tutorial formats that translate well to beauty, haircare, styling tools, fashion and consumer-product campaigns.

Salt Lake City, UT, USA

Julie Rose Allen is the Utah-based creator behind That Julie Girl, a style, shopping and lifestyle platform built around practical fashion advice for real life. A writer, reader, shopper, wife and mother of six, Julie positions herself as an “Internet Big Sister,” offering approachable style guidance rather than aspirational fashion that feels unattainable. Her content covers clothing, accessories, skincare, household products, shopping recommendations and everyday lifestyle, with a particular emphasis on finding products she genuinely believes are worth buying. Her website extends the Instagram platform through detailed articles, shopping guides, styling advice and product recommendations. Julie has also developed direct commercial relationships with brands, including Harper Wilde and Fiona Grace, the latter of which collaborated with her on a branded jewelry collection. Her combination of editorial voice, practical shopping expertise and highly relatable family lifestyle gives her strong value for consumer brands seeking trusted product discovery.

Brazil

Gih Marques is a Brazilian digital creator whose content combines fashion, fitness, beauty and lifestyle with a strong emphasis on professional visual production. Her Instagram presence is built around polished photography, fashion styling, fitness-inspired looks and personal lifestyle content. Recent production activity shows her participating in professional fashion and commercial shoots alongside Brazilian fashion, beauty and fitness creators, suggesting that her positioning extends beyond casual social posting into the commercial creator and modeling ecosystem. She has also developed a presence in the Brazilian entertainment space, with public music releases under the name Gih Marques. Her combination of fashion-forward imagery, fitness aesthetics and entertainment content gives her potential crossover appeal for fashion, activewear, beauty, wellness and youth-oriented consumer brands. She is particularly relevant for brands seeking visually driven content with a Brazilian market connection.

Destin, FL 32541, USA

Josepha Thomas is the creator behind Styled by Josepha, a fashion and lifestyle platform focused on affordable, accessible and effortless style. Her content centers on workwear, everyday fashion, seasonal dressing, travel looks, sale finds and styling inspiration, with a strong emphasis on helping consumers discover and shop products. She has built a substantial digital presence since launching her Instagram in 2018 and has expanded across Instagram, YouTube, Facebook and shopping platforms. Josepha also has experience in live social styling and has participated in professional fashion and retail initiatives, including social-stylist programming. Her current profile is closely associated with 30A, Florida, where she also operates a vacation-rental property and is building the Eight28 Collective. Her commercial strength is the combination of fashion expertise, highly actionable shopping content and an audience accustomed to using her recommendations to make purchasing decisions.

New York, NY, USA

Charity Lawson is a Georgia-born creator, television personality and former child and family therapist who became nationally known through The Bachelor and later led Season 20 of The Bachelorette. She subsequently competed on Season 32 of Dancing with the Stars, finishing fourth, and has continued building her career as a lifestyle and media personality. Charity earned a master’s degree in clinical mental health counseling from Auburn University, giving her a distinctive professional background that complements her content around wellness, beauty, fashion, relationships and everyday life. She is now based in New York City with fiancé Dotun Olubeko and cohosts Bachelor Happy Hour. Her current creator work includes documented partnerships across beauty, skincare, wellness, food and retail, while her television background provides significant entertainment and media recognition.

Dallas, TX, USA

Jessica “Jess” Edwards is a lifestyle creator and reality television personality who first gained national attention as a contestant on ABC’s The Bachelor Season 28 and later appeared on Bachelor in Paradise Season 10. Originally from San Diego, she has developed her social presence into a broader lifestyle platform covering beauty, fashion, wellness, travel, relationships and everyday life. Jessica’s content combines polished brand-friendly imagery with a relatable, conversational personality. Her relationship with Spencer Conley has also become part of her public storytelling following their engagement on Bachelor in Paradise. Her audience is predominantly female, with strong appeal among millennial and Gen Z women. Her documented commercial work includes beauty, wellness, food, travel and lifestyle brands, making her a natural fit for consumer brands seeking a recognizable reality-TV personality with an approachable creator voice

Dallas, TX, USA

Michelle Reed Gauthier is a Dallas-based lifestyle and family creator whose digital career began with beauty, fashion and lifestyle content and has evolved into a broader platform centered on motherhood, home, intentional living and the small joys of everyday life. Her content now includes family life, home projects, cooking, fashion, travel, beauty, wellness and slow living. Michelle also built a successful YouTube presence and previously hosted the podcast But, What's Next?, where she discussed relationships, personal growth, lifestyle and navigating adulthood. Her current content has a distinctly personal and home-centered quality, reflecting the transition from young lifestyle creator to wife and mother. That evolution gives her an established relationship with an audience that has grown alongside her rather than a platform built solely around product promotion.

Los Angeles, CA, USA

Tracy Tutor is a Los Angeles-based luxury real estate advisor, television personality, author and entrepreneur whose personal brand sits at the intersection of high-end property, entertainment and luxury lifestyle. A licensed real estate advisor with Compass in California and Texas, she became the first female real estate agent featured on Bravo’s Million Dollar Listing Los Angeles. Her career has generated more than $4.5 billion in sales, while her television visibility has established her as one of the best-known personalities in luxury real estate. She is also the Wall Street Journal bestselling author of Fear Is Just a Four-Letter Word, focused on confidence, personal branding and success. Her content combines luxury properties, architecture, fashion, beauty, travel, fitness and personal lifestyle, giving her significant crossover potential beyond real estate

New York, NY, USA

Olivia Longott is a Grammy-nominated R&B singer, songwriter, performer and entrepreneur whose career spans music, television, beauty and popular culture. Brooklyn-born and New York raised, she first gained national attention through her music career and became widely recognized as an original cast member of Love & Hip Hop: New York. She has continued developing her career independently through new music, collaborations and entertainment projects while expanding into the beauty and wellness space. Olivia is the founder of AIVILO, a beauty and wellness brand built around skincare, hair and nail care and wellness products. Her current content blends music, fashion, beauty, lifestyle, personal expression and entrepreneurship, giving her appeal well beyond a traditional recording artist audience. Her long entertainment history and recognizable personality make her particularly valuable for brands seeking celebrity credibility with a contemporary creator component.

Dallas, TX, USA

Alex Malek is a Dallas-based fashion and lifestyle creator and the founder of AlexMalek.com, a content platform focused on attainable yet elevated style, beauty, home, wellness and everyday life. A former fashion blogger who transitioned into full-time content creation, Alex has built her brand around making fashion and lifestyle feel approachable while maintaining a polished visual aesthetic. Her content includes styled outfits, GRWM videos, beauty reviews, interior design, cocktails, wellness, travel and family life. She also identifies as a devoted girl mom, bringing a personal and relatable dimension to her content. With more than eight years of professional experience in the creator industry, Alex produces photography, carousels, Reels and UGC for brands, including content that can be licensed for advertising.

New York, NY, USA

Lyss Boss is a New York-based lifestyle creator, podcast host and entrepreneur whose platform focuses on relationships, self-development, wellness, beauty, travel and intentional living. She became widely known through her “Date Yourself Instead” movement, which grew from a self-love series into a podcast and broader media brand. Her content combines candid conversations about dating and relationships with personal growth, wellness, lifestyle and entrepreneurship. She has expanded the brand into digital education, including her Manifest Overnight and Dare to Detach masterclasses, while continuing to build her personal media platform through podcasting and Substack. Her podcast has evolved with her own life and brand, increasingly covering reinvention, wellness, business, dating and lifestyle. She has also developed an international audience through content around solo travel, personal transformation and modern relationships.