Julie Rose Allen
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About Julie Rose Allen
Julie Rose Allen is the Utah-based creator behind That Julie Girl, a style, shopping and lifestyle platform built around practical fashion advice for real life. A writer, reader, shopper, wife and mother of six, Julie positions herself as an “Internet Big Sister,” offering approachable style guidance rather than aspirational fashion that feels unattainable. Her content covers clothing, accessories, skincare, household products, shopping recommendations and everyday lifestyle, with a particular emphasis on finding products she genuinely believes are worth buying. Her website extends the Instagram platform through detailed articles, shopping guides, styling advice and product recommendations. Julie has also developed direct commercial relationships with brands, including Harper Wilde and Fiona Grace, the latter of which collaborated with her on a branded jewelry collection. Her combination of editorial voice, practical shopping expertise and highly relatable family lifestyle gives her strong value for consumer brands seeking trusted product discovery.
Past Campaigns
A trusted “Internet Big Sister” for practical fashion and shopping, combining relatable motherhood and lifestyle storytelling with highly actionable product recommendations. Fiona Grace — direct collaboration producing the That Julie Girl ReMIXed Necklace Stack. Harper Wilde — documented sponsored fashion/intimates collaboration featuring Julie in 2024. Fiona Grace Jewelry — additional collaboration on the TJG Mixed Metal Bracelet Stack. Costco — Julie has publicly engaged with and referenced the retailer within her lifestyle/shopping content. Thrifting / Vintage Fashion — an established editorial component of the That Julie Girl platform, including her “STYLE BASICS & BEYOND” positioning. Disney — Disney-related style and shopping content is part of her broader lifestyle positioning. Skincare & Beauty — skincare is one of the core product categories featured on her own platform. Household & Consumer Products — household products and “try before you buy” recommendations are core components of her editorial business.
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