Family Kids and Home

Pango, Vanuatu

Elayna Carausu is an Australian sailor, musician, author, entrepreneur, and pioneering digital creator best known as one half of Sailing La Vagabonde, the sailing and adventure channel she built with partner Riley Whitelum. Since 2014, she has documented ocean passages, remote destinations, life aboard sailing yachts, and the experience of raising a family at sea. Her content combines marine adventure, family life, travel, ocean conservation, wellness, and off-grid living. Elayna is also the founder of Sea People, a community platform for sailors, and the author of First Mate Lenny, a children’s picture book inspired by life aboard a boat. Her combination of genuine sailing experience, compelling personal storytelling, and entrepreneurial projects makes her a distinctive voice at the intersection of marine lifestyle, adventure travel, and family-oriented content.

New York, NY, USA

Christina Cobb is a home, lifestyle, family, and interior styling creator known for her warm, sophisticated approach to everyday living and entertaining. Through Each Day Is a Celebration, Christina shares beautiful home décor, seasonal decorating, entertaining ideas, family traditions, shopping finds, and practical inspiration for creating a welcoming home. Her content has a strong emphasis on classic and transitional interiors, holiday decorating, tablescapes, organization, and thoughtful details that make everyday spaces feel special. Christina has developed an engaged audience through Instagram and LTK, where she regularly shares shoppable home and lifestyle recommendations. Her content and partnerships span home décor, furnishings, textiles, kitchen products, seasonal entertaining, and lifestyle brands. She is particularly appealing to women, homeowners, families, and consumers seeking elevated but approachable ideas for decorating and enjoying their homes.

Philadelphia, PA, USA

Lindsey Stackhouse is a fashion, beauty, motherhood, and lifestyle creator known for her approachable style and authentic look at life as a modern mom. Originally from the Philadelphia area, Lindsey began creating content by sharing affordable daily outfits as a teacher, eventually growing her platform into a full-time creator business. Today, she shares casual and elevated fashion, easy beauty, motherhood, family travel, home inspiration, and everyday life with her husband and young son. Her content combines aspirational style with practical recommendations, making her especially relatable to women navigating fashion and family in their 30s and 40s. Lindsey has developed partnerships with major fashion, beauty, home, and family brands and maintains active shopping platforms including LTK, ShopMy, and Amazon. Her audience strongly connects with her authentic, attainable approach.

Dallas, TX, USA

Jayla Henry is a Dallas-based lifestyle, family, travel, beauty, and home creator who shares an authentic look at motherhood, marriage, family adventures, and building her dream home. Originally from Michigan, Jayla has grown a substantial digital community around relatable family storytelling, beauty, fashion, travel, home projects, and everyday life with her husband and two children. Her content balances aspirational moments with genuine family experiences, making her especially relatable to millennial women and mothers. Jayla has partnered with major consumer and family-focused brands, creating engaging content around children's products, home organization, beauty, food, travel, and lifestyle. Her strong visual storytelling and highly engaged audience make her a valuable partner for brands seeking authentic connections with women, parents, and families while maintaining an elevated lifestyle aesthetic.

Los Angeles, CA, USA

Laura Wright is an award-winning actress, lifestyle creator, wife, mother, and longtime television personality best known for her Emmy-winning role as Carly Corinthos on ABC’s General Hospital. Through @welcometolaurasworld, Laura gives her audience an authentic look beyond the television screen, sharing family, travel, fashion, beauty, wellness, food, pets, and everyday life. With decades of experience in entertainment and a highly recognizable personality, she offers brands an opportunity to connect with an established and loyal audience through genuine storytelling. Laura’s content combines celebrity access with relatable lifestyle moments, creating a natural bridge between entertainment and consumer brands. Her audience is particularly well suited to women interested in television, celebrity culture, beauty, fashion, wellness, travel, and family-focused lifestyle content, while her strong entertainment credibility adds significant value to brand partnerships.

United States

Candace Gutierrez is a lifestyle, family, home, fashion, and motherhood creator behind Making Me Too, a platform built around finding connection in the everyday realities of being a woman, wife, and mother. A mother of three, Candace began sharing her experiences as a young mother after recognizing how often women feel isolated by the challenges of motherhood and everyday life. Her content combines honest personal stories with approachable fashion, home inspiration, recipes, family activities, DIY projects, and faith. Through her relatable voice and willingness to share both the beautiful and messy moments of family life, she creates the feeling of a conversation between friends. Her audience particularly connects with authentic motherhood, family, home, lifestyle, and shopping content that feels practical, warm, humorous, and genuine.

Pittsburgh, PA, USA

Laura Gummerman is a lifestyle, DIY, home design, fashion, and family creator best known for her colorful, approachable style and long-running work with A Beautiful Mess. A Pittsburgh native, Laura began blogging while renovating her first home and turned her passion for design and DIY into a successful creative career. She has spent more than a decade as a staff writer and creator for A Beautiful Mess while also developing her own Gummer Gal platform. Her content blends home renovation, crafts, interior design, fashion, beauty, parenting, travel, and everyday family life with her husband, musician Todd Gummerman, and their daughters. Laura's playful aesthetic and practical tutorials make her particularly appealing to women, homeowners, DIY enthusiasts, design lovers, and families looking for creative, colorful and achievable inspiration.

Fort Lauderdale, FL, USA

Chelsea Scott is a lifestyle and family creator behind Millennial Miss, a digital platform originally created to help women navigate relationships, careers, fashion, travel, and everyday life with honesty and humor. Today, Chelsea’s content has evolved into a relatable look at motherhood, wellness, affordable finds, family life, and the experiences of raising a young child. Based in South Florida, she connects with an audience of women who appreciate practical recommendations, approachable style, parenting content, and products that fit real life. Chelsea has built long-term relationships with consumer brands across food, home, baby, beauty, apparel, wellness, and lifestyle. Her content combines personal storytelling with useful product discovery, making her particularly effective for brands seeking authentic connections with millennial women and young families.

Louisville, KY, USA

Katie Rank is a Louisville-based lifestyle and family creator known for sharing relatable content centered on family life, affordable fashion, local experiences, travel, and community. She has built a substantial following by combining polished fashion inspiration with an approachable, everyday perspective that resonates strongly with women and families. Katie also highlights Louisville businesses, events, charitable initiatives, and local destinations, giving her content a strong community component. Her ability to mix personal storytelling with product recommendations and local discovery makes her an effective partner for consumer brands looking to reach engaged women in the Midwest and beyond. Katie's content is particularly well suited to fashion, beauty, retail, family, food, travel, and lifestyle campaigns where authenticity and relatability are important. Her audience values practical finds, accessible style, and genuine recommendations.

Jen is a lifestyle and fashion creator known for sharing affordable style, family life, beauty, and everyday inspiration with her engaged community. Her content focuses on making fashion approachable and attainable, with a particular emphasis on petite style, shopping finds, seasonal looks, and practical recommendations. Jen is also a wife and mother of three boys, bringing a relatable family perspective to her content and connecting naturally with women balancing fashion, motherhood, and everyday life. She has built her brand beyond Instagram through the Jen Miracle blog, LTK, and her own Shop Jen Miracle platform. Her content is particularly well suited to fashion, retail, beauty, family, and lifestyle brands looking to reach women who value accessible style, product recommendations, and authentic everyday content.

Atlanta, GA, USA

Jessica Hughes is an Atlanta-based lifestyle, fashion, family, fitness, beauty, and travel creator with more than 12 years of experience building digital content and brand partnerships. Through Happily Hughes, she shares an authentic mix of fashion inspiration, family life, fitness, beauty, travel, home, and everyday wellness. A mother of two, Jessica has developed a highly engaged community of women looking for practical recommendations, stylish looks, travel inspiration, and realistic approaches to balancing family and self-care. Her work has included major national brand campaigns and she has been featured by outlets including Huffington Post and BuzzFeed. In addition to creating content, Jessica consults with brands and creators on content strategy, partnerships, negotiation, and growing successful digital businesses. Her strongest appeal is to women seeking aspirational but attainable lifestyle inspiration.

Salt Lake City, UT, USA

Chloee Huseman known as RetailCheapskate on Instagram is a popular fashion and lifestyle creator specializing in affordable style, budget-friendly finds and everyday outfit inspiration. With a community of hundreds of thousands of followers who trust her “look for less” approach to style, Chloee highlights how to look chic without overspending by curating the best deals from big retailers and linking them directly for easy shopping. Her content features closet staples, seasonal outfits and “lookalike” styles that rival higher priced pieces making her a go to source for fashion lovers who want quality and value. Through her shoppable links and collections on LTK, she regularly shares favorite pieces from Walmart, Amazon, Target and other accessible brands showing that great style doesn’t require a big budget. Chloee’s relatable voice and savvy shopping tips resonate with followers who appreciate practical fashion content that’s both stylish and walletconscious.

Nashville, TN, USA

Jana Kramer is a Nashville-based actress, country music artist, podcast host and lifestyle creator with a substantial social audience. Best known for her role as Alex Dupre on One Tree Hill and her successful country-music career, Kramer has expanded her brand into motherhood, relationships, family, beauty, fashion, wellness and lifestyle content. She has built a particularly strong connection with women through her candid discussions of relationships, parenting, personal growth and navigating life in the public eye. Kramer is also the host of the popular Whine Down with Jana Kramer podcast, where she discusses relationships, family, celebrity life and personal experiences. Her Instagram audience is approximately 570K+ followers. Her creator value comes from the combination of established celebrity recognition and relatable lifestyle storytelling rather than traditional influencer content.

Chicago, IL, USA

Charlene Balmelli is a Chicago-area parenting, lifestyle and family creator behind Champlingss, a platform built around motherhood, family life, fashion, self-care and everyday experiences. A registered nurse and mother of three boys—including twins—Charlene brings a practical, experienced perspective to parenting content. She began blogging after becoming a first-time mother and has grown Champlingss into a lifestyle platform featuring parenting advice, baby and children's products, fashion, beauty, wellness, family travel and restaurant experiences. Her content is notably personal and review-driven, with a focus on products and experiences she genuinely uses with her family. Her original media kit positioned her as a parenting and lifestyle creator with approximately 200K weekly impressions and 120K weekly reach, while emphasizing product reviews, unboxings, sponsored content and giveaways. Her current social content also shows a strong Chicago-area family and food component.

Massachusetts, USA

Katie McGowen is a lifestyle, fashion and family creator best known for Knot My Balloon, a creative business specializing in balloon décor and celebrations. Her Instagram presence combines motherhood, fashion, home, entertaining, shopping and everyday family life, giving brands a highly relatable lifestyle environment for product integration. Katie is a military wife and mom of four young children, and her content frequently reflects the realities of raising a family while building a creative business. She also has a strong shoppable-content presence through LTK, where she shares fashion, home, family and lifestyle finds. Her Knot My Balloon business provides an additional differentiator: she creates highly visual event and celebration content, including balloon installations and party styling. Her combination of motherhood, affordable fashion, entertaining and event styling makes her particularly well suited to family, retail, home and celebration brands

Texas, USA

Julien Franks is a Texas-based fashion and lifestyle creator, wife and mom of three who has built a large following around affordable, everyday style and highly shoppable fashion content. Her Instagram profile currently has approximately 480,000+ followers, positioning her as a major creator in the affordable-fashion space. Her content focuses on finding stylish pieces at accessible prices, with a particular emphasis on Amazon, Walmart and Target. She regularly creates outfit inspiration, try-ons, seasonal fashion finds, everyday looks and shopping recommendations designed to help women build wearable wardrobes without spending heavily. Her family and motherhood content adds a relatable lifestyle dimension to the platform. Julien has also developed a strong affiliate-commerce presence through her shopping links and Amazon finds. Her positioning is especially effective for mass-market retailers and consumer brands because the content is naturally built around product discovery and purchase decisions rather than purely aspirational fashion

Atlanta, GA, USA

Carolina Andes is a family, lifestyle and parenting creator known for authentic content centered on motherhood, children, family travel, home and everyday life. Her content has historically focused on raising her children while balancing personal style, wellness and family experiences, with an emphasis on relatable, candid storytelling rather than highly polished influencer imagery. Carolina has been recognized by major brands and media platforms for her family-focused content, including Pottery Barn Kids, which featured her children's shared-space nursery and playroom, and Babylist, which has used her photography and recommendations in current baby and parenting editorial content. She has also worked with Life Happens on a Hispanic Heritage Month/life-insurance awareness campaign. Carolina has been identified as a strong family-travel creator, with previous tourism campaigns highlighting her ability to capture activities and destinations through the perspective of a mother traveling with children. Her content is particularly valuable for brands seeking authentic family storytelling and real-world product integration.

Kansas City, MO, USA

Jami Nato is a Kansas City-based author, speaker, entrepreneur and lifestyle creator known for combining humor, motherhood, faith, personal growth and candid storytelling. She has built a substantial Instagram community of more than 220,000 followers around an intentionally unfiltered approach to life, often using humor and vulnerability to discuss marriage, parenting, identity, purpose and personal reinvention. Jami is the author of This Must Be the Place: Following the Breadcrumbs of Your Past to Discover Your Purpose Today, and she has appeared on numerous podcasts and media platforms discussing relationships, faith, leadership and finding purpose. She is also a serial entrepreneur and has previously operated businesses including a coffee shop and an essential-oils business. Her content has a particularly strong connection with women and mothers who appreciate relatable, funny and emotionally honest storytelling. She currently co-hosts Seminary Sisters, a podcast exploring faith and theological studies

Salt Lake City, UT, USA

Jenn Hallak is a Utah-based fashion, home, travel and motherhood creator who has built her brand around the realities—and fun—of raising a large family. A mother of four, Jenn shares fashion, mommy-and-me styling, home décor, DIY projects, travel, family activities and everyday lifestyle content across Instagram, TikTok and her website. Her approach is highly relatable and practical: she openly describes herself as someone who loves shopping but hates clutter, while encouraging moms to make time for themselves and get dressed even when they have nowhere to go. Jenn has developed particularly strong expertise in family travel, having traveled extensively with her children, and her content includes packing, travel gear and destination recommendations. Her home content has also attracted major retail partnerships, including extensive work with Pottery Barn Kids. Her combination of fashion, family, home and travel gives brands multiple ways to integrate products naturally into everyday family storytelling.

Chicago, IL, USA

Reagan Bregman is an entrepreneur, lifestyle creator, wellness advocate and mother of two who has built an audience around fashion, beauty, wellness, family and the lifestyle of a professional baseball family. Married to Chicago Cubs third baseman Alex Bregman, Reagan has developed her own identity beyond baseball through entrepreneurship and content creation. She previously founded Exiza, a size-inclusive athleisure brand, and later co-founded Wild Sol, a Southwest-inspired salsa brand with Alex. She also created the With Love by Reagan Bregman jewelry collection with Shaftel Diamonds. Reagan studied marketing at Texas A&M and previously worked in business development at Google and Oracle. Her current content increasingly focuses on motherhood, wellness, fashion, travel and everyday family life. Her Instagram has approximately 90K followers, with strong engagement.

United States

Tara Panasiuk is the creator behind The Magnolia Mercantile, a lifestyle platform built around seasonal DIY projects, easy recipes, entertaining, home décor, shopping finds and family-friendly ideas. Her content is particularly strong at turning inexpensive, accessible products into creative projects that look polished and highly shareable. Tara's DIY work has been featured by outlets including Livingetc and The Kitchn, including viral projects using products from Dollar Tree, Amazon and Walmart. Her content also covers hosting, holiday entertaining, food boards, recipes, organization, décor and seasonal inspiration. She maintains a strong presence across Instagram, TikTok and LTK, where she has approximately 93,600 LTK followers. Her TikTok audience is approximately 272,000 followers, with strong engagement and an average of roughly 49,000 views per video. Her audience is overwhelmingly female, making her particularly attractive to home, food, retail, entertaining and seasonal brands.

United States

The Curly Coopers are a family lifestyle creator team led by Curtis and Duana Cooper, sharing authentic content centered on faith, family, parenting, travel, fitness, and everyday life. Since launching their social platforms in 2016, they have built a loyal community by documenting real-life moments, raising their growing family, celebrating natural curls, and inspiring audiences through positivity and genuine storytelling. Their engaging mix of humorous family videos, parenting milestones, travel adventures, and heartfelt life updates has attracted millions of followers across multiple platforms. Known for producing highly relatable, brand-safe content, The Curly Coopers create campaigns that seamlessly integrate into their daily lives, making them valuable partners for family-focused, lifestyle, automotive, retail, travel, and consumer brands seeking authentic connections with parents and young families.

Surprise, AZ, USA

Janelle Paige Brandom McCarthy is a lifestyle, fashion, beauty and shopping creator known for her highly product-driven content and strong Amazon and affiliate-shopping presence. Based in the Phoenix-area community of Surprise, Arizona, Janelle has built a large female audience around fashion finds, affordable shopping, beauty, skincare, home décor, travel and everyday family life. Her content has evolved into motherhood following the birth of her son Preston, and she now incorporates postpartum and family content alongside her established fashion and shopping categories. Her personal website describes her brand as lifestyle, fashion, beauty, Amazon and home décor, while her LTK profile highlights fashion, deals, beauty, skincare, Amazon and home. She has also worked with recognizable consumer brands, including Diamond Direct and Mockingbird, demonstrating her ability to integrate products naturally into lifestyle and family storytelling. Her Instagram audience is making her a substantial retail-focused creator.

Dallas, TX, USA

Janelle Paige McCarthy, formerly known as Janelle Paige Brandom, is a Dallas-area lifestyle and shopping creator whose content centers on motherhood, fashion, Amazon finds, beauty, home and everyday life. Her Instagram has grown to approximately 527K–550K followers, making her a significant retail-focused creator. Her current bio identifies her as a mom, with a strong emphasis on Amazon favorites, fashion finds and daily family content. She became a mother to Preston in 2024 and has since expanded her content into pregnancy, postpartum and family life. Her content remains highly commerce-driven, particularly through Amazon, while fashion and lifestyle continue to be major components. She has partnered with brands including Mockingbird and Diamonds Direct, creating polished but relatable content around motherhood, jewelry, fashion and everyday products. Her audience is approximately 72% female and 86% U.S.-based, making her especially relevant for brands targeting American women and mothers.