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About Katie McGowan

Katie McGowen is a lifestyle, fashion and family creator best known for Knot My Balloon, a creative business specializing in balloon décor and celebrations. Her Instagram presence combines motherhood, fashion, home, entertaining, shopping and everyday family life, giving brands a highly relatable lifestyle environment for product integration. Katie is a military wife and mom of four young children, and her content frequently reflects the realities of raising a family while building a creative business. She also has a strong shoppable-content presence through LTK, where she shares fashion, home, family and lifestyle finds. Her Knot My Balloon business provides an additional differentiator: she creates highly visual event and celebration content, including balloon installations and party styling. Her combination of motherhood, affordable fashion, entertaining and event styling makes her particularly well suited to family, retail, home and celebration brands

Past Campaigns

Katie is particularly strong for family, fashion, home, party, retail and children's brands looking for authentic mom-focused content with an additional event-styling and celebration component. 8 BRANDS / COMPANIES ASSOCIATED WITH HER Knot My Balloon LTK Amazon Target Walmart Nordstrom Pottery Barn Kids Aerie