All Creators

Gainesville, FL, USA

Kayla Rae Reid is a U.S.-based lifestyle creator, former model, and real estate professional best known for her work in swimwear modeling and her public life alongside Olympic swimmer Ryan Lochte. She first gained recognition as a Playboy model and fitness/swimwear personality, building a strong Instagram presence centered around beach lifestyle, beauty, and fitness aesthetics. Over time, she transitioned away from modeling into a more personal brand focused on motherhood, wellness, and real estate. She is also widely known for her marriage to Ryan Lochte, with whom she shares three children. The couple married in 2018 and later separated in 2025, a life transition she has publicly acknowledged while sharing reflections on parenting and personal growth. More recently, Kayla has expanded into real estate in Florida, building a professional identity outside of social media influencing. She also maintains an active Instagram presence where she shares lifestyle updates, family content, and wellness-oriented posts, positioning herself as a multi-phase public figure transitioning from modeling to entrepreneurship and family-centered branding.

Los Angeles, CA, USA

Haley Kalil, known online as Haleyy Baylee, is an American model, comedian, and digital entertainment creator best known for her viral short-form comedy content and exaggerated reaction-style videos. She first gained major recognition after winning the Sports Illustrated Swim Search, which launched her modeling career and established her in the commercial fashion and swimwear space. She later transitioned into full-time digital creation, building a massive audience across TikTok, Instagram, and YouTube through high-energy humor, celebrity red carpet content, and meme-driven skits. Her content style is characterized by expressive facial comedy, situational humor, and pop culture commentary, making her one of the most recognizable personalities in modern influencer entertainment. Haley operates at the intersection of modeling, comedy, and influencer culture, frequently attending major entertainment events and collaborating with other high-profile creators and celebrities. She has also built a reputation for viral moments that circulate beyond social platforms, reinforcing her status as a mainstream digital personality rather than a niche creator.

Los Angeles, CA, USA

Made By All is a Los Angeles–based digital talent management and creator marketing agency focused on building what it defines as “Creator Hollywood™”—a modern entertainment ecosystem where social media creators operate at the level of traditional Hollywood talent. The agency represents and develops digital creators, celebrities, and internet personalities while also producing large-scale brand campaigns and cultural partnerships across entertainment, fashion, and consumer brands. Its Instagram presence highlights a mix of talent representation, high-profile collaborations, and cultural activations, showcasing creators working with major brands and entertainment properties. The company also operates a creative arm (“Made By Us”) focused on strategy, storytelling, and social-first content production for brands and talent. Made By All positions itself as a hybrid between talent management firm, creative studio, and cultural marketing agency, bridging digital creators with traditional entertainment, brand partnerships, and mainstream media visibility. Its portfolio includes influencer campaigns, celebrity collaborations, and experiential activations designed to scale creator-led IP into long-term business and media assets.

Los Angeles, CA, USA

L.A. Girl Cosmetics is a Los Angeles–based affordable beauty brand and digital-first cosmetics company known for delivering trend-driven, high-pigment makeup at accessible price points. The brand positions itself as “prestige-quality color cosmetics for all,” serving both everyday consumers and professional makeup artists with a wide product range spanning face, eyes, lips, and tools. Its Instagram strategy is built around product education, trend launches, and influencer-style content, showcasing new collections, tutorials, and user-generated looks. The brand frequently highlights seasonal launches and hero products such as hydrating primers, setting sprays, and complexion-focused items designed for long-wear and glow finishes. L.A. Girl operates heavily within the drugstore beauty and mass-market cosmetics ecosystem, with strong retail distribution across beauty supply stores and major retailers, and a digital presence designed to drive both discovery and conversion. Its content strategy emphasizes inclusivity, accessibility, and constant product innovation at scale.

New York, NY, USA

Color Wow Hair is a UK-founded, globally distributed professional-grade haircare brand known for its science-backed, salon-quality products designed to solve common hair issues such as frizz, humidity control, brassiness, and color protection. Founded by beauty industry veteran Gail Federici (co-founder of John Frieda), the brand focuses on high-performance, ingredient-conscious formulas that avoid sulfates, parabens, and other heavy coating agents. The brand is best known for its viral hero product Dream Coat Supernatural Spray, a heat-activated anti-humidity treatment that creates long-lasting smooth, glass-like shine and frizz resistance. Color Wow has built strong traction across TikTok and Instagram through stylist endorsements, influencer demos, and transformation-style content. Its Instagram strategy blends educational tutorials, product showcases, influencer results, and before-and-after transformations, positioning the brand as both a professional stylist tool and consumer beauty staple. It operates heavily within the salon ecosystem while simultaneously scaling direct-to-consumer through social commerce and retail partnerships.

Melbourne VIC, Australia

Paris Bishop is an Australian fashion model and digital creator known for her polished Instagram presence centered on editorial modeling, beauty campaigns, and lifestyle imagery. Based in Melbourne, she began her career at a young age and has since built a strong portfolio working with global fashion and beauty brands. Her content reflects a high-end, campaign-driven aesthetic, blending studio shoots, brand collaborations, and personal style moments. She is represented by major modeling agencies and operates at the intersection of traditional modeling and influencer marketing. With a growing social audience and consistent brand work, she represents a new generation of model-creators leveraging Instagram as both a portfolio and commercial platform.

Sydney NSW, Australia

Chadwick Models is one of Australia’s most established modeling and talent agencies, founded in 1976 and recognized for developing globally successful models and influencers. With offices across Sydney, Melbourne, and Perth, the agency operates across fashion, commercial, and influencer divisions, representing both emerging and high-profile talent. Chadwick has launched and managed the careers of internationally recognized figures while maintaining strong relationships with leading fashion houses and media platforms. In addition to traditional modeling, the agency has expanded into influencer management, working with social-first talent and digital creators. Its Instagram functions as a portfolio showcasing model campaigns, editorials, and talent highlights, positioning Chadwick as a hybrid between a legacy modeling agency and modern creator management company.

Los Angeles, CA, USA

Nicole Kincaid is an emerging lifestyle and personal content creator who uses Instagram as a platform for sharing everyday moments, social experiences, and visual storytelling. Her content appears to reflect a casual, personality-driven approach rather than a structured influencer or commercial strategy, with posts centered around daily life, friendships, and organic lifestyle moments. She fits within the early-stage creator category, where growth is driven by consistency, relatability, and personal identity rather than brand partnerships or monetization. At this stage, her platform does not show strong indicators of commercial activity such as affiliate links or sponsored content. Overall, Nicole represents a pre-monetization creator profile, with potential to evolve into a niche lifestyle or fashion-focused influencer as her audience and content direction develop over time.

United States

Claire Lynn Home is a U.S.-based home décor and lifestyle creator focused on elevated, cozy interiors and attainable home styling. Her content centers around transforming everyday living spaces into warm, inviting environments using a mix of neutral palettes, layered textures, and seasonal décor. She leans into a modern cottage / soft farmhouse aesthetic, often incorporating organic materials, soft lighting, and curated accents that create a calm, lived-in feel. Her platform is highly commerce-driven, with frequent use of affiliate links, LTK storefront integrations, and “shop the look” posts featuring accessible retailers. She specializes in room refreshes, styling tips, and seasonal transitions (fall, Christmas, spring), making her content highly repeatable and actionable for her audience. Claire’s audience is primarily women and homeowners looking for achievable design inspiration—not high-budget renovations, but practical updates that feel high-end. Her content performs well in the “saveable” category, where users return for inspiration and direct product purchases. Overall, she sits firmly in the high-converting home décor creator tier, similar to creators who blend inspiration with retail execution.

United States

Dr. Chelsea Axe appears to be a health, wellness, and lifestyle-focused creator, likely positioned around functional medicine, holistic health, or nutrition-based content, based on naming conventions (“Dr.” + wellness branding patterns). Creators in this category typically build audiences through educational content, personal health routines, and authority-driven messaging around wellness practices. Her content likely blends professional expertise with lifestyle storytelling, which is common among credentialed creators (MDs, chiropractors, nutritionists) who use Instagram to simplify health topics for broader audiences. This includes areas like gut health, supplements, hormonal balance, clean living, and family wellness. If the account is indeed private or minimally indexed, she would fall into a credibility-first micro-to-mid tier creator category, where trust and authority matter more than reach. These creators often monetize through a mix of brand partnerships, supplement affiliations, programs, or consulting services.

St. Petersburg, FL, USA

Kris B Mills (Kristen Mills) is a Florida-based health, nutrition, and lifestyle creator who has built a strong audience around fat loss coaching, simple recipes, and relatable midlife wellness content. She operates at the intersection of health coaching and lifestyle influencing, targeting women—particularly those 30+—looking for sustainable weight loss and realistic wellness routines. Her content blends easy, practical cooking (especially slow cooker and low-effort meals) with transformation-driven messaging and coaching funnels. She actively monetizes through programs, guides, affiliate products, and discount codes, positioning herself as both a creator and a service-based wellness entrepreneur. She also runs a blog and LTK storefront, reinforcing her role as a conversion-focused creator, not just a content personality. Her messaging leans heavily into “busy mom / single mom / real life” relatability, which resonates strongly with her demographic.

United States

Mike Jiang is a U.S.-based fitness, lifestyle, and bodybuilding creator known for his highly visual Instagram presence centered around physique development, gym routines, and transformation-driven content. His page focuses heavily on aesthetic fitness, including workout clips, progress photos, and motivational posts aimed at building muscle and maintaining a lean physique. He fits squarely into the fitness influencer / physique creator category, where content is driven by consistency, discipline, and visual results rather than entertainment or storytelling. His audience is primarily young men interested in bodybuilding, gym culture, and physical transformation, along with women engaging with fitness aesthetics and lifestyle content. Mike’s content style leans toward highly polished visuals and gym-focused identity, making him well-positioned for partnerships in supplements, activewear, and fitness-related products. Overall, he operates as a mid-tier fitness creator with strong niche alignment and clear brand fit within the performance and aesthetics space.

Los Angeles, CA, USA

OS Talent is a digital talent management and influencer growth agency focused on helping creators scale audiences and monetize social platforms. The agency operates as a hybrid between management and growth consulting, offering services such as brand partnerships, content strategy, and platform optimization across TikTok, Instagram, and YouTube. Their model emphasizes rapid growth through short-form content, viral formats, and consistent posting systems, paired with monetization through affiliate marketing, brand deals, and creator-led products. OS Talent typically works with emerging and mid-tier creators, helping them transition from organic posting into structured revenue streams. Overall, the agency sits within the new wave of creator-first management firms prioritizing performance, scalability, and direct-response monetization over traditional celebrity representation.

Nashville, TN, USA

Katie Ritchie is an emerging lifestyle and fashion creator whose Instagram presence centers around casual outfit styling, everyday aesthetics, and Gen Z social content. Her content reflects a soft, approachable influencer style—blending mirror selfies, outfit-of-the-day posts, and lifestyle snapshots that emphasize relatability over high-production editorial shoots. She fits into the early-stage/micro creator tier, where growth is driven by consistency, personal identity, and aesthetic cohesion rather than large-scale brand campaigns. Her content likely appeals to a peer-based audience, with a focus on trend-aware fashion, beauty, and daily life moments that mirror typical Gen Z Instagram behavior. Creators in this category often serve as up-and-coming talent pools for brands looking to seed products organically before scaling into larger influencer partnerships. While there are no widely indexed brand collaborations yet, her style aligns well with fast fashion, beauty, and DTC brands targeting younger consumers.

Sydney NSW, Australia

White Fox Boutique is a globally recognized fast-fashion brand and digital-first retail powerhouse that has built one of the most dominant Instagram-driven fashion ecosystems. Originally founded in Australia, the brand has scaled into a multi-market e-commerce business with strong presence in the U.S., U.K., and Europe, leveraging social media as its primary growth engine. Its Instagram strategy is built around high-frequency posting, influencer seeding, and trend-driven drops, featuring models, creators, and celebrities in aspirational yet accessible looks. The brand focuses heavily on categories like going-out outfits, lounge sets, activewear, and swimwear, with rapid product turnover aligned to TikTok and Instagram trends. With ~2.7–2.8M followers, White Fox operates more like a media company than a traditional retailer, using content volume, creator collaborations, and viral formats to drive direct-to-consumer sales. Their engagement rate is relatively moderate (~1.4%), but their scale, consistency, and conversion-focused strategy make them one of the most effective performance-driven fashion brands on social.

West Palm Beach, FL, USA

Maddzak (real name Zack Fairhurst) is a U.S.-based comedy and lifestyle creator who built a large following through short-form video platforms, particularly TikTok, where he has amassed over 6M+ followers with viral comedic content. His content centers around relatable humor, exaggerated reactions, pranks, and everyday scenarios, often delivered with a high-energy, personality-driven style that resonates strongly with Gen Z audiences. He operates as a TikTok-first creator, using Instagram as a secondary platform to extend reach and reinforce his personal brand. His videos frequently go viral, averaging millions of views, with strong shareability driven by humor and relatability. Maddzak is represented for partnerships (email listed publicly), indicating structured monetization through brand deals and creator campaigns. His content style aligns with the broader comedy influencer ecosystem, similar to creators who rely on personality, timing, and repeatable formats rather than niche expertise. He has also appeared in viral media moments, including content tied to trending news events, further amplifying his visibility beyond social platforms. Overall, Maddzak sits firmly in the mid-to-large scale comedy creator tier, with strong viral potential, high reach, and platform-native content optimized for TikTok distribution.

New York, NY, USA

Zarina Yeva is a fashion-forward lifestyle and beauty creator known for her visually curated Instagram presence centered around glamour aesthetics, styling, and aspirational content. Her platform reflects a polished influencer identity built through high-quality photography, outfit-driven posts, and beauty-focused visuals that align with modern Instagram modeling culture. Her content typically emphasizes feminine styling, luxury-adjacent environments, and clean, editorial-inspired compositions. She fits within the category of emerging fashion creators who combine elements of modeling, influencer marketing, and personal branding, using Instagram as a primary portfolio for both audience growth and brand partnerships. Her aesthetic leans toward minimal, chic, and elevated lifestyle imagery, often incorporating travel, nightlife, and curated daily moments that reinforce an aspirational tone. Her audience is primarily composed of Gen Z and young millennial women interested in fashion inspiration, beauty trends, and visually driven lifestyle content. Overall, Zarina operates within the commercial fashion influencer ecosystem, where visual consistency and brand alignment drive growth and collaboration opportunities.

West Palm Beach, FL, USA

Macy Broyles is a U.S.-based lifestyle and travel creator who first gained traction through Instagram modeling content before expanding into TikTok, where she built a following through dance videos, collaborations, and personality-driven short-form content. She began posting on Instagram around 2015, using the platform as a foundation for lifestyle, fashion, and travel storytelling, and later transitioned into TikTok in 2019, which accelerated her growth and visibility. Her content today blends travel experiences, beauty routines, fashion looks, and everyday lifestyle moments, often featuring destinations like Los Angeles, Chicago, and international trips. She fits into the “micro-to-mid lifestyle creator” category, where audience engagement is driven by relatability, consistent posting, and a mix of aspirational and casual content. Macy has also been part of the broader TikTok creator ecosystem, collaborating with notable creators such as Jaden Hossler and previously dating Griffin Johnson, which helped increase her exposure within Gen Z influencer circles. Overall, her brand sits at the intersection of travel lifestyle, casual fashion, and Gen Z influencer culture, with a content style that leans spontaneous, social, and experience-driven rather than highly curated editorial content.

Los Angeles, CA, USA

Kyra Green is a Los Angeles–based model, musician, and reality TV personality who rose to national attention through Love Island USA and later appearances on MTV’s Ex on the Beach. Originally from Harlem, New York, she built her early career in modeling—working with brands and publications such as Marie Claire and Victoria’s Secret PINK—before expanding into entertainment and digital media. Beyond modeling, Kyra is also the lead vocalist and guitarist of the soul-pop band 212 Green, which has appeared on America’s Got Talent, adding a music-driven layer to her creator identity. Her Instagram blends fashion-forward imagery, bikini and lifestyle content, music promotion, and personality-driven posts rooted in confidence, sexuality, and self-expression. She is also openly bisexual and engages with LGBTQ+ audiences, positioning her within a more identity-forward influencer category. Her content frequently highlights travel, nightlife, festivals, and relationship storytelling, appealing to a young, socially active audience. With over ~540K followers and steady growth, she operates as a mid-tier creator with crossover appeal across fashion, music, and reality TV audiences.

Brisbane QLD, Australia

Paris Gascoigne is an Australian fashion model and digital creator known for her polished Instagram aesthetic centered around editorial-style modeling, beauty content, and aspirational lifestyle imagery. She first gained traction through social media modeling and was later signed to agencies including Saint Model Management, which helped establish her presence within the commercial fashion and influencer modeling space. Her content typically features high-production photoshoots, clean beauty looks, swimwear and fashion campaigns, and curated travel visuals that align with contemporary “Instagram model” branding. She is part of the newer generation of model-creators who blend agency representation with independent social media influence, often working across both traditional modeling bookings and influencer collaborations. Her online presence emphasizes visual consistency, soft glam makeup, and aspirational styling, making her a strong fit for fashion, beauty, and swimwear brands targeting Gen Z and young millennial audiences. Paris has also been featured in podcast and media interviews discussing her experience in modeling, including how she was discovered through Instagram and how quickly her career developed once signed, as well as her openness about mental health challenges within the industry. She represents the intersection of commercial modeling and influencer culture, where Instagram visibility directly drives agency opportunities and brand partnerships.

Sydney NSW, Australia

Socialeau is a influencer marketing studio specializing in high-end creative direction, social-first campaigns, content production, and brand storytelling. Rather than being a traditional individual creator, Socialeau operates as a boutique collective that produces editorial-style visuals, fashion campaigns, and influencer-driven marketing assets for lifestyle, luxury, and fashion brands. The agency’s work is heavily focused on aesthetic-driven commercial content, often combining photography, styling, and production design to create polished campaigns that feel editorial while remaining optimized for social media performance. Their portfolio includes fashion lookbooks, seasonal gifting activations, and branded content shoots that emphasize minimalism, mood-driven storytelling, and elevated visual identity. Socialeau also functions within the broader influencer marketing ecosystem, collaborating with creators, models, and brands to develop cohesive campaign concepts and visual direction. Their output reflects a strong emphasis on brand positioning, visual cohesion, and premium storytelling, making them particularly relevant to fashion labels, boutique brands, and luxury-adjacent marketing initiatives. Overall, Socialeau sits at the intersection of creative agency, content studio, and influencer marketing partner, building social-native campaigns that prioritize aesthetics, conversion, and brand identity.

Brazil

Nottrebeca (real name Beca Oliveira) is a Brazilian social media creator known for her fast-growing presence across TikTok and Instagram, where she posts dance trends, lip-sync videos, lifestyle content, and personality-driven short-form entertainment. She rose to prominence after launching her TikTok in 2020, quickly gaining traction for her energetic on-camera presence, aesthetic visuals, and relatable Gen Z content style. Her content often features fashion-forward looks, casual lifestyle moments, and collaborations with friends and fellow creators, helping her build a highly engaged young audience. Born in Aracaju, Brazil, she represents a wave of Gen Z creators who transitioned from viral short-form content into broader influencer branding across multiple platforms, including YouTube and Instagram. Her online identity blends entertainment and lifestyle positioning, with a strong emphasis on visual appeal, trends, and personal expression rather than long-form storytelling or niche specialization. She has also participated in brand partnerships typical of TikTok creators in the beauty and lifestyle space, leveraging her audience reach for sponsored content and app promotions. Overall, Nottrebeca sits in the fast-moving Gen Z creator category, where growth is driven by viral trends, aesthetic consistency, and cross-platform visibility.

Arkansas, USA

Jessa Seewald (née Duggar) is an Arkansas-based reality TV personality and lifestyle creator best known for her role on TLC’s 19 Kids and Counting and its spinoff Counting On. She first rose to public attention as part of the Duggar family, a large conservative Christian household that became a major cable reality franchise centered on family life, courtship culture, and faith-based living. Following the cancellation of Counting On, she transitioned into independent digital content creation focused on motherhood, home life, and family-centered storytelling. Her Instagram content is primarily centered around daily life with her husband Ben Seewald and their children, documenting pregnancy journeys, home updates, homeschooling-style family routines, and personal reflections on parenting. She has become known for openly sharing major life milestones, including multiple pregnancies, miscarriages, and the realities of raising a large family in close succession. Her tone is personal and diary-like rather than brand-heavy, with occasional collaborations and YouTube cross-posting. Jessa represents one of the more enduring public-facing Duggar siblings, maintaining a consistent audience drawn from long-term reality TV viewers as well as followers interested in large-family lifestyle content, faith-based living, and traditional homemaking narratives. She continues to live in Arkansas with her family and remains active on social media and YouTube as a family lifestyle creator.

Albania

Ergi Bardhollari is an Albanian fashion and lifestyle model and social media influencer known for her visually driven Instagram presence centered around glamour fashion, swimwear, travel aesthetics, and brand collaborations. She first gained public attention through pageantry, competing in Miss Universe Albania 2017 at a young age, which helped establish her early credibility in the modeling and beauty space. She has since built a strong Instagram following through curated fashion shoots, lifestyle imagery, and luxury travel content, positioning herself within the European influencer and commercial modeling ecosystem. Her content frequently highlights outfit styling, high-end aesthetics, and aspirational lifestyle visuals, making her a strong fit for fashion-forward and beauty-focused brand campaigns. She has also been associated with Fashion Nova and other fashion retail collaborations, reinforcing her role as a commercial model and brand ambassador. Her audience is largely composed of young women interested in fashion inspiration, beauty trends, and aspirational lifestyle content with a European influencer aesthetic. Overall, she operates in the intersection of modeling, influencer marketing, and digital fashion branding, with a strong emphasis on visual storytelling and polished personal branding.