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About Juli Bauer Roth

Juli Bauer Roth is a wellness creator, cookbook author, fitness personality, and founder of the lifestyle brand PaleOMG. Originally known for helping popularize the paleo movement through approachable recipes and fitness-focused content, she has evolved into a broader lifestyle creator covering wellness, motherhood, fitness, beauty, travel, fashion, and personal growth. Her content combines humor, candid storytelling, and highly personal lifestyle updates, helping her build a loyal community over more than a decade. Juli is also a New York Times bestselling cookbook author and former CrossFit trainer, with a strong reputation in the health and wellness creator space. Her audience follows her for realistic wellness routines, recipes, workouts, and authentic day-to-day lifestyle content

Past Campaigns

Women 25–44 interested in wellness, paleo-inspired recipes, fitness, motherhood, beauty, and lifestyle content with a candid and personality-driven approach. ButcherBox Four Sigmatic Vivant Skincare Equip Foods Beekeeper’s Naturals Thrive Market Vuori Paleovalley