Laura Izumikawa
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About Laura Izumikawa
Laura Izumikawa is a Los Angeles-based photographer, author, and family lifestyle creator best known for her viral “Naptime with Joey” photo series featuring her sleeping daughter dressed in elaborate pop-culture costumes. A professional lifestyle and wedding photographer by background, Laura became an internet sensation after sharing imaginative nap-time photos of her daughter Joey, transforming ordinary parenting moments into creative visual storytelling that resonated globally. Her content blends motherhood, photography, humor, family life, and creativity, often showcasing highly detailed costume concepts inspired by movies, television, music, sports, and cultural icons. What began as playful photos for family and friends evolved into a major social media phenomenon, leading to widespread media coverage, brand collaborations, and the publication of her bestselling book Naptime with Joey. Laura’s audience strongly connects with her warm family storytelling, creative parenting approach, and visually distinctive photography style. Over time, her platform expanded beyond baby-costume photography into broader motherhood, family, and lifestyle content featuring her daughters Joey and Casey, home life, humor, and relatable parenting experiences
Past Campaigns
Primarily women ages 28–45+, especially millennial mothers, parenting audiences, photography enthusiasts, and families interested in creative parenting, family humor, and relatable motherhood content. Netflix Gallery Books Family & Parenting Brands Photography & Camera Companies Children’s Lifestyle Partnerships Entertainment Collaborations Creator-Commerce Campaigns Motherhood & Family Brands
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