Grace Atwood
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About Grace Atwood
Grace Atwood is a lifestyle creator, writer, and entrepreneur best known as the founder of The Stripe, a lifestyle blog she launched in 2010. Her content covers personal style, beauty, skincare, books, travel, wellness, home inspiration, and everyday life. With a background in marketing at Procter & Gamble and Coty and experience as social media director at BaubleBar, she brings both professional marketing knowledge and editorial experience to her work. She has grown The Stripe into a broader content business that includes social media and her Substack newsletter, Scratch Pad. Her approach focuses on thoughtful product recommendations, honest reviews, and personal storytelling rather than trends alone. She is also developing her writing career beyond lifestyle content.
Past Campaigns
Best for fashion, beauty, skincare, wellness, books, travel, home, and lifestyle campaigns, especially detailed product reviews, curated recommendations, editorial storytelling, and authentic brand integrations. BaubleBar – Worked as the company’s social media director, helping shape its social media strategy and build its online presence before focusing on her own content business. Ben-Amun – Collaborated with the jewelry brand on a jewelry collection inspired by her personal style and interest in coin jewelry. L’Oréal – Participated in a year-long brand partnership involving beauty content, product education, and industry events. Sephora – Participated in the Sephora Squad creator program, connecting her beauty expertise and product recommendations with the retailer’s creator community. Matt Bernson – Collaborated with the footwear brand on content associated with The Stripe, including a documented blog collaboration. Coca-Cola – Featured the beverage brand in sponsored content, incorporating a familiar consumer product into her lifestyle-focused platform. Dunkin’ – Worked with the coffee and food brand on content that reflected her personal interests and everyday lifestyle. Hi-Chew – Identified the candy brand among partnerships she enjoyed, reflecting her approach to working with consumer brands that fit her interests.
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