
Rosanna Pansino
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About Rosanna Pansino
Rosanna Pansino is an American YouTuber, baker, author, entrepreneur, and television host best known for creating Nerdy Nummies, a popular baking series featuring desserts inspired by video games, movies, television, and pop culture. Since launching her YouTube channel in 2011, she has built a large audience through creative recipes, baking tutorials, food challenges, and themed cooking videos. She is also a New York Times bestselling cookbook author and has appeared on television programs, including Baketopia and Halloween Cookie Challenge. Beyond baking, Rosanna shares lifestyle, entertainment, and personal content across her social media platforms.
Past Campaigns
Best for baking and kitchen products, food and beverage, cookware, grocery brands, entertainment, gaming, family-friendly products, and lifestyle campaigns. COMPANIES/INDUSTRY RELATIONSHIPS Wilton โ Partnered with Wilton to create a branded line of baking tutorials and promote cake-decorating tools, bakeware, and decorating products through her Nerdy Nummies videos. The partnership included more than a dozen custom baking tutorials. iDesign โ Collaborated with iDesign to launch a home organization collection featuring more than 40 products, including kitchen storage containers and pantry organization solutions. goodr โ Created sponsored YouTube videos in 2026 featuring the eyewear brand, including content around viral celebrity fast-food orders and unusual food trends. Vinted โ Created sponsored YouTube content in October 2026 promoting the secondhand clothing marketplace through a video testing viral TikTok soft-food recipes. Midi Health โ Featured the women's telehealth company in a sponsored June 2026 YouTube video about recreating AI-generated cakes with professional bakeries. Nintendo โ Participated in sponsored gaming content between 2020 and 2022, connecting her gaming and pop-culture interests with the Nintendo brand. Sensodyne โ Partnered with the toothpaste brand in a promotional campaign highlighting her personal experience using its oral-care products. YouTube โ Featured in YouTube's Project Beacon advertising campaign in 2014, alongside other popular creators, to promote YouTube and its Google Preferred advertising program.
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