Hillary Froning
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About Hillary Froning
Hillary Froning is a Tennessee-based lifestyle creator, entrepreneur, and co-owner of several family businesses alongside her husband, CrossFit legend Rich Froning. Known for her faith-driven, family-first content, she shares daily life in Cookeville, including motherhood, adoption advocacy, home projects, boutique fashion, and hospitality ventures. Hillary co-owns the 31TwentyFive boutique and helps manage multiple Airbnb properties, while also supporting the family’s brands such as Mayhem and Froning Farms. Her platform blends small-town living, style, and entrepreneurship with a strong Christian message and community focus. She has built a loyal audience drawn to her authentic storytelling, marriage and parenting insights, and behind-the-scenes look at a high-profile CrossFit family balancing business, fitness, and rural life.
Past Campaigns
Mayhem Nation Froning Farms 31TwentyFive Boutique Airbnb (Sisters Cottage rentals) Buffalo Brew Coffee Rogue Fitness (via family brand ecosystem) MTN OPS (family partnership) Vivo Barefoot (family partnership) Heart & Soil (family partnership) Airwaav (family partnership)
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