Instructional

North Carolina, USA

Philip or Flop is a leading DIY and home improvement creator known for high-quality, engineer-led renovation content that blends education, design, and step-by-step building tutorials. Created by Philip Bradford, a PhD-trained engineer and professor, the brand originally started as a hobby documenting home projects before scaling into a major social media DIY platform. His content focuses on full-home transformations, woodworking, renovations, and practical construction tutorials designed for everyday homeowners. With a strong emphasis on clarity, structure, and technical accuracy, Philip differentiates himself from typical lifestyle DIY creators by bringing a science and engineering background into home design. His projects often include large-scale renovations, outdoor builds, and highly detailed instructional breakdowns.

France

Ben Guez is a fast-growing lifestyle, dating, and culture creator best known for humorous short-form videos centered on French vs American culture, relationships, and language-driven comedy. His content performs strongly across Instagram and TikTok, where he blends charming personality-led storytelling with recurring themes around dating, travel, and teaching French phrases. A major part of his content identity is making French culture feel entertaining and accessible, which has helped him build a highly engaged Gen Z and millennial audience. He also extends his brand into educational content through language learning collaborations and lifestyle experiences in France, including retreats and creator-led travel moments. His content style is highly viral, conversation-driven, and ideal for brand integrations in travel, language, lifestyle, and dating verticals

United States

Plateful Health is the wellness and educational creator platform founded by Dr. Vivian Chen, focused on root-cause medicine, nutrition, gut health, detoxification, and reducing everyday toxin exposure. The brand’s content blends medical insight with highly accessible social-first storytelling around symptoms like fatigue, migraines, skin issues, hormonal imbalance, allergies, and digestive concerns. Through Instagram, newsletters, digital guides, and paid courses, Plateful Health has built a strong audience of health-conscious women and parents seeking evidence-informed wellness education. The content strategy leans heavily into functional medicine, nutrition, family health, and preventative wellness, positioning the brand at the intersection of creator-led health education and direct-to-consumer wellness products.

Los Angeles, CA, USA

Joel Freeman is one of the most recognizable fitness creators and digital trainers in the performance wellness space, best known as a BODi Super Trainer and the creator of hit workout programs including LIIFT4, LIIFT MORE, 10 Rounds, and 25 Minute Speed Train. An NASM-certified personal trainer with more than 20 years in the industry, Joel built his reputation through efficient, no-nonsense strength and HIIT programming designed for mass-market digital audiences. His content blends workout education, muscle-building routines, lifestyle fitness motivation, and home-training solutions, making him highly effective for performance-driven wellness partnerships. He has helped scale BODi’s home fitness ecosystem through programs that have generated millions of streams, with LIIFT4 alone surpassing 25 million views. His audience strongly skews toward adults focused on body recomposition, strength, and sustainable fitness routines.

Nashville, TN, USA

Noelle Benepe is a leading fitness, wellness, and lifestyle creator with a highly engaged audience of more than 1M followers across Instagram. She built her platform through strength training content, functional workouts, body transformation routines, and highly relatable wellness storytelling that resonates strongly with millennial women and fitness-focused moms. Originally known for founding We Are Strength, Noelle has successfully evolved into a modern fitness entrepreneur, blending training programs, meal prep guidance, and motivational lifestyle content. More recently, her brand has expanded through RAIZE Fit, where she offers accessible digital training programs and community-based coaching. Her content combines high-intensity fitness challenges, realistic nutrition advice, and single-mom lifestyle relatability, making her a powerful partner for wellness, activewear, supplements, recovery, and healthy living brands.

United States

The J Family is a top-tier family, parenting, and lifestyle creator brand built around daily family vlogs, challenges, story-time content, wholesome entertainment, travel, pranks, and relatable parenting moments across YouTube and social media. The channel has grown into a major presence in the family creator space with approximately 3.8–3.9 million subscribers and more than 3.6 billion lifetime views, making it a highly scalable platform for brand partnerships. Their content centers on family life, parenting moments, couple dynamics, kids’ routines, lifestyle storytelling, and high-engagement challenge formats, which perform exceptionally well with millennial parents and family-focused audiences. Third-party creator analytics consistently categorize the channel under Family & Parenting, Motherhood, Kids, and Toddler activities, reinforcing its value for consumer brands in the family vertical. Because the channel combines high-volume views, safe-for-brand content, and strong repeat audience engagement, it is an excellent fit for major household, family, toy, wellness, food, and home-care advertisers.

Mesa, AZ, USA

Kelly Ballard is a DIY and home decor content creator known for her approachable, budget-friendly approach to home transformation and farmhouse-inspired design. She shares step-by-step DIY projects, renovation updates, and practical styling ideas that make home improvement accessible to everyday homeowners. Her content blends hands-on tutorials with personal storytelling, often featuring her family life and journey of building and designing a home in Utah after relocating from a city lifestyle. Kelly’s platform emphasizes affordability, creativity, and learning-by-doing, making her especially popular within the modern farmhouse and DIY Instagram community. She also extends her brand into blogging, tutorials, and digital courses, positioning herself as both a creator and educator in the home DIY space.

United States

Karrie Locher is a U.S.-based postpartum nurse, lactation educator, and motherhood content creator known for building one of the most influential Instagram platforms in the newborn care and early parenting space. With a background in nursing (BSN, RN, CLC), she initially created content to bridge the gap between hospital discharge and real-world newborn care, focusing on breastfeeding, postpartum recovery, and infant routines. Over time, she expanded into a large-scale digital education platform serving new parents navigating early motherhood. Her content blends clinical knowledge with practical, experience-based guidance, covering topics such as feeding support, newborn sleep, pumping, bottle feeding, and maternal recovery. She has been featured in mainstream media outlets like Good Morning America for her expertise in postpartum education. Karrie also monetizes through digital courses, Amazon affiliate links, product recommendations, and a branded merchandise shop, positioning herself as both an educator and commerce-driven creator within the parenting niche. Her platform is highly trust-based, with strong engagement from first-time parents seeking reassurance and step-by-step guidance during early childcare stages.

San Antonio, TX, USA

Geeks and Grubs is a U.S.-based cosplay culinary creator led by chef Mary Lou Davis, blending anime, pop culture fandoms, and gourmet cooking into a highly stylized food entertainment brand. The platform is known for recreating iconic dishes from anime, video games, films, and television—often presented through elaborate cosplay storytelling and character-driven episodes. Mary Lou, a professionally trained chef and Hell’s Kitchen Season 19 finalist, uses her culinary background to transform fictional foods into real-world recipes, bridging entertainment and gastronomy in a highly visual format. The brand operates across Instagram, YouTube, pop-up events, and convention activations, where she combines live cooking demonstrations with cosplay performances. Content frequently includes themed dishes inspired by franchises like Naruto, Avatar: The Last Airbender, Pokémon, and Disney properties, making it especially popular among anime fans, gamers, and “blerd” (Black nerd culture) communities. The creator also integrates education into her content, often exploring cultural origins of ingredients and cooking techniques while maintaining an entertainment-first delivery style. Overall, Geeks and Grubs sits at the intersection of food media, fandom culture, and cosplay performance, offering a niche but highly engaged audience experience that merges culinary craft with geek storytelling.

Dallas, TX, USA

Neely Moldovan is a Dallas-based lifestyle, beauty, and motherhood creator best known as the voice behind the long-running blog It Starts With Coffee. She has built a multi-platform presence across Instagram and blogging, sharing relatable content centered on family life, home routines, beauty recommendations, wellness, and everyday lifestyle storytelling. With over a decade in the influencer space, she has evolved from early beauty blogging into a full-scale digital creator and talent manager working with other influencers. Her audience is primarily millennial women interested in motherhood, home inspiration, and realistic lifestyle content rather than curated perfection. Neely has collaborated with major consumer and lifestyle brands such as Target, CoverGirl, and Lexus, and is recognized for her strong brand storytelling ability and consistent long-form content voice. She currently lives in Dallas, Texas with her husband and two children, and continues to blend motherhood content with professional influencer strategy and management work.

Liv Reese is a beauty and lifestyle creator known for her unfiltered, conversational approach to makeup, skincare, and everyday content. Based between New Jersey, Boston, and New York City, she has spent over five years building a digital presence centered around “get ready with me” videos, tutorials, and trend-driven beauty looks. Her content stands out for its casual tone and personality-led delivery, often blending humor, relatability, and real-time storytelling. Liv’s style is colorful, expressive, and accessible—appealing to audiences who value authenticity over perfection. As part of the new generation of beauty creators, she focuses on community-driven engagement and consistency rather than highly polished production, making her a strong fit for brands seeking organic integration and genuine audience connection.

United States

Mrs. Peters’ Class is the Instagram presence of Lisa Elaine Peters, a highly popular elementary teacher‑creator known for sharing education‑focused content, classroom insights, and parenting resources. With over 1.9 million followers, she’s one of the largest teacher influencers on Instagram, creating posts that help parents and educators with phonics, literacy instruction, classroom activities, and learning tips. Lisa’s content blends adorable classroom moments — like student activities and reading lessons — with practical advice for helping kids learn to read, write, and engage in meaningful learning. Her approachable, supportive style appeals to both parents homeschooling or tutoring and professional educators looking for fun, effective teaching ideas. As a trusted voice in the family & parenting education niche, she delivers educational value alongside engaging visuals.

Nashville, TN, USA

Jordan Grace is a Nashville-born dancer, choreographer, and the co-founder & CEO of the Tennessee-based dance company AREA 54. Beginning her training at just 13, she transitioned from a decade of gymnastics into performing with top artists like Justin Bieber, Pitbull, and Blake Shelton. Jordan has also appeared in promotions for Disney, Coca-Cola, and Cartoon Network, and performed in Tyler Perry’s You Don’t Know Me. A homeschooling alumna and devoted mother to two, she inspires and teaches thousands through her vibrant Instagram community and engaging AREA 54 online classes.

New York, NY, USA

CodeMyJourney is the creative brand of Stanislawa Kutyepov, a software engineer and tech creator based in New York City, United States. With a strong focus on coding, technology education, and digital empowerment, she shares her real‑world journey in tech through engaging content that inspires beginners and aspiring developers alike. Her creator work blends practical tutorials, career insights, and personal experience transitioning into software engineering. With a growing audience on Instagram and beyond, she has partnered with educational and tech‑oriented brands to showcase tools, platforms, and learning resources that help her community level up their skills. Her mix of technical credibility and motivational storytelling makes CodeMyJourney a trusted voice for tech learners everywhere

Montreal, QC, Canada

Andres Vidoza is a Canadian tech creator known for cinematic, high-production storytelling that blends technology, lifestyle, and design. Based in Montreal, he creates visually polished content centered around desk setups, home tech, productivity tools, and premium gadgets. With a background in computer science and development, Andres brings both technical insight and aesthetic sensibility to his work, making complex tech feel aspirational and accessible. His content spans YouTube, Instagram, and short-form platforms, where he consistently delivers clean, engaging narratives around modern digital living. Known for reviewing Apple, Samsung, and high-end accessories, he has built a loyal audience that values both functionality and design, positioning him as a leading voice in the elevated tech creator space.

United States

Kenna Valdez is a DIY creator, home renovator, and furniture-flipping expert behind the Instagram account @thefliphubb. She built her platform by sharing step-by-step tutorials that show followers how to transform furniture, renovate rooms, and create stylish home décor on a budget. Her content focuses on practical DIY education—teaching viewers the real work that happens between “before and after” renovation photos. Kenna frequently documents furniture flips, home renovation projects, and interior styling ideas while also sharing tools and products that make DIY projects easier for beginners. Her approachable teaching style and hands-on demonstrations have made her account a resource for homeowners and DIY enthusiasts looking to learn furniture restoration, home upgrades, and creative interior design ideas that can be completed without professional contractors.

St. Louis, MO, USA

Kelly Stumpe is the founder of The Car Mom, a fast-growing automotive content brand focused on helping families—especially mothers—navigate the car-buying process with confidence. With a background in the car dealership industry, she launched the platform in 2020 after recognizing how overwhelming vehicle shopping can be for parents with real-life needs like car seats, storage, and safety. Based in St. Louis, Kelly creates detailed car walkthroughs, comparisons, and buying guides across Instagram, YouTube, and her podcast The Car Pool. Her content is designed to simplify complex decisions, positioning her as a trusted voice in a traditionally male-dominated industry. Today, The Car Mom has grown into a full business offering courses, consultations, and brand partnerships.

California, USA

Mayra Wendolyne is the founder of Low Carb Love, a highly recognized food and recipe brand focused on low-carb, keto-friendly, and family-friendly meals. She built her platform by sharing simple, accessible recipes designed to help people enjoy healthier versions of comfort foods without feeling restricted. Her content includes step-by-step cooking videos, meal inspiration, grocery tips, and lifestyle motivation. Mayra has expanded her brand beyond Instagram into books, digital products, and large-scale community engagement, positioning herself as a trusted voice in the low-carb and wellness space. Her approachable personality and practical recipes have helped her grow a loyal audience seeking sustainable nutrition solutions that fit into real family life. She blends education, inspiration, and recipe development into a scalable food media brand.

Hawaii, USA

Cynthia Harper is a home design and lifestyle creator known for sharing interior styling, home renovation projects, and DIY inspiration through her platform Cynthia Harper Living. She began her career as a middle-school math teacher before transitioning into blogging and content creation while raising her family. Her content focuses on creating calm, beautiful living spaces through minimal design, neutral color palettes, and vintage-inspired interiors. Cynthia shares renovation projects, décor styling tips, and home organization ideas that blend modern simplicity with classic farmhouse aesthetics. Her work and home styling ideas have been featured by publications such as Country Living, Apartment Therapy, Better Homes & Gardens, and Martha Stewart Living. Today she collaborates with lifestyle brands while also offering courses and mentorship programs for creators looking to grow on Instagram.

Dubai - United Arab Emirates

Shahzad Rafi is a football content creator and social media personality known for producing soccer-focused videos, fan experiences, and football culture content across Instagram, YouTube, and TikTok. Based primarily in Dubai, Shahzad built a large online following by documenting football challenges, meeting professional players, and creating content centered around the global football community. He gained international attention after qualifying for the Neymar Jr. Five championship talent program, which highlights emerging football creators and players worldwide. His digital content often includes football skills, matchday experiences, gear comparisons, and creator collaborations with other soccer influencers. With hundreds of thousands of followers and a highly engaged audience, Shahzad’s platform connects football fans with behind-the-scenes moments from the sport and the broader global fan culture.

United States

Annie Pearce, known on Instagram as @anniesforgetmeknots, is a U.S.–based lifestyle creator recognized for her approachable content focused on family life, hair tutorials, home décor inspiration, and everyday routines. She built her following through practical beauty content—especially braided hairstyle tutorials—and relatable family-centered posts featuring motherhood and home life. Over time, her content expanded to include cleaning routines, home organization, décor inspiration, and daily lifestyle moments that resonate with a community looking for practical ideas and visual inspiration. Annie’s posts often combine DIY hair techniques, home updates, and candid family storytelling, creating a personable feed that blends beauty tutorials with domestic lifestyle content. Her audience engages with her for approachable ideas around beauty, homemaking, and everyday family living.

Minden, LA 71055, USA

Sara McDaniel, the creative force behind @simplysoutherncottage, is a home renovation and lifestyle creator celebrating simple living, cozy cottage style, and personal transformation. After restoring a 1926 Louisiana cottage, she now shares DIY home décor, renovation journeys, travel inspiration, gardening, and budget-friendly design tips that resonate with thousands of followers. Sara’s authentic storytelling blends heartfelt personal journey with practical content that encourages others to reclaim and beautify their own spaces. Her work has been featured on Magnolia Network and HGTV, helping her community find joy through creative living, historic restoration, and everyday inspiration. Sara also operates short-term rental properties in Louisiana designed in her signature warm cottage style, inviting others to experience the charm she cultivates firsthand.

New York, NY, USA

Rachel Mansfield is a gluten-free food creator, cookbook author, and founder known for simple, family-friendly recipes that prioritize better-for-you ingredients without sacrificing comfort food appeal. She built her platform through approachable baking, meal prep, and kid-focused lunches, positioning herself as a trusted resource for modern moms navigating dietary needs. Her brand extends into product collaborations, a podcast, and baking mixes, blending creator, founder, and educator roles. Her content performs through repeatable recipes, pantry swaps, and school-safe meals that drive saves and shares.

Florida, USA

Brittany Sinitch, known online as FiveFootOneTeacher, is a Florida‑based educator and content creator who shares real‑world insights into life as a teacher and classroom leader. A former high school English teacher turned middle school educator, Brittany uses her platform to document daily classroom moments, teacher humor, motivational messages, and practical teaching strategies that resonate with fellow educators and aspiring teachers. She also creates educational resources available on Teachers Pay Teachers, where her materials are highly rated by fellow professionals. Brittany’s positivity, authenticity, and passion for education shine through her content, making her a trusted voice in the teaching community and a strong partner for campaigns focused on classroom tools, teacher lifestyle, professional development, and school‑related products.