Fitness and Nutrition

Fort Worth, TX, USA

Lacey Knight is a Texas-based lifestyle and family creator, former Dallas Cowboys Cheerleader, wife, and mother. She shares content centered around motherhood, faith, fashion, beauty, home, recipes, and everyday family life. Lacey became a Dallas Cowboys Cheerleader in 2014 and spent five seasons with the organization, including appearances as a DCC All Star and Pro Bowl Cheerleader. After leaving the team, she transitioned into content creation while continuing to build her presence around family, fashion, and lifestyle. Her current content includes outfit inspiration, beauty recommendations, home projects, family activities, pregnancy and motherhood, and product discoveries. She has also been featured by brands including California Closets and Dream Big Little Co., while her public Linktree highlights Azazie wedding fashion and her Amazon storefront.

Seattle, WA, USA

Shelby Tomalin is an established fashion, lifestyle, motherhood and body confidence creator best known for making midsize fashion more relatable and accessible to women who often feel overlooked by traditional fashion marketing. Her platform grew from her own experience navigating changes in her body after becoming a mother and evolved into a broader community focused on realistic fashion, beauty, family life and everyday lifestyle. Shelby combines approachable styling with personal storytelling and a strong emphasis on confidence and representation. She has built a multi platform presence across Instagram, TikTok, Pinterest and her own digital properties, while also developing a substantial commerce component through curated shopping recommendations and brand relationships. Her longevity in the creator space and ability to connect fashion with real life make her particularly relevant to brands seeking authentic, relatable female audiences.

Houston, TX, USA

Shannon Nichole Smith is a Texas based educator and digital creator whose content combines lifestyle, food, nutrition, personal development and everyday experiences with the perspective of a professional teacher. Her background in education gives her content a distinctive communication style, while her personal lifestyle journey helped establish a strong connection with an online community interested in practical health and wellness topics. She has developed a significant presence across Instagram and TikTok and has become particularly recognized within the bariatric and weight management creator community. Shannon has also participated in industry events focused on helping creators turn their experiences and expertise into sustainable businesses. Her content extends into meal preparation, lifestyle, relationships and everyday Texas life, giving brands opportunities beyond a narrowly defined health category. Her combination of educator credibility, personal storytelling and community engagement makes her a distinctive professional creator.

Austin, TX, USA

Miki Ash is an artist, yoga and meditation teacher, photographer and conscious-content creator whose work centers on wellness, mindfulness, creativity, travel and intentional living. Born and raised in Los Angeles, she discovered yoga as a teenager and eventually developed a career combining movement, meditation, visual storytelling and digital media. Her platform, Love Miki Ash, has grown into a broader wellness and lifestyle brand featuring yoga practices, meditation, travel, home, food, beauty and conscious living. Miki also founded The How, a wellness app focused on mindfulness and personal growth. Her work has included global retreats and workshops as well as collaborations with established wellness and lifestyle brands. She has been recognized within the yoga community as a creator who combines visual aesthetics with a genuine wellness practice, giving her credibility beyond conventional influencer marketing.

New York, NY, USA

Rebecca Kennedy is a New York City-based fitness expert, celebrity trainer and Peloton instructor known for strength training, running, Pilates, mobility and low-impact conditioning. Her career began with gymnastics, dance and track and field before expanding into professional fitness, including work as a Nike Master Trainer, Wilhelmina fitness model, NFL cheerleader and instructor at Equinox and Barry’s. She joined Peloton in 2019 and has become one of its prominent strength and movement instructors. Her current work emphasizes building strength, longevity, mobility and sustainable fitness rather than appearance alone, including her HiLIT program, which combines strength, cardio, Pilates and mobility. Rebecca also has a strong lifestyle dimension through fashion, hiking, dogs, beauty and holistic self-care. Her growing commercial partnerships include KOHLER, Freshpet, Zara and Kleinfeld Bridal, demonstrating crossover well beyond traditional fitness products.

Columbus, OH, USA

Mik Zazon is a body confidence, wellness and lifestyle creator and the founder of the #NormalizeNormalBodies movement. Her content focuses on body acceptance, confidence, fitness, comfortable fashion and creating a healthier relationship with movement and self-image. She has built her platform around showing up authentically and challenging the highly edited version of wellness and beauty often presented online. Mik also creates content around comfortable fashion, women's wellness, travel, lifestyle and her personal experiences. Her creator business includes digital products, workouts, merchandise and brand partnerships, giving her a substantial commercial ecosystem beyond social media. She has worked with fashion, fitness, wellness and consumer brands and has been particularly influential in conversations around size inclusivity and body confidence. Her ability to connect a personal story with a broader community mission makes her a distinctive professional creator.

Wichita, KS, USA

Lacey Magen is a registered nurse, nurse mentor, lifestyle coach and entrepreneur who built her personal brand around empowering healthcare professionals. A former middle-school teacher, Lacey transitioned into nursing and developed a career in cardiac care before creating The Empowered Nurse, a mentorship and education platform focused on helping nurses develop confidence, clinical skills, career clarity and healthier work-life integration. She has been recognized as a Novice Nurse of the Year and has become a respected voice within the online nursing community. Her content combines nursing education, professional development, mindset, lifestyle and personal growth, while her experience as a nurse, mentor and entrepreneur gives her credibility beyond traditional influencer marketing. She has also appeared on podcasts and collaborated with nursing-focused brands and communities.

Miami, FL, USA

Cristina Diaz is a lifestyle, fitness, wellness, fashion, and family creator who built her platform by openly documenting her transformative health and fitness journey. Known online as Cristina Down 100, she originally gained attention after losing 100 pounds in one year and sharing the process with her growing community. Today, her content has expanded beyond fitness to include fashion, beauty, family, food, travel, and everyday lifestyle, while continuing to emphasize realistic health and wellness. Cristina's approach is personal and relatable, focusing on progress, consistency, confidence, and making healthier choices without losing the enjoyment of everyday life. With more than 165,000 Instagram followers and a YouTube presence, she offers brands an authentic connection to women interested in wellness, fitness, lifestyle, fashion, and personal transformation.

Austin, TX, USA

Julia Rene is an IFBB Wellness Pro, fitness creator, women’s coach, and entrepreneur known for helping women build strength, confidence, and healthier relationships with food and their bodies. Through her highly engaged social platforms, Julia documents bodybuilding, training, nutrition, mindset, weight loss, and the realities of competitive fitness. Her personal journey, including overcoming binge eating, has become an important part of her message and connection with her audience. Based in Austin, Texas, Julia combines educational fitness content with relatable daily lifestyle, meal, and training videos. She also offers one-on-one coaching and has built a strong community around personal growth and female empowerment. Her content is particularly effective for fitness, activewear, nutrition, supplements, wellness, and healthy lifestyle brands seeking an authentic voice.

Newport Beach, CA, USA

Joanna Yoo, RN, FNP-BC, known online as Joanna the Nurse, is an aesthetic nurse practitioner, entrepreneur, mother, and beauty and lifestyle creator based in Southern California. She has built a strong digital following by combining her medical expertise with approachable content covering aesthetics, skincare, beauty, motherhood, travel, fashion, and everyday life. Joanna became particularly recognized for her expertise in nonsurgical cosmetic treatments and facial aesthetics, while maintaining an educational and personable approach to her content. She is also the founder of JTN Aesthetics and has developed her own skincare and beauty-focused businesses. Her audience includes women interested in cosmetic aesthetics, skincare, beauty, wellness, and lifestyle, as well as consumers looking for knowledgeable perspectives on aesthetic treatments and products. Her professional credibility makes her especially valuable to beauty, skincare, wellness, and medical-aesthetics brands.

Dallas, TX, USA

Maggie Nichols, known online as "Call Me Swags," is an American gymnast, fitness creator, and motivational speaker best recognized for her standout collegiate gymnastics career at the University of Oklahoma and her advocacy for athlete empowerment. A six-time NCAA National Champion and one of the most decorated gymnasts in NCAA history, Maggie has transitioned her platform into fitness, wellness, and inspirational lifestyle content. Through Instagram and other social channels, she shares workouts, training routines, personal milestones, and messages centered on resilience, confidence, and mental strength. Her authentic storytelling and athletic credibility have helped her build an engaged community of aspiring athletes and fitness enthusiasts. Maggie's platform bridges elite sports performance with accessible wellness content, making her a strong voice in women's sports and fitness culture.

Tampa, FL, USA

Chelsea Williams, MPH, CCPH, is a plant-based public health nutritionist, wellness media correspondent, and digital strategist specializing in health-conscious living, natural beauty, and mindful wellness. Through That’s Chelsea, she creates educational and approachable content designed to help consumers make more informed choices about food, beauty, and everyday products. Her expertise combines public health, nutrition, communications, and creative storytelling, giving her a distinctive perspective within the wellness creator space. Chelsea has worked with brands and organizations across food, beauty, wellness, and consumer health, while also developing recipes, product reviews, educational content, and digital campaigns. Her work has been featured across wellness media, and she has served as a wellness advisor and spokesperson. She is particularly effective for brands seeking credible, culturally relevant, and engaging wellness communication.

Fort Lauderdale, FL, USA

Chelsea Scott is a lifestyle and family creator behind Millennial Miss, a digital platform originally created to help women navigate relationships, careers, fashion, travel, and everyday life with honesty and humor. Today, Chelsea’s content has evolved into a relatable look at motherhood, wellness, affordable finds, family life, and the experiences of raising a young child. Based in South Florida, she connects with an audience of women who appreciate practical recommendations, approachable style, parenting content, and products that fit real life. Chelsea has built long-term relationships with consumer brands across food, home, baby, beauty, apparel, wellness, and lifestyle. Her content combines personal storytelling with useful product discovery, making her particularly effective for brands seeking authentic connections with millennial women and young families.

Atlanta, GA, USA

Jessica Hughes is an Atlanta-based lifestyle, fashion, family, fitness, beauty, and travel creator with more than 12 years of experience building digital content and brand partnerships. Through Happily Hughes, she shares an authentic mix of fashion inspiration, family life, fitness, beauty, travel, home, and everyday wellness. A mother of two, Jessica has developed a highly engaged community of women looking for practical recommendations, stylish looks, travel inspiration, and realistic approaches to balancing family and self-care. Her work has included major national brand campaigns and she has been featured by outlets including Huffington Post and BuzzFeed. In addition to creating content, Jessica consults with brands and creators on content strategy, partnerships, negotiation, and growing successful digital businesses. Her strongest appeal is to women seeking aspirational but attainable lifestyle inspiration.

Los Angeles, CA, USA

Chanel DeLisser is a Los Angeles-based fitness coach, licensed occupational therapist, entrepreneur and digital creator who has built a community of more than 1.1 million Instagram followers around women's fitness, strength training, wellness and body confidence. A New York native, Chanel began teaching boot-camp classes before moving her coaching business online and launching Coco Fitness, an online training platform designed to help women become their “own body goals.” She has reportedly coached more than 15,000 women worldwide, creating workout programs, challenges, nutrition resources and fitness education. Her content focuses heavily on strength, curves, core training, mobility and practical workouts that women can perform both in and outside the gym. Chanel also operates Coco Fit, selling workout clothing, equipment and accessories. Her professional background as an occupational therapist gives her an additional layer of credibility beyond traditional fitness influencing. She represents a strong combination of fitness expertise, entrepreneurial experience and large-scale social reach.

Janalyn Kristine is a fashion, beauty, lifestyle and family creator whose content combines accessible style with everyday motherhood and shopping inspiration. Her platform has evolved from an early fashion-blogger presence into a highly shoppable creator business, with LTK content spanning fashion, beauty, swimwear, fitness, home and kids. Her current LTK profile has approximately 22,000 followers, while historical Instagram reporting placed her audience near 90,000. She regularly shares affordable fashion finds, Amazon discoveries, beauty products, workout looks and family-oriented shopping recommendations. Janalyn is particularly effective at presenting wearable outfits and products in an approachable, relatable way rather than as highly produced editorial content. Her audience has followed her for years through fashion, lifestyle and motherhood content, and she has partnered with retailers and consumer brands including Shop Priceless and Headbands of Hope

Batangas City, Batangas, Philippines

Marese Secades is a Filipino freediving athlete, instructor, entrepreneur and underwater content creator who has become one of the most recognizable figures in the Philippine freediving community. She began freediving in 2016 after leaving the corporate world and went on to found Apnea Philippines, a freediving school and community that has trained more than 1,000 students through locations and events across the Philippines. Marese is a 9-time Philippine national record holder and has been recognized internationally for her competitive diving, instruction and underwater photography. She has been featured by National Geographic, Discovery Channel UK and Netflix's Home Game. Her content combines freediving, ocean adventure, wellness, travel and underwater photography, with a strong emphasis on connecting people with the water. She is also a freediving instructor trainer and works with major equipment and lifestyle brands. Her combination of athletic credibility, environmental/ocean positioning and visually distinctive underwater content makes her particularly attractive to marine, adventure, travel, wellness and outdoor brands.

Los Angeles, CA, USA

Krystal Nielson Bowles is a wellness, fitness and lifestyle creator, transformation coach, nutrition coach and former Bachelor personality who has built a large digital community around making health and wellness approachable. Her Instagram, @coachkrystal_, has approximately 575K–585K followers, with content focused on holistic wellness, nutrition, fitness, self-care, motherhood, easy recipes and personal development. She is a NASM-certified personal trainer, certified nutrition coach, pre- and postnatal fitness specialist and NLP practitioner. Krystal also hosts the Reign Over Your Life podcast, where she discusses mindset, motherhood, wellness and living authentically. Her content has evolved from primarily fitness into a broader lifestyle and wellness platform, with motherhood and self-care now central themes. She has partnered with health and consumer brands including Oola, Garden of Life and Secret Javas, giving her strong credibility in wellness-oriented product campaigns.

Chicago, IL, USA

Reagan Bregman is an entrepreneur, lifestyle creator, wellness advocate and mother of two who has built an audience around fashion, beauty, wellness, family and the lifestyle of a professional baseball family. Married to Chicago Cubs third baseman Alex Bregman, Reagan has developed her own identity beyond baseball through entrepreneurship and content creation. She previously founded Exiza, a size-inclusive athleisure brand, and later co-founded Wild Sol, a Southwest-inspired salsa brand with Alex. She also created the With Love by Reagan Bregman jewelry collection with Shaftel Diamonds. Reagan studied marketing at Texas A&M and previously worked in business development at Google and Oracle. Her current content increasingly focuses on motherhood, wellness, fashion, travel and everyday family life. Her Instagram has approximately 90K followers, with strong engagement.

New York, NY, USA

Brooke Faherty is a New York City-based fashion and lifestyle creator known for her trend-forward personal style, fashion inspiration and highly curated approach to everyday living. Her TikTok and Instagram content blends outfit inspiration, seasonal trends, beauty, home décor, wellness and snippets of life in New York City. Brooke frequently creates fashion-focused videos around styling, trends, shopping and her own wardrobe, including content for the “average-sized girl” and size 6 fashion consumer. Her aesthetic leans contemporary, feminine and editorial while remaining accessible and wearable. She also shares apartment décor, flowers, slow mornings, journaling, fitness and wellness content, giving her platform broader lifestyle appeal beyond fashion. Brooke has appeared in fashion and trend publications and has been identified in sponsored creator campaigns for beauty brands including Lime Crime and Pinrose. Her New York positioning makes her particularly attractive to fashion, beauty, home and lifestyle brands seeking a stylish urban creator.

Oconee, GA, USA

Ashley Smith is a motherhood, fitness, wellness, and lifestyle creator who shares practical ways to find more joy, purpose, and positivity in everyday life. A mother of four, Ashley combines family life with fitness, nutrition, personal growth, faith, and intentional living. Her content focuses on realistic wellness for busy moms, including simple high-protein recipes, approachable workouts, nutrition guidance, mindset, and healthy lifestyle habits that can fit around family life. She also shares personal reflections, motherhood moments, home and family experiences, and resources designed to help women feel stronger and more confident. Ashley has evolved from her earlier fitness-business career into a broader everyday lifestyle platform, creating an authentic community centered on wellness, motherhood, faith, and sustainable personal growth.

Las Vegas, NV, USA

Dr. Audrey Sue Cruz is a board-certified Internal Medicine and Obesity Medicine physician, engineer, mother, and digital creator whose platform combines medicine, wellness, beauty, lifestyle and personal inspiration. Based between Las Vegas and Miami, she has built an audience of more than 140,000 Instagram followers around her experiences as a physician, working mother and woman in medicine. Cruz gained national attention when Mattel selected her as one of six healthcare heroes to receive a Barbie modeled after her during the pandemic. She uses her platform to encourage women to pursue ambitious careers while maintaining a balanced personal life. Her content blends health education with lifestyle, beauty, technology, fashion and relatable physician-mom experiences. She has also worked as a wellness advisor for major consumer brands and has been recognized for using social media to inspire young women interested in medicine and STEM.

Utah, USA

Brynley Arnold McGinnis is a lifestyle creator, registered nurse, and nurse practitioner who shares authentic content centered on motherhood, family, wellness, and everyday life. As the younger sister of Dancing with the Stars champion Lindsay Arnold, Brynley has built her own loyal audience by documenting life with her husband, Donny, and their two children while balancing motherhood with her healthcare career. Her content blends parenting, fashion, beauty, fitness, and home life with honest conversations about women's health and personal growth. Through relatable storytelling, family moments, and practical wellness advice, Brynley has created an engaged community that values authenticity, balance, and healthy living. She partners with family, fashion, beauty, and wellness brands that align with her everyday lifestyle.

United States

Ashley is a fitness and wellness creator who openly shares her long-term weight loss journey with honesty, resilience, and authenticity. Rather than focusing on quick fixes, she documents the real challenges of maintaining a healthy lifestyle, including setbacks, victories, mindset, nutrition, and consistent exercise. Her content encourages followers to embrace sustainable habits, celebrate progress over perfection, and prioritize both physical and mental well-being. Through workout videos, meal inspiration, motivational posts, and candid discussions about life's obstacles, she has built a supportive community that values transparency and encouragement. Her relatable approach resonates with people pursuing lasting lifestyle changes and makes her a trusted voice for brands in the fitness, wellness, nutrition, and healthy living space.