Maggie Nichols
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About Maggie Nichols
Maggie Nichols, known online as "Call Me Swags," is an American gymnast, fitness creator, and motivational speaker best recognized for her standout collegiate gymnastics career at the University of Oklahoma and her advocacy for athlete empowerment. A six-time NCAA National Champion and one of the most decorated gymnasts in NCAA history, Maggie has transitioned her platform into fitness, wellness, and inspirational lifestyle content. Through Instagram and other social channels, she shares workouts, training routines, personal milestones, and messages centered on resilience, confidence, and mental strength. Her authentic storytelling and athletic credibility have helped her build an engaged community of aspiring athletes and fitness enthusiasts. Maggie's platform bridges elite sports performance with accessible wellness content, making her a strong voice in women's sports and fitness culture.
Past Campaigns
Primarily women aged 18–34 interested in fitness, gymnastics, women's sports, athletic training, wellness, and motivational lifestyle content. Nike Gymshark Lululemon Gatorade Athleta Therabody WHOOP University of Oklahoma Athletics
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