Search Creators

Salt Lake City, UT, USA

Cotter Crunch is a gluten-free, allergy-friendly food and wellness brand founded by Lindsay Cotter, a nutrition specialist, recipe developer, and certified sports nutrition expert. Originally created in 2009 as a blog to support athletic performance nutrition for her husband, a former triathlete, the platform evolved into a leading destination for gluten-free, dairy-free, paleo, and whole-food recipes. Lindsay transitioned the brand into her own voice as she navigated her personal health challenges, including digestive illness, which led her to focus on anti-inflammatory and allergen-conscious cooking. Today, Cotter Crunch is known for approachable, nutrient-dense recipes that prioritize performance, recovery, and everyday health without sacrificing flavor.

Denver, CO, USA

Juli Bauer Roth is a wellness creator, cookbook author, fitness personality, and founder of the lifestyle brand PaleOMG. Originally known for helping popularize the paleo movement through approachable recipes and fitness-focused content, she has evolved into a broader lifestyle creator covering wellness, motherhood, fitness, beauty, travel, fashion, and personal growth. Her content combines humor, candid storytelling, and highly personal lifestyle updates, helping her build a loyal community over more than a decade. Juli is also a New York Times bestselling cookbook author and former CrossFit trainer, with a strong reputation in the health and wellness creator space. Her audience follows her for realistic wellness routines, recipes, workouts, and authentic day-to-day lifestyle content

United States

JB Figure is a fitness and physique-focused creator centered on bodybuilding, strength training, and body transformation. Her content highlights structured workouts, physique progress, competition prep, and disciplined fitness routines, often appealing to audiences interested in serious training rather than casual wellness. She positions herself within the bodybuilding and performance fitness niche, where credibility is driven by physical results, consistency, and training knowledge. Unlike lifestyle fitness influencers, JB’s content is more technical and results-oriented, emphasizing gym work, conditioning, and physique development. Her platform is less about aesthetics or lifestyle storytelling and more about performance, discipline, and transformation, making her relevant to fitness-focused brands and training ecosystems.

Canada

Molly Smith, known as molsinspire, is a health, fitness, and weight-loss transformation creator who built her platform by documenting a highly personal journey of losing over 90 pounds and maintaining long-term wellness. Her content focuses on sustainable health habits, mindset, recovery from disordered eating, and realistic fitness routines rather than extreme dieting or quick fixes. As a mom and wellness advocate, she blends personal storytelling with educational content around nutrition, mental health, and body image. Her audience connects strongly to her authenticity and transparency, positioning her as a trust-first wellness creator rather than a highly commercial influencer. She sits in the transformation and accountability space, where credibility comes from lived experience rather than polished aesthetics or heavy product promotion.

Houston, TX, USA

Alexis Nicole is a healthcare, lifestyle, and educational creator best known as the face behind The Nurse Nook, a highly trusted nursing and medical-content platform built around real-world nurse life, career transitions, and wellness. A BSN, RN, Alexis has built a loyal audience through relatable and highly informative content that blends professional expertise with day-in-the-life storytelling. Her platform covers nursing school advice, specialty changes, shift routines, postpartum and pediatric nursing insights, self-care, and lifestyle content that resonates strongly with healthcare professionals and aspiring nurses. She has successfully expanded from YouTube into Instagram, where her content feels polished but highly authentic, combining medical credibility with approachable lifestyle storytelling. This creator is particularly valuable for healthcare education, scrubs, wellness, and women’s lifestyle campaigns.

Toronto, ON, Canada

Ayesha Sehra is a fitness, wellness, and personal development creator who built her platform through motivational health content, workout routines, mindset coaching, and lifestyle storytelling. She first gained traction on Instagram through fitness transformation posts, workout videos, and community-led wellness challenges, later expanding into broader self-growth and empowerment content. Her creator identity blends physical wellness with mindset and motivational messaging, making her highly relevant for female-focused health, activewear, supplement, and self-improvement campaigns. Ayesha’s content is rooted in aspiration and transformation—covering fitness journeys, confidence, daily routines, and personal development themes that resonate strongly with millennial and Gen Z women. She has also positioned herself within coaching and community-building spaces, which adds conversion strength beyond standard lifestyle creator partnerships.

United States

Plateful Health is the wellness and educational creator platform founded by Dr. Vivian Chen, focused on root-cause medicine, nutrition, gut health, detoxification, and reducing everyday toxin exposure. The brand’s content blends medical insight with highly accessible social-first storytelling around symptoms like fatigue, migraines, skin issues, hormonal imbalance, allergies, and digestive concerns. Through Instagram, newsletters, digital guides, and paid courses, Plateful Health has built a strong audience of health-conscious women and parents seeking evidence-informed wellness education. The content strategy leans heavily into functional medicine, nutrition, family health, and preventative wellness, positioning the brand at the intersection of creator-led health education and direct-to-consumer wellness products.

Los Angeles, CA, USA

Joel Freeman is one of the most recognizable fitness creators and digital trainers in the performance wellness space, best known as a BODi Super Trainer and the creator of hit workout programs including LIIFT4, LIIFT MORE, 10 Rounds, and 25 Minute Speed Train. An NASM-certified personal trainer with more than 20 years in the industry, Joel built his reputation through efficient, no-nonsense strength and HIIT programming designed for mass-market digital audiences. His content blends workout education, muscle-building routines, lifestyle fitness motivation, and home-training solutions, making him highly effective for performance-driven wellness partnerships. He has helped scale BODi’s home fitness ecosystem through programs that have generated millions of streams, with LIIFT4 alone surpassing 25 million views. His audience strongly skews toward adults focused on body recomposition, strength, and sustainable fitness routines.

Utah, USA

Shailey Collier is a family lifestyle, fitness, and humor-driven creator best known for building a highly relatable “modern blended family” brand across Instagram and TikTok under the Collier Fit Fam umbrella. Her content centers around life as part of a mixed family of six, combining playful couple humor, parenting moments, fitness-led lifestyle content, and everyday family chaos that resonates strongly with millennial moms and young families. What makes Shailey’s content particularly effective is the balance between aspirational wellness and authentic family storytelling. Her audience is drawn to the humor-first tone, lighthearted relationship content, and family fitness routines that feel approachable rather than overly polished. With a growing audience of over 193K followers on Instagram, she is well positioned for family, fitness, parenting, and household lifestyle partnerships.

Nashville, TN, USA

Noelle Benepe is a leading fitness, wellness, and lifestyle creator with a highly engaged audience of more than 1M followers across Instagram. She built her platform through strength training content, functional workouts, body transformation routines, and highly relatable wellness storytelling that resonates strongly with millennial women and fitness-focused moms. Originally known for founding We Are Strength, Noelle has successfully evolved into a modern fitness entrepreneur, blending training programs, meal prep guidance, and motivational lifestyle content. More recently, her brand has expanded through RAIZE Fit, where she offers accessible digital training programs and community-based coaching. Her content combines high-intensity fitness challenges, realistic nutrition advice, and single-mom lifestyle relatability, making her a powerful partner for wellness, activewear, supplements, recovery, and healthy living brands.

Salt Lake City, UT, USA

Fatima Dedrickson, known online as StyleFitFatty, is a fitness, motherhood, fashion, and family lifestyle creator with a highly relatable, trust-driven presence. A former collegiate and professional track athlete from BYU, she has built her platform around home workouts, body confidence, motherhood, family life, and realistic wellness routines. Her content blends fitness education with raw conversations around body image, self-love, and parenting, making her especially resonant with millennial mothers and women seeking approachable wellness inspiration. Fatima’s storytelling style is warm, candid, and community-focused, often featuring couples challenges, family moments, try-ons, and home lifestyle content. With a strong presence across Instagram, TikTok, and LTK, she is especially well positioned for fitness, family, home, and fashion partnerships that rely on authenticity and conversion-friendly content

Ahuimanu, HI 96744, USA

Andrea Hannemann, known online as Earthy Andy, is a Hawaii-based plant-based wellness, food, and lifestyle creator who has built one of the most recognizable wellness communities on Instagram. Best known for vibrant smoothie bowls, tropical recipes, family-centered wellness content, and nature-driven living, she blends nutrition education with aspirational island lifestyle storytelling. A bestselling author of Plant Over Processed, Andrea built her brand around healing through food, sharing her personal journey with chronic health challenges and transitioning to a plant-based lifestyle. Her content extends beyond recipes into motherhood, travel, surfing, and holistic wellness, creating a deeply loyal audience of health-conscious women and families. With over 1.2M followers, she remains a major voice in the wellness creator space, especially across plant-based living and family health content

Florida, USA

Lindsey is a lifestyle and wellness creator whose content centers around fitness, motherhood, personal growth, and elevated everyday living. Based on public-facing coverage and cross-platform signals, her brand blends approachable wellness with aspirational lifestyle storytelling, often featuring at-home fitness, healthy routines, and positive mindset content. She resonates strongly with women balancing motherhood, self-care, and fitness goals, making her profile highly relatable and commercially attractive for wellness and lifestyle brands. Her visual style is polished yet personal, with content that feels both motivational and authentic. Linz sits in the lifestyle creator category where trust, consistency, and personal narrative drive engagement, making her well-positioned for partnerships across wellness, apparel, nutrition, and home lifestyle sectors.

United States

Dr. Chelsea Axe appears to be a health, wellness, and lifestyle-focused creator, likely positioned around functional medicine, holistic health, or nutrition-based content, based on naming conventions (“Dr.” + wellness branding patterns). Creators in this category typically build audiences through educational content, personal health routines, and authority-driven messaging around wellness practices. Her content likely blends professional expertise with lifestyle storytelling, which is common among credentialed creators (MDs, chiropractors, nutritionists) who use Instagram to simplify health topics for broader audiences. This includes areas like gut health, supplements, hormonal balance, clean living, and family wellness. If the account is indeed private or minimally indexed, she would fall into a credibility-first micro-to-mid tier creator category, where trust and authority matter more than reach. These creators often monetize through a mix of brand partnerships, supplement affiliations, programs, or consulting services.

United States

Mike Jiang is a U.S.-based fitness, lifestyle, and bodybuilding creator known for his highly visual Instagram presence centered around physique development, gym routines, and transformation-driven content. His page focuses heavily on aesthetic fitness, including workout clips, progress photos, and motivational posts aimed at building muscle and maintaining a lean physique. He fits squarely into the fitness influencer / physique creator category, where content is driven by consistency, discipline, and visual results rather than entertainment or storytelling. His audience is primarily young men interested in bodybuilding, gym culture, and physical transformation, along with women engaging with fitness aesthetics and lifestyle content. Mike’s content style leans toward highly polished visuals and gym-focused identity, making him well-positioned for partnerships in supplements, activewear, and fitness-related products. Overall, he operates as a mid-tier fitness creator with strong niche alignment and clear brand fit within the performance and aesthetics space.

Miami, FL, USA

Estrella Cerqueira is a U.S.-based fitness, lifestyle, and motherhood creator known for her highly visual Instagram presence blending gym culture, family life, travel, and motivational lifestyle content. She has built an engaged following by showcasing a mix of personal training content, aesthetic fitness modeling, and day-to-day life as a mother and partner, often featuring wellness routines and relationship-oriented posts. Her content style leans polished but relatable, combining aspirational fitness imagery with real-life family moments. She is also publicly known for her long-term relationship with NFL wide receiver Jarvis Landry, which has increased her visibility in sports and celebrity lifestyle media. Alongside lifestyle content, Estrella positions herself as a certified personal trainer, frequently posting workout clips, physique updates, and wellness motivation aimed at women focused on health transformation and consistency. Her audience is largely young women interested in fitness motivation, relationship lifestyle content, and influencer-style aspirational living. Overall, her page blends fitness authority with celebrity-adjacent lifestyle storytelling and motherhood identity.

California, USA

Olivia Cara is a lifestyle creator and digital personality whose content has evolved into an outdoor-driven, wellness-focused narrative rooted in movement, nature, and personal freedom. Based in Southern California, she regularly shares her experiences exploring beaches, hiking trails, and open-air destinations, blending fitness with scenic adventure. Her platform captures a balance of solo reflection and active living—whether it’s sunrise walks, coastal drives, or outdoor workouts. Known for her candid storytelling style, Olivia integrates her personal growth journey with an appreciation for nature, creating a calming yet aspirational presence. This outdoor-forward lifestyle, combined with her authenticity, resonates strongly with audiences seeking balance, wellness, and a deeper connection to everyday experiences beyond the digital world.

United States

Hannah Bower is a prominent fitness and lifestyle creator known on Instagram as @hannahbower2, where she has built a substantial community of around 750K–770K+ followers with authentic, empowering content focused on health, strength training, pregnancy/postpartum fitness, and balanced living. As a certified personal trainer with expertise in pre‑ and postnatal training and corrective exercise, Hannah emphasizes strength, mindset, and sustainable habits rather than quick fixes; she also operates fitness programs, challenges, and a membership app designed to help women reclaim confidence through movement and mindset work. Her content blends real‑life motherhood, workouts, and personal growth, resonating with followers seeking realistic fitness and lifestyle guidance

United States

Laura Flusche is a major health and wellness influencer who has built a powerful social media presence by documenting her extraordinary personal weight loss transformation after bariatric surgery. Posting under the handle @fluscheeitaway, Laura shares authentic insights into her journey — from struggling with obesity to losing more than 270 pounds — and the lifestyle, fitness, mindset, and nutrition changes that helped her maintain that transformation. Her content emphasizes inspiration, perseverance, habit formation, and empowerment, resonating with people who are navigating weight loss, body confidence, and long‑term health journeys. A registered nurse by profession and devoted mom and wife, Laura couples real‑life relatability with evidence‑based tips, making her a trusted voice in the bariatric community and broader wellness space

San Jose, CA, USA

Ben Zorn is a fitness coach, reality TV personality, and lifestyle creator best known for appearing on The Bachelorette and Bachelor in Paradise. Leveraging his television exposure, he built a digital presence centered on health, fitness, and balanced living. As the co-founder of Zorn Fitness, Ben combines workout programming with nutrition guidance, helping clients adopt sustainable wellness habits. His content reflects a mix of training routines, motivational insights, food, and family life, often featuring his wife and child. With a relatable, down-to-earth tone, he connects with audiences who want realistic fitness guidance without extremes. His platform bridges entertainment and wellness, appealing to followers transitioning from inspiration to actionable lifestyle change.

Chicago, IL, USA

Bobby Parrish is a leading food content creator, entrepreneur, and the face behind the massively popular FlavCity brand. Known for his “grocery store walkthrough” videos, Bobby teaches millions how to read ingredient labels, avoid ultra-processed foods, and cook healthier meals at home. A former finance professional, he transitioned into food after a personal health journey, becoming a self-taught home cook focused on clean, whole ingredients. Alongside his wife Dessi, he has built FlavCity into a multi-platform media and product company, spanning YouTube, cookbooks, and retail food products. His “Bobby Approved” philosophy simplifies nutrition for everyday consumers, making healthy eating accessible, practical, and actionable for families looking to improve their lifestyle.

Dallas, TX, USA

Jamie Andries is a U.S.–based lifestyle and fashion creator with a strong Instagram following of ~372 K, known for her background as a world‑champion cheerleader and her engaging style and travel content. She gained early recognition cheering for Cheer Athletics and later at the University of Oklahoma, and has since translated her athletic experience into a social media presence that blends fashion, fitness, lifestyle, and personal style moments. Based in the Dallas–Fort Worth, Texas area, Jamie shares outfits, daily moments, and lifestyle snippets with an authentic voice that resonates with young women and active audiences. Her engagement rate sits above average, reflecting a loyal and interactive community. Whether showing casual looks, event style, or travel, her content fosters connection and inspiration through her personal story and style.

Los Angeles, CA, USA

Emma Slater is a British‑American professional dancer, choreographer, and social media creator with a strong online presence on Instagram, where she has amassed around 1 million followers. She’s best known for her long‑running role as a pro on the hit television competition Dancing with the Stars, where she’s competed with a range of celebrity partners and earned acclaim for her technique and stage charisma. On social media, Emma blends dance content with lifestyle, personality‑driven posts, and behind‑the‑scenes glimpses into her work and experiences. Her relaxed, engaging presence and dynamic performance clips resonate with a global audience of fans passionate about dance and entertainment. Off‑screen, she champions confidence and self‑empowerment, using her platform to highlight body positivity and personal growth.

New York, NY, USA

Melissa Becraft is a dancer, choreographer, and social media creator best known for her engaging performance and lifestyle content. Originally from Greenville, South Carolina, she moved to New York City to pursue dance and became a professional dancer and captain for the Brooklyn Nets’ dance team, The Brooklynettes, performing at NBA games and major events. Beyond the arena, Melissa has transformed her performance skills into a vibrant online presence across Instagram and TikTok, where she posts expressive dance videos, creative challenges, and lifestyle snippets that highlight her joyful personality and artistic flair. She has also appeared in TV productions such as Marvelous Mrs. Maisel and Last Week Tonight with John Oliver